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Jml Pillow Pad

Fail

The top 5 products take 100% of clicks, so Jml Pillow Pad is a Fail.

Flapen Score
32
32 / 100
Ranks 882 of 1,028 Computers & Accessories niches · −10 vs the category median of 42
Market size
£16K/yr7K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Jml Pillow Pad against its category

The dotted line is the Computers & Accessories average. Past it, Jml Pillow Pad is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jml Pillow Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jml Pillow Pad 7K times last year and spent an estimated £16K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
15.8%
Market size, estimated
£16Ka year
Peak month
December13.0× the quietest month
Top search term
jml pillow pad4K searches a year

02 · Price

A sale here is worth £14.42.

Listings sell for £14.42 on average, from £7.36 to £17.41. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £14.42 that is £0 to £1K a year per listing.

Average price
£14.42under the $15 to $100 sweet spot
Price range
£7.36–£17.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Tablet Accessories. It carries 7,824 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#26in Tablet Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,824per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jml Pillow Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • JML93%
  • KDD7%
  • Open — no brand owns it (0%)

Demand

Jml Pillow Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.0×

Reviews and returns

What reviews say buyers love and hate about Jml Pillow Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+0.93

Not sure its worth the price

Over priced

would say overpriced for what it is

Quality-Overall10%+0.38

cheap

Well overpriced for the quality you get

Poor quality item

Heating9%−0.04

Only works for about 15 minutes before becoming warm

warmed up so much that it started to heat me up

The gel inside the product will take on heat

Strength6%−0.04

flimsy had better

flimsy, cheap and useless after three weeks use

It feels a bit flimsy especially when you open or close it

Functionality-Overall6%−0.06

Did not work for me

not effective

Friend said doesn't work like told

Love

Quality-Overall18%+0.38

It feels well made

No complaints

Good quality

Value For Money15%+0.93

Well worth the money

Good value for money

good price

Advertised Vs Actual Product10%+0.79

Does what it states

Does the job

Does exactly what you'd expect

Ease Of Use9%+0.38

Easy to use

I really like how simple this is to use — the size is just a bit smaller than a standard pillow

Useful for reading

Warmth6%+0.42

Excellent product for my pillow to keep me cool during hot weather

it warms up a bit

They keep you cool all night by drawing the heat out your body

Return

0.2% Return rate 23% Fixable by listing

Functionality-Overall16%▃▄▅▁▇█

Did not work for me

not effective

Friend said doesn't work like told

Weight Heavy15%▃▃▇█▇▆

A bit bulky

Size-Overall12%▄█▄▄▅▂

Not fit for purpose

the size is just a bit smaller than a standard pillow

Defective Material/Parts5%▇▁█▁▃▂
Advertised Vs Actual Product5%▁▁▄▁█▆

FAQ

Common Jml Pillow Pad questions

Answered from the same tracked data.