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Ipad Pro Keyboard

Fail

Demand is soft, at -34.9% this quarter, so Ipad Pro Keyboard is a Fail.

Flapen Score
31
31 / 100
Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 42
Market size
£100K/yr76K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
64%top-5 click share · 9 brands · 18 sellers

Flapen Score

Ipad Pro Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro Keyboard is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro Keyboard 76K times last year and spent an estimated £100K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
1.2%
Market size, estimated
£100Ka year
Peak month
September4.4× the quietest month
Top search term
magic keyboard ipad air 11 inch34K searches a year

02 · Price

A sale here is worth £105.70.

Listings sell for £105.70 on average, from £35.60 to £224.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £105.70 that is £0 to £11K a year per listing.

Average price
£105.70above the $15 to $100 sweet spot
Price range
£35.60–£224.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
8.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #170 within Tablet Accessories. It carries 496 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#170in Tablet Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
22

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ipad Pro Keyboard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 99%

Open market

4%

  • Apple50%
  • Inateck18%
  • Synchro Bands18%
  • Seagtigau5%
  • Vushola2%
  • ESR2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Ipad Pro Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.4×

Search terms

Top Ipad Pro Keyboard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magic keyboard ipad air 11 inch34K/yr
  • magic keyboard ipad pro 11 inch9K/yr
  • ipad magic keyboard 11 inch11K/yr
  • apple magic keyboard ipad air 11 inch8K/yr
  • ipad air magic keyboard 11 inch6K/yr
  • ipad air magic keyboard5K/yr
  • magic keyboard ipad air4K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro Keyboard

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”
15%of negative reviews mention “Magnetic Strength/Adsorption”
8.1%of orders come back
“The magnet is non existent”
A buyer, on “Magnetic Strength/Adsorption”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ipad Pro Keyboard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data