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Ipad Pencil 11th Generation

Fail

Demand is soft, at -37.2% this quarter, so Ipad Pencil 11th Generation is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£99K/yr92K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
75%top-5 click share · 10 brands · 23 sellers

Flapen Score

Ipad Pencil 11th Generation against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pencil 11th Generation is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pencil 11th Generation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pencil 11th Generation 92K times last year and spent an estimated £99K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
7.9%
Market size, estimated
£99Ka year
Top search term
ipad a16 pen33K searches a year

02 · Price

A sale here is worth £13.75.

Listings sell for £13.75 on average, from £5.49 to £55.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.75 that is £7K to £10K a year per listing.

Average price
£13.75under the $15 to $100 sweet spot
Price range
£5.49–£55.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #20 within Keyboards, Mice & Input Devices. It carries 8,378 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#20in Keyboards, Mice & Input Devices
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,378per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ipad Pencil 11th Generation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • MYSTILUCK31%
  • metapen25%
  • KEEPRO13%
  • Hastraith10%
  • Cisteen7%
  • HJCE6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Ipad Pencil 11th Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.4× · 10 of 12 months tracked

Search terms

Top Ipad Pencil 11th Generation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad a16 pen33K/yr
  • ipad pencil a1622K/yr
  • ipad a16 pencil22K/yr
  • pencil for ipad a167K/yr
  • ipad 2025 pen4K/yr
  • ipad a16 pencil 20253K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pencil 11th Generation

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.16

broke in a week

Doesn't last

Breaks easily

Charging15%−0.05

doesnt charge

No longer charging

Charging problem

Functionality-Overall15%−0.12

Barely works

Does not work properly

Didn't work

Connectivity-Overall7%−0.05

Doesnt connect

It often drops connection

Connectivity is poor

Compatibility-Overall7%+0.53

Was worried that it wouldnt be compatible with my ipad

Didnt work with my iPad

Falsely advertised it does not pair with any and all iPads

Love

Value For Money25%+1.93

Excellent value

Cost effective

Amazing value

Quality-Overall13%+0.46

Excellent Product

The build quality is, as expected, premium

Good quality pen

Compatibility-Overall12%+0.53

Fully compatible

Works as well as apple

compatible with my ipad

Charging9%−0.05

stays charged

Charges quickly

Long charge

Ease Of Use7%+0.47

comfortable in the hand

comfortable to hold

Comfortable to use

Return

1.5% Return rate 1% Fixable by listing

Compatibility-Overall48%▇██▇▇▇

Was worried that it wouldnt be compatible with my ipad

Didnt work with my iPad

Falsely advertised it does not pair with any and all iPads

Functionality-Overall21%█▇▇█▇▇

Barely works

Does not work properly

Didn't work

Connectivity-Overall9%▆█▇█▇█

Doesnt connect

It often drops connection

Connectivity is poor

Charging6%▇▆▆▆▆█

doesnt charge

No longer charging

Charging problem

Defective Material/Parts3%█▅▇███

FAQ

Common Ipad Pencil 11th Generation questions

Answered from the same tracked data.