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Ipad Pro 11 Inch Case with Keyboard

Fail

Demand is soft, at -54.4% this quarter, so Ipad Pro 11 Inch Case with Keyboard is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£81K/yr154K searches / yr
90-day growth
-54.4%search demand this quarter
Competition
39%top-5 click share · 18 brands · 190 sellers

Flapen Score

Ipad Pro 11 Inch Case with Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 11 Inch Case with Keyboard is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 11 Inch Case with Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 11 Inch Case with Keyboard 154K times last year and spent an estimated £81K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-54.4%
Conversion, latest week
0.9%
Market size, estimated
£81Ka year
Peak month
September3.1× the quietest month
Top search term
ipad pro 11 inch case with keyboard42K searches a year

02 · Price

A sale here is worth £59.20.

Listings sell for £59.20 on average, from £11.12 to £247.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £59.20 that is £0 to £6K a year per listing.

Average price
£59.20inside the $15 to $100 sweet spot
Price range
£11.12–£247.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
7.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #170 within Tablet Accessories. It carries 533 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#170in Tablet Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
43

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Ipad Pro 11 Inch Case with Keyboard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

190

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 80%

Open market

26%

  • Inateck32%
  • OMOTON12%
  • Apple10%
  • ESR8%
  • ZOPSGYU7%
  • Logitech5%

Demand

Ipad Pro 11 Inch Case with Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Ipad Pro 11 Inch Case with Keyboard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ipad pro 11 inch case with keyboard42K/yr
  • ipad pro keyboard30K/yr
  • ipad pro keyboard case17K/yr
  • ipad pro case with keyboard10K/yr
  • ipad pro 11 inch keyboard11K/yr
  • ipad pro 11 keyboard case7K/yr
  • keyboard for ipad pro8K/yr
  • ipad pro 11 inch keyboard case5K/yr
  • ipad pro keyboard 11 inch4K/yr
  • ipad pro 11 keyboard6K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 11 Inch Case with Keyboard

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Magnetic Strength/Adsorption”
7.8%of orders come back
“Poor magnet”
A buyer, on “Magnetic Strength/Adsorption”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ipad Pro 11 Inch Case with Keyboard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data