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Ipad Pro 12.9 Screen Protector

Fail

The average product has 50,469 reviews to catch up to, so Ipad Pro 12.9 Screen Protector is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£34K/yr27K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
84%top-5 click share · 8 brands · 12 sellers

Flapen Score

Ipad Pro 12.9 Screen Protector against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 12.9 Screen Protector is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 12.9 Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 12.9 Screen Protector 27K times last year and spent an estimated £34K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
14.1%
Market size, estimated
£34Ka year
Peak month
September2.1× the quietest month
Top search term
ipad pro 12.9 screen protector19K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £5.13 to £12.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.00 that is £2K to £5K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£5.13–£12.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #193 within Tablet Accessories. It carries 50,469 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#193in Tablet Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
50,469per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ipad Pro 12.9 Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • JETech52%
  • 4youquality26%
  • PAPERFEEL7%
  • ESR5%
  • World biz3%
  • TECHGEAR3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Ipad Pro 12.9 Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Ipad Pro 12.9 Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 12.9 screen protector19K/yr
  • ipad 12.9 screen protector4K/yr
  • ipad pro screen protector 12.9 inch3K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 12.9 Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.26

Do not buy these horrible quality immediately broke the second i put the first one when i went to change it the other one was already broken

It makes my device feel cheap

Wouldnt buy this again, inferior product

Design-Overall14%−0.07

the thing looks like garbage on the ipad itself when the screen is off

to me this was poorly designed

Defective Material/Parts9%−0.04

Broken

Drop/Impact Protection9%+0.23

the protector shattered

Display-Overall9%−0.04

Barely could see the screen

Love

Advertised Vs Actual Product23%+2.42

Does the job

As described

Did what it said on box

Size-Overall14%+0.02

Fits and looks good, covers the screen very well

Easy to fit

Fit like a glove

Quality-Overall14%+0.26

Excellent product

Good quality

The quality is up there

Ease Of Use14%+1.40

have to say I was quite impressed how easy it was to use

easy to apply

Easy to apply

Drop/Impact Protection9%+0.23

Protector

Great screen protector

I love thats screen is protected when Im using my pen

Return

1.8% Return rate 69% Fixable by listing

Size-Overall61%▆▆▅▇█▆
Adhesion/Stickiness9%▆▄█▁▂▄

its sticky and plastic

Compatibility-Overall7%▇▃▅█▄▄
Quality-Overall3%▁▅██▁▆

Do not buy these horrible quality immediately broke the second i put the first one when i went to change it the other one was already broken

It makes my device feel cheap

Wouldnt buy this again, inferior product

Functionality-Overall3%▆▅█▆▁▁

FAQ

Common Ipad Pro 12.9 Screen Protector questions

Answered from the same tracked data.