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Itx Motherboard

Fail

Buyers convert on only 0.2% of searches, so Itx Motherboard is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£44K/yr164K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
46%top-5 click share · 8 brands · 106 sellers

Flapen Score

Itx Motherboard against its category

The dotted line is the Computers & Accessories average. Past it, Itx Motherboard is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Itx Motherboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Itx Motherboard 164K times last year and spent an estimated £44K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
0.2%
Market size, estimated
£44Ka year
Peak month
November1.8× the quietest month
Top search term
mini itx motherboard33K searches a year

02 · Price

A sale here is worth £148.37.

Listings sell for £148.37 on average, from £38.05 to £326.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £148.37 that is £0 to £15K a year per listing.

Average price
£148.37above the $15 to $100 sweet spot
Price range
£38.05–£326.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #292 within Components & Replacement Parts. It carries 564 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
3.2%
Average rank
#292in Components & Replacement Parts
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Itx Motherboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

106

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

2%

  • Gigabyte39%
  • ASUS25%
  • ASRock19%
  • MSI7%
  • MINISFORUM7%
  • NZXT1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Itx Motherboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Itx Motherboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini itx motherboard33K/yr
  • itx motherboard31K/yr
  • mini itx14K/yr
  • mini itx motherboard am510K/yr
  • itx10K/yr
  • mini itx motherboard am46K/yr
  • am4 itx8K/yr
  • itx motherboard am58K/yr
  • am4 itx motherboard6K/yr
  • itx motherboard am45K/yr

Reviews and returns

What reviews say buyers love and hate about Itx Motherboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.14

Totally Unreliable

Questionable quality

however the product quality did not feel as premium as expected

Value For Money9%+0.40

went for a more expensive board because of this

a bit expensive for what it is

Due to memory costs right now

Connectivity-Overall8%−0.06

my built in WiFi has stopped working

Slow Wi-Fi

Functionality-Overall6%−0.04

Works and then doesnt work

which didn't work at first

Noise Level6%−0.06

It was silent when I first powered the board up but within ten minutes was making a horrible racket

Noisy M.2 cooling fan

overtime it became louder and louder and more frequent

Love

Value For Money22%+0.40

It saved me a lot of money

Great price

Great value for money

Quality-Overall14%−0.14

overall was good for the listed price

Has good capabilities

Good quality

Assembly/Installation14%+1.70

Easy to install

Setup so simple

No issues since install

Advertised Vs Actual Product8%+0.99

as described

As expected

Item as described

Computation Performance6%+0.58

However I was pleasantly surprised, everything works, I installed as an 8 drive NAS. TrueNAS., in a Jonsbo N3 case, it booted first time no issues at all, all 8 drives came up, zfs-r2 installed

Performance is good in the games I play

good speed from both m.2 ports

Return

5.6% Return rate 14% Fixable by listing

Functionality-Overall25%▅▅█▇█▇

Works and then doesnt work

which didn't work at first

Compatibility-Overall19%█▅▅▆▆▇
Defective Material/Parts17%██▇▅▃▄

Faulty motherboard

Size-Overall11%▃▃▃▄▃█
Socket/Port/Plug5%▂█▅▅▅▁

FAQ

Common Itx Motherboard questions

Answered from the same tracked data.