Ipad Pro 13 Inch Case
FailDemand is soft, at -25.0% this quarter, so Ipad Pro 13 Inch Case is a Fail.
- Flapen Score
- 44 / 100Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 4244
- Market size
- £249K/yr311K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 23 sellers
Flapen Score
Ipad Pro 13 Inch Case against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Pro 13 Inch Case is stronger. Inside it, weaker.
Market
The Ipad Pro 13 Inch Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Pro 13 Inch Case 311K times last year and spent an estimated £249K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £249Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- ipad pro 13 inch case199K searches a year
02 · Price
A sale here is worth £24.83.
Listings sell for £24.83 on average, from £8.13 to £74.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £24.83 that is £2K to £6K a year per listing.
- Average price
- £24.83inside the $15 to $100 sweet spot
- Price range
- £8.13–£74.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #610 within Tablet Accessories. It carries 1,682 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #610in Tablet Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,682per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Ipad Pro 13 Inch Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ProCase for iPad Pro 13 Inch Case M5 2025/ M4 2024 Smart Cover iPad Pro M5 M4 Case 13 Inch Slim Stand Translucent Hard Shell Back Supports Touch ID Auto Wake/Sleep -Black
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 1,756
- Age
- 2y ago
ESR for iPad Pro 13 inch Case M5/M4 (2025/2024) Powerful Magnetic Attachment Slim Trifold Stand Supports Pencil Pro and Pencil (USB-C) Auto Wake/Sleep Durable Protection Rebound Series Black
- Price
- £20.22
- Rating
- 4.7/5
- Reviews
- 2,824
- Age
- 2y ago
JETech Case for iPad Pro 13-Inch M5/M4 (2025/2024) with Pencil Holder Clear Transparent Back Shell Slim Stand Shockproof Tablet Cover Auto Wake/Sleep (Black)
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 1,573
- Age
- 2y ago
Akkerds Case for iPad Pro 13 Inch M5 2025/M4 2024 with Pencil Holder
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 6mo ago
ESR for iPad Pro 13 inch Case M5/M4 (2025/2024) Vertical Stand Cover Multi Stand Angles Ultra-Stable Case for iPad Pro 13 (2025/2024) with Pencil Holder Flip Magnetic Series Black
- Price
- £30.30
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 10mo ago
Trending
90-day click momentumAkkerds Case for iPad Pro 13 Inch M5 2025/M4 2024 with Pencil Holder
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 6mo ago
Synchro Bands Magic Keyboard for iPad Pro 13-inch (M4 2024 M5 2025) Easy-Set Magnetic iPad Pro 13 inch Case with Keyboard Built-in trackpad Backlit (Black Pro 13 (M4))
- Price
- £72.27
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 1y ago
ProCase for iPad Pro 13 Inch Case M5 2025/ M4 2024 Smart Cover iPad Pro M5 M4 Case 13 Inch Slim Stand Translucent Hard Shell Back Supports Touch ID Auto Wake/Sleep -Darkpurple
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 1,756
- Age
- 10mo ago
ProCase for iPad Pro 13 Inch Case M5 2025/ M4 2024 Smart Cover iPad Pro M5 M4 Case 13 Inch Slim Stand Translucent Hard Shell Back Supports Touch ID Auto Wake/Sleep -Black
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 1,756
- Age
- 2y ago
Timecity Case for iPad Pro 13 Inch M5/M4 (2025/2024) Heavy Duty Shockproof Protective Cover with Built-in Screen Protector 360 Rotating Kickstand Shoulder Strap Pen Holder for iPad Pro 13- Black
- Price
- £22.25
- Rating
- 4.4/5
- Reviews
- 2,314
- Age
- 2y ago
Newest
by launch dateAkkerds Case for iPad Pro 13 Inch M5 2025/M4 2024 with Pencil Holder
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 6mo ago
ESR for iPad Pro 13 inch Case M5/M4 (2025/2024) Vertical Stand Cover Multi Stand Angles Ultra-Stable Case for iPad Pro 13 (2025/2024) with Pencil Holder Flip Magnetic Series Black
- Price
- £30.30
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 10mo ago
ProCase for iPad Pro 13 Inch Case M5 2025/ M4 2024 Smart Cover iPad Pro M5 M4 Case 13 Inch Slim Stand Translucent Hard Shell Back Supports Touch ID Auto Wake/Sleep -Darkpurple
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 1,756
- Age
- 10mo ago
ZOYU Case for iPad Pro 13 Inch M5/M4(2025/2024) 2 in 1 Detachable Shockproof Cover with Clear Hard Back Supports Pencil Pro Charging Auto Wake/Sleep Cream White
- Price
- £13.07
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 11mo ago
ProCase for iPad Pro 13 Inch Case M5 2025/M4 2024 with Pencil Holder iPad Pro 13 M4(Model: A3360 A3361 A3362 A2925 A2926 A3007) Trifold Stand Smart Folio with Soft TPU Back Cover -Mgreen
- Price
- £12.38
- Rating
- 4.3/5
- Reviews
- 1,177
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
23
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
13%
- ProCase28%
- ESR24%
- JETech22%
- Akkerds5%
- Antbox4%
- ZUGU CASE4%
- Open — no brand owns it (9 brands, 13%)
Demand
Ipad Pro 13 Inch Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Ipad Pro 13 Inch Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipad pro 13 inch case199K/yr
- ipad pro 13 case17K/yr
- ipad pro m5 13 inch case12K/yr
- ipad 13 pro case16K/yr
- ipad pro 13 inch m5 case10K/yr
- apple ipad pro 13 inch case9K/yr
- ipad pro case 13 inch13K/yr
- ipad pro m4 13 inch case10K/yr
- ipad pro 13 inch case m55K/yr
- ipad m4 13 inch case5K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Pro 13 Inch Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small cover
Doesnt fit properly
Smaller than advertised
Slightly lower quality than expected
The quality is not great
over priced compared to quality not happy
when attached to iPad makes it heavy
Main downside - feels like it weighs as much as my iPad
A bit heavy
Magnets barely stayed together
the problem is that the flap to keep the case closed is not magnetic on the rear side
Weak magnets
making it impossible to use
Impossible to take it off
Its ok. To cumbersome
Love
The case is of high quality
Solid build quality
Amazing quality
Fits perfectly
Very good fit just as described
it fits like a dream
Amazing value
Good price
Worth the money
Great price and really good protection for what I need
Perfect protection
Perfect for protecting
Great case - neat, stable & robust
Good strong case
Well made and sturdy
Return
4.2% Return rate 50% Fixable by listing
Small cover
Doesnt fit properly
Smaller than advertised
Slightly lower quality than expected
The quality is not great
over priced compared to quality not happy
Magnets barely stayed together
the problem is that the flap to keep the case closed is not magnetic on the rear side
Weak magnets
Unfortunately Not Compatible with iPad Pro M5 13
Does not fit the M4
its not compatible with my model
it doesn't stand steady
They never work as they fall apart or can only be stood on hard surfaces without falling over - in my experience anyway
also ir was wobbly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Pro 13 Inch Case questions
Answered from the same tracked data.