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Ipad Pro 13 Inch Case

Fail

Demand is soft, at -25.0% this quarter, so Ipad Pro 13 Inch Case is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£249K/yr311K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
56%top-5 click share · 15 brands · 23 sellers

Flapen Score

Ipad Pro 13 Inch Case against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 13 Inch Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 13 Inch Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 13 Inch Case 311K times last year and spent an estimated £249K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.2%
Market size, estimated
£249Ka year
Peak month
December1.8× the quietest month
Top search term
ipad pro 13 inch case199K searches a year

02 · Price

A sale here is worth £24.83.

Listings sell for £24.83 on average, from £8.13 to £74.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £24.83 that is £2K to £6K a year per listing.

Average price
£24.83inside the $15 to $100 sweet spot
Price range
£8.13–£74.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #610 within Tablet Accessories. It carries 1,682 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#610in Tablet Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,682per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ipad Pro 13 Inch Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 95%

Open market

13%

  • ProCase28%
  • ESR24%
  • JETech22%
  • Akkerds5%
  • Antbox4%
  • ZUGU CASE4%
  • Open — no brand owns it (9 brands, 13%)

Demand

Ipad Pro 13 Inch Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Ipad Pro 13 Inch Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ipad pro 13 inch case199K/yr
  • ipad pro 13 case17K/yr
  • ipad pro m5 13 inch case12K/yr
  • ipad 13 pro case16K/yr
  • ipad pro 13 inch m5 case10K/yr
  • apple ipad pro 13 inch case9K/yr
  • ipad pro case 13 inch13K/yr
  • ipad pro m4 13 inch case10K/yr
  • ipad pro 13 inch case m55K/yr
  • ipad m4 13 inch case5K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 13 Inch Case

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Small cover”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ipad Pro 13 Inch Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data