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Ipad Pro 12.9 Case with Keyboard

Fail

Demand is soft, at -49.8% this quarter, so Ipad Pro 12.9 Case with Keyboard is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£134K/yr86K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
46%top-5 click share · 16 brands · 75 sellers

Flapen Score

Ipad Pro 12.9 Case with Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 12.9 Case with Keyboard is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 12.9 Case with Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 12.9 Case with Keyboard 86K times last year and spent an estimated £134K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
2.6%
Market size, estimated
£134Ka year
Peak month
September3.2× the quietest month
Top search term
ipad pro 12.9 case with keyboard32K searches a year

02 · Price

A sale here is worth £58.57.

Listings sell for £58.57 on average, from £22.38 to £185.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £58.57 that is £0 to £6K a year per listing.

Average price
£58.57inside the $15 to $100 sweet spot
Price range
£22.38–£185.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #210 within Tablet Accessories. It carries 213 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
30.6%
Average rank
#210in Tablet Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ipad Pro 12.9 Case with Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

75

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

28%

  • Inateck23%
  • Seagtigau20%
  • Vobafe9%
  • Synchro Bands8%
  • OYEEICE7%
  • ESR5%

Demand

Ipad Pro 12.9 Case with Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Ipad Pro 12.9 Case with Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 12.9 case with keyboard32K/yr
  • ipad pro 12.9 keyboard15K/yr
  • ipad 12.9 pro case with keyboard11K/yr
  • ipad pro 12.9 keyboard case8K/yr
  • 12.9 inch ipad pro case with keyboard8K/yr
  • ipad pro keyboard case 12.9 inch7K/yr
  • magic keyboard ipad pro 12.93K/yr
  • ipad pro 12.9 magic keyboard3K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 12.9 Case with Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy10%−0.11

Very bulky and heavy

WEIGHT IS VERY HEAVY

Heavier than a Laptop

Quality-Overall9%+0.13

Not as good as expected

Not very good quality and very weighty

Poor Quality

Magnetic Strength/Adsorption8%−0.13

Flawed Design and Weak Magnet – Not Worth It

the magnets are not very strong

magnetic holding strips arent very robust

Durability8%−0.17

It broke easily

The last one broke

Faulty under a month

Functionality-Overall5%−0.14

doesnt work as advertised

Keys stop working how they should

the functionality was not reliable

Love

Quality-Overall17%+0.13

Lovely case of good quality and value

Build quality feels solid

Amazing quality

Value For Money13%+0.96

Good value

Great value

Good value for money

Ease Of Use6%+0.19

easy to carry

it feels great to hold

Easy to use

Touch/Button Controls5%

handles multi-touch gestures smoothly

they feel responsive to the touch

it has hidden clicks which is nice

Size-Overall4%+0.53

Fit is good

The case fits well

The fit is snug

Return

6.4% Return rate 27% Fixable by listing

Size-Overall19%█▆▇▇▇▆
Compatibility-Overall12%▅▅▇▆▄█
Functionality-Overall11%▆▇██▆▆

doesnt work as advertised

Keys stop working how they should

the functionality was not reliable

Weight Heavy8%▇▇█▆▇▅

Very bulky and heavy

WEIGHT IS VERY HEAVY

Heavier than a Laptop

Magnetic Strength/Adsorption8%▃▇▅█▇█

Flawed Design and Weak Magnet – Not Worth It

the magnets are not very strong

magnetic holding strips arent very robust

FAQ

Common Ipad Pro 12.9 Case with Keyboard questions

Answered from the same tracked data.