How competitive is the Ipad Pen niche on Amazon United Kingdom?

8 brands and 22 sellers compete in Ipad Pen on Amazon United Kingdom. The top 5 Ipad Pen products take 80% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Ipad Pen?

Ipad Pen buyers on Amazon United Kingdom complain most about Durability, Charging, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Ipad Pen niche?

Ipad Pen sells for £14.51 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.49–£55.35. The average incumbent carries 10,034 reviews — the moat a new listing must climb.

Ipad Pen

soft demand (-33.5% this quarter) — Ipad Pen doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Ipad Pen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ipad Pen is a £1.6M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Ipad Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.5% over the last 90 days and 8.1% of searches end in a purchase.

£1.6M

revenue / yr

Units sold / yr125K

Search volume / yr-33.5%1.3M

Conversion rate8.1%

Avg price£14.51

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 22

Top-5 product click share80%

Open market10%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Ipad Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge

Price: £5.96
Rating: 4.5/5
Reviews: 4,898
Age: 1y ago

Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision

Price: £14.42
Rating: 4.5/5
Reviews: 58,762
Age: 4y ago

Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White

Price: £6.14
Rating: 4.5/5
Reviews: 6,741
Age: 1y ago

Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)

Price: £10.26
Rating: 4.4/5
Reviews: 9,652
Age: 1y ago

Stylus Pen for iPad (2018-2026) USB-C Fast Charging Pencil Pixel-Perfect Tilt Sensitivity for Apple iPad 11/10/9/8/7/6/A16 iPad Mini 7/6/5 Air M4/M3/M2 11/13/5/4/3 iPad Pro M5/M4 13/12.9/11

Price: £14.59
Rating: 4.6/5
Reviews: 1,153
Age: 2y ago

Newest

by launch date

Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.

Price: £7.99
Rating: 4.5/5
Reviews: 5,834
Age: 6mo ago

Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge

Price: £5.96
Rating: 4.5/5
Reviews: 4,898
Age: 1y ago

Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White

Price: £6.14
Rating: 4.5/5
Reviews: 6,741
Age: 1y ago

Stylus Pen for iPad (2018-2026) USB-C Fast Charging Pencil Pixel-Perfect Tilt Sensitivity for Apple iPad 11/10/9/8/7/6/A16 iPad Mini 7/6/5 iPad Air M4/M3/M2 11/13/5/4/3 Pro M5/4 13/12.9/11

Price: £17.14
Rating: 4.6/5
Reviews: 1,153
Age: 1y ago

Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)

Price: £10.26
Rating: 4.4/5
Reviews: 9,652
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

MYSTILUCK34%
metapen27%
Hastraith12%
KEEPRO12%
varkda6%
KingOne5%
Open — no brand owns it (2 brands, 5%)

Ipad Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR8.1%Products10Brands8Top 5 Brands90%OOS Rate6.4%Rating4.5★Reviews10,034Avg BSR#6

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Top Ipad Pen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ipad pen491K/yr -32.0%7.4% conv.
ipad pencil280K/yr -34.7%7.1% conv.
stylus pen for ipad122K/yr -52.7%5.2% conv.
ipad stylus59K/yr -24.2%6.8% conv.
ipad pens for touch screen24K/yr +3.7%5.1% conv.
pen for ipad47K/yr -34.1%6.0% conv.
ipad a16 pen33K/yr -24.4%6.3% conv.
ipad stylus pen35K/yr -38.7%6.4% conv.
i pad pen28K/yr -32.0%5.9% conv.
apple ipad pen31K/yr -37.7%6.5% conv.

What reviews say buyers love and hate about Ipad Pen

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Value For Money24%

“Excellent value”

Quality-Overall13%

“Excellent Product”

Compatibility-Overall12%

“Fully compatible”

Charging9%

“stays charged”

Ease Of Use8%

“comfortable in the hand”

What buyers complain about

78% of reviews

Durability21%

“broke in a week”

Charging15%

“doesnt charge”

Functionality-Overall15%

“Barely works”

Connectivity-Overall6%

“Doesnt connect”

Compatibility-Overall6%

“Was worried that it wouldnt be compatible with my ipad”

Ipad Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

48%

2Functionality-Overall

21%

3Connectivity-Overall

4Charging

5Defective Material/Parts

Common Ipad Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ipad Pen 48/100 on Amazon United Kingdom — Skip it. The niche generates £1.6M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -33.5% over the last 90 days.