Ipad Pro 12.9 Case
FailDemand is soft, at -16.9% this quarter, so Ipad Pro 12.9 Case is a Fail.
- Flapen Score
- 43 / 100Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 4243
- Market size
- £262K/yr410K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 15 sellers
Flapen Score
Ipad Pro 12.9 Case against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Pro 12.9 Case is stronger. Inside it, weaker.
Market
The Ipad Pro 12.9 Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Pro 12.9 Case 410K times last year and spent an estimated £262K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £262Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- ipad pro 12.9 case207K searches a year
02 · Price
A sale here is worth £17.45.
Listings sell for £17.45 on average, from £7.53 to £71.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £17.45 that is £4K to £9K a year per listing.
- Average price
- £17.45inside the $15 to $100 sweet spot
- Price range
- £7.53–£71.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #321 within Tablet Accessories. It carries 5,462 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #321in Tablet Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,462per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Ipad Pro 12.9 Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JETech Case for iPad Pro 12.9-Inch (6th/5th Generation 2022/2021 Model) Slim Stand Hard Back Shell Smart Cover with Auto Wake/Sleep (Black)
- Price
- £10.80
- Rating
- 4.5/5
- Reviews
- 8,074
- Age
- 4y ago

ProCase Case for iPad Pro 12.9 6th/5th/4th/3rd Gen/iPad Air 13 (M3/M2) Cover for iPad Pro 12.9 Inch 2022 2021 2020 2018/ iPad Air 13 Inch 2025 2024 Slim Stand Hard Back Shell -Black
- Price
- £9.67
- Rating
- 4.4/5
- Reviews
- 13,746
- Age
- 5y ago

JETech Rotating Case for iPad Pro 12.9-Inch (2022/2021/2020/2018) with Pencil Holder NOT for 2015/2017 Model 360 Degree Rotation Protective Stand Cover Clear Back Auto Wake/Sleep (Black)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 2,997
- Age
- 2y ago

ProCase Case for iPad Pro 12.9 6th/5th/4th/3rd Gen/iPad Air 13 (M3/M2) Cover for iPad Pro 12.9 Inch 2022 2021 2020 2018/ iPad Air 13 Inch 2025 2024 Slim Stand Hard Back Shell -Navy
- Price
- £10.41
- Rating
- 4.4/5
- Reviews
- 13,746
- Age
- 5y ago

Vobafe Case for iPad Pro 12.9 Case 6th/5th/4th/3rd Generation TPU Flexible Back Cover with Pencil Holder for iPad 12.9 Pro 2022/2021/2020/2018 Support Pencil 2 Charging Blue Grey
- Price
- £11.22
- Rating
- 4.4/5
- Reviews
- 2,263
- Age
- 3y ago
Trending
90-day click momentum
ProCase Case for iPad Pro 12.9 6th/5th/4th/3rd Gen/iPad Air 13 (M3/M2) Cover for iPad Pro 12.9 Inch 2022 2021 2020 2018/ iPad Air 13 Inch 2025 2024 Slim Stand Hard Back Shell -Darkblue
- Price
- £11.32
- Rating
- 4.4/5
- Reviews
- 13,746
- Age
- 3y ago
![TECHGEAR iPad Pro 12.9 2022/2021 Smart Case [Pencil Compatible] Slim Smart Case Fold Stand Cover with Corner Protection [Auto Wake/Sleep] for iPad Pro 12.9 Inch 6th & 5th Generation - Black](https://m.media-amazon.com/images/I/51rNClb5kkL.jpg)
TECHGEAR iPad Pro 12.9 2022/2021 Smart Case [Pencil Compatible] Slim Smart Case Fold Stand Cover with Corner Protection [Auto Wake/Sleep] for iPad Pro 12.9 Inch 6th & 5th Generation - Black
- Price
- £7.53
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 5y ago

Magic Keyboard Case for iPad Pro 12.9 inch (3rd 4th 5th 6th Gen) & iPad Air 13 inch (M4 2026 M3 2025 M2 2024) Magnetic Keyboard Case with Multi-Touch Trackpad Backlit (Black Pro 12.9/Air 13)
- Price
- £71.78
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 1y ago

ProCase Case for iPad Pro 12.9 6th/5th/4th/3rd Gen/iPad Air 13 (M3/M2) Cover for iPad Pro 12.9 Inch 2022 2021 2020 2018/ iPad Air 13 Inch 2025 2024 Slim Stand Hard Back Shell -Wine
- Price
- £10.99
- Rating
- 4.4/5
- Reviews
- 13,746
- Age
- 6y ago

Seagtigau Smart Keyboard Folio for iPad Pro 12.9 inch (3rd 4th 5th and 6th gen) and iPad Air 13 Inch (M4/M3/M2 2026/2025/2024) Magnetic Keyboard Case with Two Viewing Angles Front Back Protection
- Price
- £36.53
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 10mo ago
Newest
by launch date
Seagtigau Smart Keyboard Folio for iPad Pro 12.9 inch (3rd 4th 5th and 6th gen) and iPad Air 13 Inch (M4/M3/M2 2026/2025/2024) Magnetic Keyboard Case with Two Viewing Angles Front Back Protection
- Price
- £36.53
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 10mo ago

Magic Keyboard Case for iPad Pro 12.9 inch (3rd 4th 5th 6th Gen) & iPad Air 13 inch (M4 2026 M3 2025 M2 2024) Magnetic Keyboard Case with Multi-Touch Trackpad Backlit (Black Pro 12.9/Air 13)
- Price
- £71.78
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 1y ago

ProCase Smart Case for iPad Air 13-inch (M2) 2024 & iPad Pro 12.9 inch 6th/5th/4th/3rd 2022/2021/2020/2018; Transparent Back Protective Folio Slim Cover Shockproof with Pencil Holder -Navy
- Price
- £10.46
- Rating
- 4.5/5
- Reviews
- 1,238
- Age
- 2y ago

JETech Rotating Case for iPad Pro 12.9-Inch (2022/2021/2020/2018) with Pencil Holder NOT for 2015/2017 Model 360 Degree Rotation Protective Stand Cover Clear Back Auto Wake/Sleep (Black)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 2,997
- Age
- 2y ago

JETech Rotating Case for iPad Pro 12.9-Inch (2022/2021/2020/2018) with Pencil Holder 360 Degree Rotation Protective Stand Cover Clear Back Auto Wake/Sleep (Silver)
- Price
- £15.98
- Rating
- 4.4/5
- Reviews
- 2,997
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
8%
- JETech43%
- ProCase33%
- Vobafe8%
- Seagtigau3%
- Antbox3%
- SEYMCY2%
- Open — no brand owns it (5 brands, 8%)
Demand
Ipad Pro 12.9 Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Ipad Pro 12.9 Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipad pro 12.9 case207K/yr
- ipad 12.9 pro case41K/yr
- ipad pro case 12.9 inch20K/yr
- 12.9 inch ipad pro case14K/yr
- ipad pro 12.9 inch case13K/yr
- ipad pro 5th generation 12.9 case11K/yr
- ipad pro 4th generation case 12.98K/yr
- ipad pro 12.9 5th generation case9K/yr
- ipad 12.9 case8K/yr
- ipad pro 12.9 inch 5th generation case7K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Pro 12.9 Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I ordered this same case a few years ago - I have to say the quality has gone way downhill or the one sent is not the one advertised
Feels cheap
Awful quality
magnetic holding strips arent very robust
The magnetic cover not very strong
The magnets arent strong enough
It was too small
Doesnt fit 13 inch iPad
Doesnt fit
Trash material used for the product
Cheap materials leading to poor product
Naff Materials
Too flimsy
Flimsy where it rotates
Not very sturdy
Love
Quality case
Good quality case for a good price
Good Quality
Good value for money
Good for the price
Worth every penny
Fits perfectly
slim easy to fit
The case fits perfectly
Exactly as advertised
Just as described
Just the job
Good protective case
Great protection
It protects I pad well
Return
4.5% Return rate 69% Fixable by listing
It was too small
Doesnt fit 13 inch iPad
Doesnt fit
Didnt fit my 3rd gen 12.9 iPad
Front camera will not work with this case
I ordered this same case a few years ago - I have to say the quality has gone way downhill or the one sent is not the one advertised
Feels cheap
Awful quality
magnetic holding strips arent very robust
The magnetic cover not very strong
The magnets arent strong enough
Doesnt work
Not functional
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Pro 12.9 Case questions
Answered from the same tracked data.









