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Iphone 13 Charger Cable

Fail

Prices span $3.15–$9.16, mostly outside the sweet spot, so Iphone 13 Charger Cable is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£296K/yr319K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
71%top-5 click share · 9 brands · 15 sellers

Flapen Score

Iphone 13 Charger Cable against its category

The dotted line is the Computers & Accessories average. Past it, Iphone 13 Charger Cable is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Charger Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 13 Charger Cable 319K times last year and spent an estimated £296K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
16.8%
Market size, estimated
£296Ka year
Peak month
January1.2× the quietest month
Top search term
iphone 14 charger cable83K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £3.15 to £9.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £5.52 that is £17K to £22K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£3.15–£9.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£22K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #16 within Cables & Accessories. It carries 15,789 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#16in Cables & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,789per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Iphone 13 Charger Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£30K£59K£89K£118K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Aioneus46%
  • JJCALL18%
  • BSTOEM13%
  • Yosou8%
  • Ailawuu4%
  • Nebite4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Iphone 13 Charger Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Iphone 13 Charger Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 14 charger cable83K/yr
  • iphone 13 charger cable75K/yr
  • iphone 12 charger cable45K/yr
  • iphone 14 charging cable14K/yr
  • iphone 13 charging cable12K/yr
  • iphone 14 cable10K/yr
  • iphone 13 fast charger cable8K/yr
  • iphone 13 cable9K/yr
  • iphone 14 pro charger cable9K/yr
  • iphone 14 pro max charger cable9K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Charger Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%−0.13

Extremely slow charging

Doesn't charge

Did not charge

Durability28%−0.29

broke quickly

Does Not Last

Breaks easily

Quality-Overall9%+1.70

Rubbish quality

Absolutely low quality product

Bad Quality

Functionality-Overall8%−0.07

works very badly

Did not work

Performance is not adequate

Connectivity-Overall2%−0.01

Connection weak

do not connect properly

Keeps disconnecting

Love

Charging28%−0.13

Fast Charger

Great Charger

Charges fast

Quality-Overall24%+1.70

Amazing quality

Excellent product exactly as described

Good quality kit

Value For Money14%+1.24

Good Value

Excellent value

Great Value

Advertised Vs Actual Product13%+1.14

As advertised

As described

Works as promised

Efficiency4%+0.39

Works ok

Works great

Works as it should

Return

0.7% Return rate 14% Fixable by listing

Charging41%██▇███

Extremely slow charging

Doesn't charge

Did not charge

Compatibility-Overall14%▅██▇▇▇

Not compatible

Not seen as compatible with apple

no sync

Functionality-Overall13%█▆▇▆▇▆

works very badly

Did not work

Performance is not adequate

Size-Overall12%▆▆█▆▇█

Sizing is a tad off

Too long for me really

Didn't fit

Connectivity-Overall6%▇▇██▆█

Connection weak

do not connect properly

Keeps disconnecting

FAQ

Common Iphone 13 Charger Cable questions

Answered from the same tracked data.