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Ipad Pro 11 Inch Case

Fail

Demand is soft, at -19.4% this quarter, so Ipad Pro 11 Inch Case is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£205K/yr622K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
45%top-5 click share · 18 brands · 26 sellers

Flapen Score

Ipad Pro 11 Inch Case against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 11 Inch Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 11 Inch Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 11 Inch Case 622K times last year and spent an estimated £205K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
622K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
2.4%
Market size, estimated
£205Ka year
Peak month
December1.7× the quietest month
Top search term
ipad pro 11 inch case313K searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £6.59 to £59.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £13.47 that is £7K to £10K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£6.59–£59.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #380 within Tablet Accessories. It carries 6,425 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#380in Tablet Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,425per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ipad Pro 11 Inch Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

26

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

17%

  • JETech34%
  • ProCase26%
  • ESR10%
  • BQDIYOO6%
  • ZOYU4%
  • TwoStop3%
  • Open — no brand owns it (12 brands, 17%)

Demand

Ipad Pro 11 Inch Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Ipad Pro 11 Inch Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 11 inch case313K/yr
  • ipad pro case99K/yr
  • ipad pro m5 11 inch case17K/yr
  • ipad pro case 11 inch25K/yr
  • ipad pro 11 case21K/yr
  • ipad 11 pro case18K/yr
  • ipad pro 11 inch 3rd generation case17K/yr
  • ipad pro 11 inch 2nd generation case13K/yr
  • ipad pro m4 11 inch case17K/yr
  • ipad pro 11 inch case m56K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 11 Inch Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.12

To small

Half centimetre short

Did not fit

Quality-Overall7%+2.38

Nothing special, just average

Not great quality

Rubbish

Strength6%−0.04

doesnt feel very sturdy

Very flimsy

Not robust

Magnetic Strength/Adsorption6%−0.07

Magnet on the cover did not work

I think the magnets are too weak

Weak magnets that does not hold up the iPad

Material Quality4%−0.02

Made of poor quality plastic

cheap plastics

Naff Materials

Love

Quality-Overall22%+2.38

Excellent product

Excellent build quality

Solid build quality

Size-Overall22%−0.12

Fit perfectly

Easy to fit

Fits as stated, looks good

Value For Money18%+1.45

Good for price

Value for money

Good value for money

Advertised Vs Actual Product7%+0.29

As advertised

As described

Does the job

Color5%+0.39

Colour is good

Bright vibrant colour too

Versatile great colour

Return

3.6% Return rate 75% Fixable by listing

Size-Overall66%█▇▇███

To small

Half centimetre short

Did not fit

Compatibility-Overall10%▆█▆▅▆▇

Not suitable for iPad air

Not a good fit for the IPad 16

Not a universal fit for Ipad

Quality-Overall5%▇███▅▆

Nothing special, just average

Not great quality

Rubbish

Magnetic Strength/Adsorption3%▄▆▇▇█▄

Magnet on the cover did not work

I think the magnets are too weak

Weak magnets that does not hold up the iPad

Strength2%▃▄█▇▄█

doesnt feel very sturdy

Very flimsy

Not robust

FAQ

Common Ipad Pro 11 Inch Case questions

Answered from the same tracked data.