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Ipad Mouse

Fail

Demand is soft, at -32.0% this quarter, so Ipad Mouse is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£135K/yr125K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
72%top-5 click share · 12 brands · 73 sellers

Flapen Score

Ipad Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Mouse is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Mouse 125K times last year and spent an estimated £135K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
8.4%
Market size, estimated
£135Ka year
Peak month
September3.9× the quietest month
Top search term
ipad mouse34K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £5.72 to £55.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.87 that is £3K to £6K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£5.72–£55.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Keyboards, Mice & Input Devices. It carries 2,981 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Keyboards, Mice & Input Devices
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,981per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ipad Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

73

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • QYFP35%
  • Logitech25%
  • Ubrand10%
  • GLOBAL TECH9%
  • LEAPEST5%
  • TECKNET3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Ipad Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Ipad Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad mouse34K/yr
  • mouse for ipad27K/yr
  • bluetooth mouse for ipad25K/yr
  • bluetooth mouse for mac15K/yr
  • wireless mouse for ipad9K/yr
  • ipad mouse bluetooth6K/yr
  • bluetooth mouse mac4K/yr
  • bluetooth mouse for macbook3K/yr
  • bluetooth mouse for macbook pro2K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.23

One of them broke after a few uses

Doesnt last

Questionable durability

Functionality-Overall8%−0.08

Does not work properly

then stopped working

not working

Connectivity-Overall8%0.00

Intermittent connection

This rarely if ever disconnects

disconnected at random

Quality-Overall8%+0.12

mouse pad is bad quality

low price = low quality

Poor quality

Touch/Button Controls7%−0.04

Took some getting used to as no visible buttons thats just down to me being silly

I really don't like the sprung noise when operating the buttons

recently the clicking became unreliable

Love

Value For Money12%+0.84

Great deal

Excellent value

Decent price

Connectivity-Overall11%0.00

Easy Connection

easy to connect

instant connection

Quality-Overall11%+0.12

Excellent Product

Really well made

feels good quality and is easy to set up and use

Battery Life8%+0.75

Battery is good

Battery life is fantastic

Battery lasts forever

Ease Of Use8%+0.34

Good and handy

simple to use

Comfortable to hold

Return

1.8% Return rate 13% Fixable by listing

Functionality-Overall18%▇▇▆▇██

Does not work properly

then stopped working

not working

Connectivity-Overall16%█▇█▆▇█

Intermittent connection

This rarely if ever disconnects

disconnected at random

Compatibility-Overall16%▅▆▇█▆▇

then wouldn't pair

Disappointed as the description said it was compatible too Mac Book air

Doesnt work with mac

Size-Overall11%▅▆█▆█▇

it did the dongle was too big

a bit loose

Very small

Touch/Button Controls6%██▆▄▆▇

Took some getting used to as no visible buttons thats just down to me being silly

I really don't like the sprung noise when operating the buttons

recently the clicking became unreliable

FAQ

Common Ipad Mouse questions

Answered from the same tracked data.