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Ipad Pro 12.9 Case

Fail

Demand is soft, at -16.9% this quarter, so Ipad Pro 12.9 Case is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£262K/yr410K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
58%top-5 click share · 11 brands · 15 sellers

Flapen Score

Ipad Pro 12.9 Case against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 12.9 Case is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 12.9 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 12.9 Case 410K times last year and spent an estimated £262K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
3.7%
Market size, estimated
£262Ka year
Peak month
December1.8× the quietest month
Top search term
ipad pro 12.9 case207K searches a year

02 · Price

A sale here is worth £17.45.

Listings sell for £17.45 on average, from £7.53 to £71.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £17.45 that is £4K to £9K a year per listing.

Average price
£17.45inside the $15 to $100 sweet spot
Price range
£7.53–£71.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #321 within Tablet Accessories. It carries 5,462 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#321in Tablet Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,462per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ipad Pro 12.9 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

8%

  • JETech43%
  • ProCase33%
  • Vobafe8%
  • Seagtigau3%
  • Antbox3%
  • SEYMCY2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Ipad Pro 12.9 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Ipad Pro 12.9 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 12.9 case207K/yr
  • ipad 12.9 pro case41K/yr
  • ipad pro case 12.9 inch20K/yr
  • 12.9 inch ipad pro case14K/yr
  • ipad pro 12.9 inch case13K/yr
  • ipad pro 5th generation 12.9 case11K/yr
  • ipad pro 4th generation case 12.98K/yr
  • ipad pro 12.9 5th generation case9K/yr
  • ipad 12.9 case8K/yr
  • ipad pro 12.9 inch 5th generation case7K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 12.9 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.52

I ordered this same case a few years ago - I have to say the quality has gone way downhill or the one sent is not the one advertised

Feels cheap

Awful quality

Magnetic Strength/Adsorption12%−0.19

magnetic holding strips arent very robust

The magnetic cover not very strong

The magnets arent strong enough

Size-Overall10%+0.81

It was too small

Doesnt fit 13 inch iPad

Doesnt fit

Material Quality9%−0.03

Trash material used for the product

Cheap materials leading to poor product

Naff Materials

Strength8%

Too flimsy

Flimsy where it rotates

Not very sturdy

Love

Quality-Overall23%+0.52

Quality case

Good quality case for a good price

Good Quality

Value For Money18%+1.00

Good value for money

Good for the price

Worth every penny

Size-Overall16%+0.81

Fits perfectly

slim easy to fit

The case fits perfectly

Advertised Vs Actual Product9%+0.50

Exactly as advertised

Just as described

Just the job

Drop/Impact Protection6%+0.18

Good protective case

Great protection

It protects I pad well

Return

4.5% Return rate 69% Fixable by listing

Size-Overall60%▇▇▇▇██

It was too small

Doesnt fit 13 inch iPad

Doesnt fit

Compatibility-Overall11%▆▆█▆▆▇

Didnt fit my 3rd gen 12.9 iPad

Front camera will not work with this case

Quality-Overall4%▄█▄█▂▄

I ordered this same case a few years ago - I have to say the quality has gone way downhill or the one sent is not the one advertised

Feels cheap

Awful quality

Magnetic Strength/Adsorption4%█▄█▄▇▅

magnetic holding strips arent very robust

The magnetic cover not very strong

The magnets arent strong enough

Functionality-Overall3%▄▂▇█▂▂

Doesnt work

Not functional

FAQ

Common Ipad Pro 12.9 Case questions

Answered from the same tracked data.