Skip to content

Ipad Pencil 11th Generation

Fail

Demand is soft, at -37.2% this quarter, so Ipad Pencil 11th Generation is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£99K/yr92K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
75%top-5 click share · 10 brands · 23 sellers

Flapen Score

Ipad Pencil 11th Generation against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pencil 11th Generation is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pencil 11th Generation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pencil 11th Generation 92K times last year and spent an estimated £99K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
7.9%
Market size, estimated
£99Ka year
Top search term
ipad a16 pen33K searches a year

02 · Price

A sale here is worth £13.75.

Listings sell for £13.75 on average, from £5.49 to £55.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.75 that is £7K to £10K a year per listing.

Average price
£13.75under the $15 to $100 sweet spot
Price range
£5.49–£55.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #20 within Keyboards, Mice & Input Devices. It carries 8,378 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#20in Keyboards, Mice & Input Devices
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,378per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ipad Pencil 11th Generation products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

23

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

9%

  • MYSTILUCK31%
  • metapen25%
  • KEEPRO13%
  • Hastraith10%
  • Cisteen7%
  • HJCE6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Ipad Pencil 11th Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.4× · 10 of 12 months tracked

Search terms

Top Ipad Pencil 11th Generation search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ipad a16 pen33K/yr
  • ipad pencil a1622K/yr
  • ipad a16 pencil22K/yr
  • pencil for ipad a167K/yr
  • ipad 2025 pen4K/yr
  • ipad a16 pencil 20253K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pencil 11th Generation

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
1.5%of orders come back
“broke in a week”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ipad Pencil 11th Generation questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data