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ipad pencil 11th generation

Skip it

Soft demand (-37.2% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 6Conversion 78Competition 21Returns 84Price range 80Avg price 65Brand share 33Review moat 23Quality gap 45

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great£5.49–£55.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.75

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad£99K

£99K/yr · 92K searches

Review moat

Bad8,378.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-37.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, ipad pencil 11th generation is a £99K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ipad pencil 11th generation market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
£110K–£138K
units × avg price
Conversion rate
7.9%
Avg BSR
#20
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
7.2%
Avg brand age
29 months
Avg seller age
211 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • MYSTILUCK31%
  • metapen25%
  • KEEPRO13%
  • Hastraith10%
  • Cisteen7%
  • HJCE6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Weekly Amazon search volume, last 42 weeks — -37.2% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Holiday '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top ipad pencil 11th generation search terms

  • ipad a16 pen33K/yr
  • ipad pencil a1622K/yr
  • ipad a16 pencil22K/yr
  • pencil for ipad a167K/yr
  • ipad 2025 pen4K/yr
  • ipad a16 pencil 20253K/yr
All search terms

Top ipad pencil 11th generation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£20K30%£30K40%£40K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about ipad pencil 11th generation

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value”

Quality-Overall13%

“Excellent Product”

Compatibility-Overall12%

“Fully compatible”

Charging9%

“stays charged”

Ease Of Use7%

“comfortable in the hand”

Advertised Vs Actual Product6%

“It works as it should”

Battery Life6%

“Decent battery life”

Connectivity-Overall4%

“Easy to connect”

Magnetic Strength/Adsorption2%

“the magnet strength is very good”

Durability2%

“Durable and easy to use”

What buyers complain about

Durability20%

“broke in a week”

Charging15%

“doesnt charge”

Functionality-Overall15%

“Barely works”

Connectivity-Overall7%

“Doesnt connect”

Compatibility-Overall7%

“Was worried that it wouldnt be compatible with my ipad”

Value For Money6%

“I was hesitant due to the low cost”

Quality-Overall4%

“Flaky Quality Control - buy two”

Magnetic Strength/Adsorption3%

“The magnet is not very strong so keeps detaching from my iPad”

Advertised Vs Actual Product1%

“False advertising”

Touch/Button Controls1%

“the button is temperamental”

Top return reasons

Compatibility-Overall48%
Functionality-Overall21%
Connectivity-Overall9%
Charging6%
Defective Material/Parts3%
Magnetic Strength/Adsorption2%
Durability2%
Quality-Overall1%
Advertised Vs Actual Product1%
Touch/Button Controls1%

Common questions

Is ipad pencil 11th generation profitable to sell on Amazon United Kingdom?
The niche generates £99K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (40/100).
How competitive is the ipad pencil 11th generation niche?
10 brands and 23 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in ipad pencil 11th generation?
Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 1.5%.
What does it cost to enter the ipad pencil 11th generation niche?
Listings span £5.49–£55.35; the average listing price is £13.75 (sweet spot $15–$100). The average incumbent carries 8,378 reviews — the moat a new listing must climb.