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Ipad Pen

Fail

Demand is soft, at -33.5% this quarter, so Ipad Pen is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£1.6M/yr1.3M searches / yr
90-day growth
-33.5%search demand this quarter
Competition
80%top-5 click share · 8 brands · 22 sellers

Flapen Score

Ipad Pen against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Pen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Pen 1.3M times last year and spent an estimated £1.6M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
8.1%
Market size, estimated
£1.6Ma year
Peak month
December3.4× the quietest month
Top search term
ipad pen491K searches a year

02 · Price

A sale here is worth £14.51.

Listings sell for £14.51 on average, from £5.49 to £55.35. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £14.51 that is £87K to £116K a year per listing.

Average price
£14.51under the $15 to $100 sweet spot
Price range
£5.49–£55.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£87K–£116K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #6 within Keyboards, Mice & Input Devices. It carries 10,034 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#6in Keyboards, Mice & Input Devices
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,034per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ipad Pen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£155K£310K£465K£620K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

22

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

5%

  • MYSTILUCK34%
  • metapen27%
  • Hastraith12%
  • KEEPRO12%
  • varkda6%
  • KingOne5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Ipad Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Ipad Pen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ipad pen491K/yr
  • ipad pencil280K/yr
  • stylus pen for ipad122K/yr
  • ipad stylus59K/yr
  • ipad pens for touch screen24K/yr
  • pen for ipad47K/yr
  • ipad a16 pen33K/yr
  • ipad stylus pen35K/yr
  • i pad pen28K/yr
  • apple ipad pen31K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
21%of negative reviews mention “Durability”
1.5%of orders come back
“broke in a week”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ipad Pen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data