Skip to content

Ipad Pro 11

Fail

The top 5 products take 100% of clicks, so Ipad Pro 11 is a Fail.

Flapen Score
31
31 / 100
Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 42
Market size
£579K/yr156K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 26 sellers

Flapen Score

Ipad Pro 11 against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pro 11 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 11 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pro 11 156K times last year and spent an estimated £579K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
1.4%
Market size, estimated
£579Ka year
Peak month
November4.9× the quietest month
Top search term
ipad 11124K searches a year

02 · Price

A sale here is worth £262.62.

Listings sell for £262.62 on average, from £251.90 to £285.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,000 to 1,250 of them. At £262.62 that is £263K to £328K a year per listing.

Average price
£262.62above the $15 to $100 sweet spot
Price range
£251.90–£285.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
1,000–1,250
Revenue per listing a year
£263K–£328K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Tablets. It carries 2,828 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#21in Tablets
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,828per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Ipad Pro 11 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£87K£174K£260K£347K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Apple100%

Demand

Ipad Pro 11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 11

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
25%of negative reviews mention “Charging”
1.6%of orders come back
“No charger with this”
A buyer, on “Charging”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ipad Pro 11 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data