Is iphone lead profitable to sell on Amazon United Kingdom?

The niche generates £110K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (45/100).

How competitive is the iphone lead niche?

15 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in iphone lead?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.6%.

When does demand for iphone lead peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the iphone lead niche?

Listings span £3.44–£11.08; the average listing price is £5.70 (sweet spot $15–$100). The average incumbent carries 15,472 reviews — the moat a new listing must climb.

iphone lead

Skip it

Prices mostly outside the sweet spot ($3.44–$11.08) — this niche doesn't clear our bar today.

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£110K

£110K/yr · 122K searches

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Review moat

Bad15,472.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.70

avg listing price — sweet spot $15–$100

Price range

Bad£3.44–£11.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, iphone lead is a £110K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

iphone lead market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £86K–£114K; units × avg price
Conversion rate: 15.8%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.2%
Avg brand age: 33 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

17%

Aioneus42%
JJCALL17%
BSTOEM8%
Yosou7%
Ankoda4%
Kitminun4%
Open — no brand owns it (9 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -6.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top iphone lead search terms

iphone lead35K/yr -13.1%11.3% conv.
iphone charger lead22K/yr -2.2%10.8% conv.
iphone leads for charging20K/yr -8.8%11.4% conv.
iphone charging lead13K/yr -17.4%10.7% conv.
i phone lead7K/yr +0.8%12.7% conv.
charger leads6K/yr +11.4%3.1% conv.
iphone leads8K/yr -5.6%8.9% conv.
iphone charger leads4K/yr +14.1%12.4% conv.
iphone charging leads4K/yr +1.3%13.2% conv.
iphone charge lead2K/yr +10.0%12.2% conv.

All search terms

Top iphone lead products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aioneus iPhone Charger Cable 2M MFi Certified Lightning Cable Fast Charging iPhone Charger Nylon USB iphone Charging Cable Lead for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 SE iPad

Aioneus£3.484.3★13,792 rev

3Pack 2M iPhone Charger Cable Long iPhone Charging Cable MFi Certified Lightning Cable Fast Charging Cord Braided i Phone Charger Lead USB Cord for Phone 14 13 12 11 Pro Max XS XR 8 7 6 SE iPad

Aioneus£5.904.5★17,419 rev

2Pack 1.8M iPhone Charger Cable [Apple MFi Certified] Lightning to USB Cable Lead 6 Foot 2.4A Fast Charging Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 iPad and iPod

JJCALL£5.154.4★22,123 rev

2Pack 2M iPhone Charger Cable MFi Certified Lightning Cable Fast Charging Braided iPhone Charger Fast Charge USB Charging Lead for Phone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 SE iPad and iPod

Yosou£5.444.3★16,783 rev

USB C to Lightning Cable 2Pack 1M +2M MFi Certified Fast Charging USB C iPhone Charger Cable Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightning Cable

BSTOEM£5.594.2★32,136 rev

Newest

by launch date

iPhone Charger Cable 2Pack for Lightning to USB Cable MFi Certified 1M+2M Charging Braided Lead for Apple iPhone 14 13 12 11 Pro Max/Pro XS XR X 8 7 6 Plus SE for iPad

BSTOEM£5.2562,348 rev

2mo ago

USB C to Lightening Cable 2Pack 2M MFi Certified Fast Charging USBC i Phone Charger Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightening wire

TEYASI£6.18183 rev

7mo ago

USB C to Lightning Cable 2Pack 1M +2M MFi Certified Fast Charging USB C iPhone Charger Cable Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightning Cable

BSTOEM£5.5932,136 rev

10mo ago

3 Pack iPhone Charger Cable 1.8M [Apple MFi Certified] Lightning to USB Cable Lead 6 Foot 2.4A Fast Charging Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 iPad and iPod

Nebite£4.392,473 rev

1y ago

iPhone Charger Cable 3Pack for Lightning to USB Cable MFi Certified 1M Charging Lead for Apple iPhone 14 13 12 11 Pro Max/Pro XS XR X 8 7 6 Plus SE for iPad

ZMHPJQ£5.347,682 rev

1y ago

What buyers say about iphone lead

What buyers praise and complain about, mined from review topics.

What buyers love

Charging27%

“Fast Charger”

Quality-Overall24%

“Amazing quality”

Value For Money15%

“Good Value”

Advertised Vs Actual Product13%

“As described”

Efficiency4%

“Works great”

Durability2%

“Durable cable”

Strength2%

“Strong cable”

Color2%

“great length good colors”

Compatibility-Overall2%

“Compatible”

Size-Overall1%

“Fit well”

What buyers complain about

Charging36%

“Extremely slow charging”

Durability27%

“broke quickly”

Quality-Overall9%

“Bad quality”

Functionality-Overall8%

“Stopped working”

Compatibility-Overall2%

“Not compatible”

Connectivity-Overall2%

“Connection weak”

Size-Overall2%

“Sizing is a tad off”

Advertised Vs Actual Product1%

“False information”

Value For Money1%

“much cheaper”

Defective Material/Parts1%

“One of them did not work”

Top return reasons

Charging38%

Functionality-Overall15%

Compatibility-Overall13%

Size-Overall13%

Connectivity-Overall6%

Defective Material/Parts4%

Socket/Port/Plug2%