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Ipad Pro 12.9 Case with Keyboard

soft demand (-49.8% this quarter) — Ipad Pro 12.9 Case with Keyboard doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 30Growth 0Conversion 33Competition 65Returns 20Price range 47Avg price 90Brand share 63Review moat 89Quality gap 82
This niche Category average

Is Ipad Pro 12.9 Case with Keyboard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ipad Pro 12.9 Case with Keyboard is a £134K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Ipad Pro 12.9 Case with Keyboard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.8% over the last 90 days and 2.6% of searches end in a purchase.

£134K

revenue / yr

Units sold / yr2K
Search volume / yr-49.8%86K
Conversion rate2.6%
Avg price£58.57

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers16 · 75
Top-5 product click share46%
Open market33%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)11· 2 succeeded
Avg rating4.2★
Avg reviews213

Top Ipad Pro 12.9 Case with Keyboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

75

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

28%

  • Inateck23%
  • Seagtigau20%
  • Vobafe9%
  • Synchro Bands8%
  • OYEEICE7%
  • ESR5%

Ipad Pro 12.9 Case with Keyboard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR2.6%Products26Brands16Top 5 Brands67%OOS Rate30.6%Rating4.2★Reviews213Avg BSR#210
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.2×

Top Ipad Pro 12.9 Case with Keyboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ipad pro 12.9 case with keyboard32K/yr
  • ipad pro 12.9 keyboard15K/yr
  • ipad 12.9 pro case with keyboard11K/yr
  • ipad pro 12.9 keyboard case8K/yr
  • 12.9 inch ipad pro case with keyboard8K/yr
  • ipad pro keyboard case 12.9 inch7K/yr
  • magic keyboard ipad pro 12.93K/yr
  • ipad pro 12.9 magic keyboard3K/yr

What reviews say buyers love and hate about Ipad Pro 12.9 Case with Keyboard

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Quality-Overall17%

Lovely case of good quality and value

Value For Money13%

Good value

Ease Of Use6%

easy to carry

Touch/Button Controls5%

handles multi-touch gestures smoothly

Size-Overall4%

Fit is good

What buyers complain about

52% of reviews
Weight Heavy10%

Very bulky and heavy

Quality-Overall9%

Not as good as expected

Magnetic Strength/Adsorption8%

Flawed Design and Weak Magnet – Not Worth It

Durability8%

It broke easily

Functionality-Overall5%

doesnt work as advertised

Ipad Pro 12.9 Case with Keyboard return rate & reasons

Why buyers send it back, as a share of all return requests.

6.4%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Compatibility-Overall
12%
3Functionality-Overall
11%
4Weight Heavy
8%
5Magnetic Strength/Adsorption
8%

Common Ipad Pro 12.9 Case with Keyboard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ipad Pro 12.9 Case with Keyboard 45/100 on Amazon United Kingdom — Skip it. The niche generates £134K/yr across 26 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved -49.8% over the last 90 days.
Search demand for Ipad Pro 12.9 Case with Keyboard on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 3.2× the quietest.