- Flapen Score
- 31 / 100Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 4231
- Market size
- £579K/yr156K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 26 sellers
Flapen Score
Ipad Pro 11 against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Pro 11 is stronger. Inside it, weaker.
Market
The Ipad Pro 11 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Pro 11 156K times last year and spent an estimated £579K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £579Ka year
- Peak month
- November4.9× the quietest month
- Top search term
- ipad 11124K searches a year
02 · Price
A sale here is worth £262.62.
Listings sell for £262.62 on average, from £251.90 to £285.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,000 to 1,250 of them. At £262.62 that is £263K to £328K a year per listing.
- Average price
- £262.62above the $15 to $100 sweet spot
- Price range
- £251.90–£285.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £263K–£328K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Tablets. It carries 2,828 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Tablets
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,828per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Ipad Pro 11 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Blue
- Price
- £251.90
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Silver
- Price
- £252.41
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Pink
- Price
- £254.68
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad (A16 11-inch 2025) 128GB Wi-Fi Silver (Renewed)
- Price
- £269.03
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

Apple iPad (A16 11-inch 2025) 128GB Wi-Fi Blue (Renewed)
- Price
- £285.08
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
Trending
90-day click momentum
Apple iPad (A16 11-inch 2025) 128GB Wi-Fi Silver (Renewed)
- Price
- £269.03
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

Apple iPad (A16 11-inch 2025) 128GB Wi-Fi Blue (Renewed)
- Price
- £285.08
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Blue
- Price
- £251.90
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Pink
- Price
- £254.68
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Silver
- Price
- £252.41
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago
Newest
by launch date
Apple iPad (A16 11-inch 2025) 128GB Wi-Fi Blue (Renewed)
- Price
- £285.08
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago

Apple iPad (A16 11-inch 2025) 128GB Wi-Fi Silver (Renewed)
- Price
- £269.03
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Blue
- Price
- £251.90
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Silver
- Price
- £252.41
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Pink
- Price
- £254.68
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Apple100%
Demand
Ipad Pro 11 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Reviews and returns
What reviews say buyers love and hate about Ipad Pro 11
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No charger with this
No charging plug
the ipad wouldnt charge
rest of the touch screen un-responsive
Not ideal, needs a home button
It took me a little while to get use to the new way of using it, ie, it has no home button, volume buttons switched around etc
Setup took a while
Faulty wouldnt complete setup so returned
Struggling to set up
Did not work
nothing has worked
so now stuck with a new iPad that doesnt work cant even open it screen just says cant open so Ive been stitched with new faulty iPad
Screen is so hard to touch anf moving
When I got it it had screen issues
The iPad is giving me a hard time I dont why screen had become too hard to touch
Love
Good value
Excellent value for money
worth it
An excellent well made product
The build quality is excellent
Good Quality
Easy to use
it's easy to carry
I really enjoy holding it
The battery lasts far longer on a full charge
Battery life is good
Long battery life
Does the job
works as expected
Works as it should
Return
1.6% Return rate 14% Fixable by listing
Did not work
nothing has worked
so now stuck with a new iPad that doesnt work cant even open it screen just says cant open so Ive been stitched with new faulty iPad
Setup took a while
Faulty wouldnt complete setup so returned
Struggling to set up
No charger with this
No charging plug
the ipad wouldnt charge
it is a bit small for me so Ill be gifting this
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Pro 11 questions
Answered from the same tracked data.









