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Ipad Pro 13 Inch Screen Protector

Fail

Demand is soft, at -33.3% this quarter, so Ipad Pro 13 Inch Screen Protector is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£92K/yr38K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
90%top-5 click share · 6 brands · 12 sellers

Flapen Score

Ipad Pro 13 Inch Screen Protector against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 13 Inch Screen Protector is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 13 Inch Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 13 Inch Screen Protector 38K times last year and spent an estimated £92K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
18.4%
Market size, estimated
£92Ka year
Peak month
December1.9× the quietest month
Top search term
ipad pro 13 inch screen protector31K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £7.26 to £19.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.34 that is £3K to £7K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£7.26–£19.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #53 within Tablet Accessories. It carries 19,773 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#53in Tablet Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,773per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Ipad Pro 13 Inch Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • JETech41%
  • ESR22%
  • SPARIN17%
  • GOZOPO12%
  • SMARTDEVIL4%
  • Spigen3%
  • Open — no brand owns it (0%)

Demand

Ipad Pro 13 Inch Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ipad Pro 13 Inch Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 13 inch screen protector31K/yr
  • ipad pro 13 screen protector3K/yr
  • ipad pro screen protector 13 inch3K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 13 Inch Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.01

Cheap and unsatisfactory

Very poor quality

Poor poor quality

Adhesion/Stickiness9%−0.07

does not stick properly

Also its not sticking near the top corner of the screen

then the screen protector wouldn't adhere correctly anymore

Durability7%−0.04

Breaks easily

it broke from the side without any drops or falls

Good value for money dont know how long it will last

Software/Application7%−0.03

application is a headache which does not work

Ease Of Cleaning7%−0.05

Not happy at lot paid for protector which came dirty

Love

Drop/Impact Protection22%+1.90

Good screen protector

Solid screen protector

Very good protection

Quality-Overall21%−0.01

Excellent product

Good quality, good price, quick delivery

Overall, a good product with excellent results,

Size-Overall12%+0.28

Good fit

Easy fitting

fits the screen on my iPad 13 perfectly

Ease Of Use11%+1.43

Easy to use

Easy fitting

Easy to put on

Value For Money9%−0.03

Worth it

Good value for money

Best price and value for money

Return

1.8% Return rate 40% Fixable by listing

Size-Overall33%▇▆▆▄█▄
Defective Material/Parts12%▇█▅▄▁▁
Compatibility-Overall10%▁█▄▃▄▆

Incompatible with Apple Pencil

Drop/Impact Protection6%█▁▄▃▄▁

not a protective case

Quality-Overall5%▁▁█▆█▁

Cheap and unsatisfactory

Very poor quality

Poor poor quality

FAQ

Common Ipad Pro 13 Inch Screen Protector questions

Answered from the same tracked data.