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Iphone 11 Charger

Fail

Prices span $3.44–$10.45, mostly outside the sweet spot, so Iphone 11 Charger is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£162K/yr147K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
67%top-5 click share · 14 brands · 22 sellers

Flapen Score

Iphone 11 Charger against its category

The dotted line is the Computers & Accessories average. Past it, Iphone 11 Charger is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iphone 11 Charger 147K times last year and spent an estimated £162K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
15.2%
Market size, estimated
£162Ka year
Peak month
August1.4× the quietest month
Top search term
iphone 11 charger118K searches a year

02 · Price

A sale here is worth £7.28.

Listings sell for £7.28 on average, from £3.44 to £10.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.28 that is £11K to £15K a year per listing.

Average price
£7.28under the $15 to $100 sweet spot
Price range
£3.44–£10.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Cables & Accessories. It carries 11,175 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Cables & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,175per listing
Listings tracked
19

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Iphone 11 Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

  • Aioneus30%
  • Ailawuu15%
  • JJCALL11%
  • KTDRJN9%
  • Bimker7%
  • UGKENT6%

Demand

Iphone 11 Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Iphone 11 Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 charger118K/yr
  • i phone 11 charger13K/yr
  • charger for iphone 116K/yr
  • ipad fast charger cable4K/yr
  • charger iphone 115K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%−0.08

Did not charge

Charges extremely slow

Doesn't charge

Durability28%−0.31

Breaks easily

broke quickly

Does Not Last

Quality-Overall9%+1.65

Rubbish quality

Bad quality

Absolutely low quality product

Functionality-Overall7%−0.07

doesnt work like its been described

Did not work

Performance is not adequate

Connectivity-Overall2%−0.01

Weak connection

do not connect properly

Keeps disconnecting

Love

Charging32%−0.08

Fast Charger

Great Charger

Charges fast

Quality-Overall22%+1.65

Best quality

Build quality feels solid

Good quality kit

Value For Money14%+1.39

Excellent value for money

Excellent value

Value for Money

Advertised Vs Actual Product11%+1.04

As advertised

As described

Works as promised

Efficiency3%+0.36

Works ok

Works great

Works as it should

Return

0.6% Return rate 13% Fixable by listing

Charging44%██████

Did not charge

Charges extremely slow

Doesn't charge

Compatibility-Overall14%▆██▇█▇

Not seen as compatible with apple

Not compatible

no sync

Size-Overall12%▆▇█▇██
Functionality-Overall12%█▇▆▆▇▆

doesnt work like its been described

Did not work

Performance is not adequate

Connectivity-Overall6%▅▆██▇▇

Weak connection

do not connect properly

Keeps disconnecting

FAQ

Common Iphone 11 Charger questions

Answered from the same tracked data.