Ipad Pro Keyboard
FailDemand is soft, at -34.9% this quarter, so Ipad Pro Keyboard is a Fail.
- Flapen Score
- 31 / 100Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 4231
- Market size
- £100K/yr76K searches / yr
- 90-day growth
- -34.9%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 18 sellers
Flapen Score
Ipad Pro Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Pro Keyboard is stronger. Inside it, weaker.
Market
The Ipad Pro Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Pro Keyboard 76K times last year and spent an estimated £100K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -34.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £100Ka year
- Peak month
- September4.4× the quietest month
- Top search term
- magic keyboard ipad air 11 inch34K searches a year
02 · Price
A sale here is worth £105.70.
Listings sell for £105.70 on average, from £35.60 to £224.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £105.70 that is £0 to £11K a year per listing.
- Average price
- £105.70above the $15 to $100 sweet spot
- Price range
- £35.60–£224.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 8.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #170 within Tablet Accessories. It carries 496 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #170in Tablet Accessories
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 496per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Ipad Pro Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Magic Keyboard for iPad Air 11-inch (M3) (British English) White (Renewed)
- Price
- £208.87
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Inateck Magnetic Keyboard Case for iPad Air 11 Inch M4 2026/M3 2025/M2 Air 5/4 Gen 10.9 Inch Magic Keyboard for iPad Pro 11 4/3/2/1 Gen Floating Cantilever Stand 7-Color Backlight with Trackpad
- Price
- £45.42
- Rating
- 4.1/5
- Reviews
- 392
- Age
- 1y ago
Apple Magic Keyboard for iPad Air 11-inch (M3) - British English - Black
- Price
- £194.42
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 9mo ago
Magic Keyboard for iPad Pro 11 &Air 11 Inch (M2 2024/M3 2025/M4 2026) and 10.9 iPad Air 5th &4th Gen iPad Keyboard Case with Multi-Touch Trackpad for iPad Pro 111st /2nd /3rd/4th Gen Backlit
- Price
- £64.52
- Rating
- 4.1/5
- Reviews
- 149
- Age
- 2y ago
Apple iPad Magic Keyboard Case for iPad Pro 11-inch (M4) Great Typing Experience Built-in Trackpad Function Row British English - Black
- Price
- £207.08
- Rating
- 4.5/5
- Reviews
- 660
- Age
- 2y ago
Trending
90-day click momentum
Inateck NeoMagic Magnetic Keyboard Case for iPad Air 11 inch M4 2026/M3/M2 Air 5/4 Gen 10.9 Inch Pro 11 4/3/2/1 Gen Large Multi-Touch Trackpad LED Power Display 7 Color Backlit with Pen Holder
- Price
- £66.49
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 6mo ago
Synchro Bands Magic Keyboard Case for iPad Pro 11 (1st4th Gen) & iPad Air 11 (M2 2024 / M3 2025/ M4 2026) iPad Air 5th/4th Gen 10.9 Magnetic Floating Keyboard with Trackpad (Black)
- Price
- £69.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Magic Keyboard for iPad Air 11(M4 2026 M3 2025 M2 2024)/Air 10.9(5e/4e Gén) and iPad Pro 11(2018-2022) Slim Magnetic Floating Stand and Multi-Touch Trackpad UK Keyboard Case with Backlit White
- Price
- £53.69
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 9mo ago
Apple iPad Magic Keyboard Case for iPad Pro 11-inch (M4) Great Typing Experience Built-in Trackpad Function Row International English - Black
- Price
- £224.15
- Rating
- 4.5/5
- Reviews
- 660
- Age
- 2y ago
Apple Magic Keyboard for iPad Air 11-inch (M3) - International English - Black
- Price
- £215.41
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 9mo ago
Newest
by launch dateSynchro Bands Magic Keyboard Case for iPad Pro 11 (1st4th Gen) & iPad Air 11 (M2 2024 / M3 2025/ M4 2026) iPad Air 5th/4th Gen 10.9 Magnetic Floating Keyboard with Trackpad (Black)
- Price
- £69.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Inateck NeoMagic Magnetic Keyboard Case for iPad Air 11 inch M4 2026/M3/M2 Air 5/4 Gen 10.9 Inch Pro 11 4/3/2/1 Gen Large Multi-Touch Trackpad LED Power Display 7 Color Backlit with Pen Holder
- Price
- £66.49
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 6mo ago
Magic Keyboard for iPad Air 11(M4 2026 M3 2025 M2 2024)/Air 10.9(5e/4e Gén) and iPad Pro 11(2018-2022) Slim Magnetic Floating Stand and Multi-Touch Trackpad UK Keyboard Case with Backlit White
- Price
- £53.69
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 9mo ago
Apple Magic Keyboard for iPad Air 11-inch (M3) - British English - Black
- Price
- £194.42
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 9mo ago
Apple Magic Keyboard for iPad Air 11-inch (M3) - International English - Black
- Price
- £215.41
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
18
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
4%
- Apple50%
- Inateck18%
- Synchro Bands18%
- Seagtigau5%
- Vushola2%
- ESR2%
- Open — no brand owns it (3 brands, 4%)
Demand
Ipad Pro Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.4×
Search terms
Top Ipad Pro Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magic keyboard ipad air 11 inch34K/yr
- magic keyboard ipad pro 11 inch9K/yr
- ipad magic keyboard 11 inch11K/yr
- apple magic keyboard ipad air 11 inch8K/yr
- ipad air magic keyboard 11 inch6K/yr
- ipad air magic keyboard5K/yr
- magic keyboard ipad air4K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Pro Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The magnet is non existent
Poor magnet
Magnet does not work
track pad isnt the best
Dont bother buying this cheap rubbish
Not a great quality
The case is not durable
Product broke after 3 months
- this has cracked after six months
Also it seems to drop Bluetooth connection regularly
I have to reconnect the bluetooth signal multiple times a day
Keyboard doesnt connect to iPad absolutely terrible
Very heavy
it feels top-heavy
A bit on the heavy side
Love
Good Value
Great value for money
Worth it
the quality is unmistakable
seems to be well made
Excellent quality
It clips on magnetically in a snap
The magnetic attachment is strong
The magnets are strong enough
easy to
Easy to use and carry around
Very easy to use
connectivity is good
easy to connect
Easy connection to Bluetooth
Return
8.1% Return rate 22% Fixable by listing
No longer fit for purpose
And that trackpad, its huge
They are not massive in my opinion
The magnet is non existent
Poor magnet
Magnet does not work
Very heavy
it feels top-heavy
A bit on the heavy side
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Pro Keyboard questions
Answered from the same tracked data.