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Iphone Wire

Fail

Prices span $3.44–$9.64, mostly outside the sweet spot, so Iphone Wire is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£55K/yr67K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
56%top-5 click share · 11 brands · 17 sellers

Flapen Score

Iphone Wire against its category

The dotted line is the Computers & Accessories average. Past it, Iphone Wire is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone Wire 67K times last year and spent an estimated £55K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
14.8%
Market size, estimated
£55Ka year
Peak month
August1.3× the quietest month
Top search term
iphone wire41K searches a year

02 · Price

A sale here is worth £5.58.

Listings sell for £5.58 on average, from £3.44 to £9.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.58 that is £1K to £3K a year per listing.

Average price
£5.58under the $15 to $100 sweet spot
Price range
£3.44–£9.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #27 within Cables & Accessories. It carries 14,071 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#27in Cables & Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,071per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Iphone Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

9%

  • Aioneus30%
  • Nebite21%
  • JJCALL20%
  • PLUXION8%
  • BSTOEM8%
  • Ankoda5%
  • Open — no brand owns it (5 brands, 9%)

Demand

Iphone Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Iphone Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone wire41K/yr
  • iphone charger wire15K/yr
  • iphone wires4K/yr
  • iphone charging wire4K/yr
  • iphone wire charger2K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Wire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging34%−0.11

Extremely slow charging

Did not charge

does not charge

Durability28%−0.28

broke quickly

Breaks easily

Does Not Last

Quality-Overall10%+1.59

Rubbish quality

Terrible quality, stopped working after 2 months

Bad Quality

Functionality-Overall9%−0.08

Stopped working

Did not work

works very badly

Connectivity-Overall2%−0.01

Connection weak

Keeps disconnecting

do not connect properly

Love

Charging28%−0.11

Charges fast

Fast Charger

Great Charger

Quality-Overall23%+1.59

Good sturdy build quality at a great price

Excellent product exactly as described

Amazing quality

Value For Money15%+1.37

Excellent value

Excellent value for money

Cheap price

Advertised Vs Actual Product13%+1.13

As described

As advertised

Works as promised

Efficiency4%+0.39

Works great

Works beautifully

Works ok

Return

0.6% Return rate 15% Fixable by listing

Charging38%▇▇▇██▇

Extremely slow charging

Did not charge

does not charge

Functionality-Overall15%█▇▆▆▇▆

Stopped working

Did not work

works very badly

Compatibility-Overall14%▆██▇▇█

Not compatible

Not seen as compatible with apple

Not fit for purpose

Size-Overall13%▆▇█▆▇█

Didn't fit

Sizing is a tad off

Too long for me really

Connectivity-Overall6%▇▇█▇▇▇

Connection weak

Keeps disconnecting

do not connect properly

FAQ

Common Iphone Wire questions

Answered from the same tracked data.