How competitive is the Ipad Magic Keyboard 13 Inch niche on Amazon United Kingdom?

7 brands and 75 sellers compete in Ipad Magic Keyboard 13 Inch on Amazon United Kingdom. The top 5 Ipad Magic Keyboard 13 Inch products take 55% of clicks and its top 5 brands hold 93% of demand.

What does it cost to enter the Ipad Magic Keyboard 13 Inch niche?

Ipad Magic Keyboard 13 Inch sells for £128.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £56.48–£253.22. The average incumbent carries 267 reviews — the moat a new listing must climb.

Ipad Magic Keyboard 13 Inch

soft demand (-39.1% this quarter) — Ipad Magic Keyboard 13 Inch doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

This niche Category average

Is Ipad Magic Keyboard 13 Inch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ipad Magic Keyboard 13 Inch is a £25K/yr Amazon United Kingdom market (12K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 31/100.

Ipad Magic Keyboard 13 Inch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.1% over the last 90 days and 1.6% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr500

Search volume / yr-39.1%12K

Conversion rate1.6%

Avg price£128.13

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers7 · 75

Top-5 product click share55%

Open market7%

Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Top Ipad Magic Keyboard 13 Inch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ESR for iPad Air 13 Inch Case Keyboard M4/M3/M2 (2026/2025/2024) & iPad Pro 12.9 inch (6th/5th/4th/3rd) Magic Keyboard Easy-Set Floating Cantilever Stand Precision Trackpad Rebound Series Black

Price: £63.67
Rating: 4.4/5
Reviews: 486
Age: 2y ago

Logitech Combo Touch iPad Pro 13-inch (M4 M5)(2024 2025) Keyboard Case - Detachable backlit keyboard comfortable QWERTY UK English Layout - Graphite

Price: £127.73
Rating: 3.5/5
Reviews: 54
Age: 2y ago

ESR for iPad Air 13 Inch Case Keyboard M4/M3/M2 (2026/2025/2024) Easy-Set Magnetic Stand Portrait/Landscape Mode Removable Case with Multi-Touch Trackpad Rebound 360 Series Black

Price: £83.66
Rating: 4.3/5
Reviews: 369
Age: 2y ago

ESR for iPad Air 13 Inch Case Keyboard M4/M3/M2 (2026/2025/2024) Magnetic Detachable Keyboard Portrait/Landscape Modes Large Click-Anywhere Trackpad Backlit Keys Shift Series Dark Gray

Price: £65.28
Rating: 4.3/5
Reviews: 90
Age: 7mo ago

Logitech COMBO TOUCH - UK QWERTY

Price: £134.78
Rating: 4.2/5
Reviews: 140
Age: 2y ago

Newest

by launch date

ESR for iPad Air 13 Inch Case Keyboard M4/M3/M2 (2026/2025/2024) Magnetic Detachable Keyboard Portrait/Landscape Modes Large Click-Anywhere Trackpad Backlit Keys Shift Series Dark Gray

Price: £65.28
Rating: 4.3/5
Reviews: 90
Age: 7mo ago

Inateck NeoMagic Magnetic Keyboard Case for iPad Air 13 inch M4 2026/M3/M2 iPad Pro 12.9 inch 6/5/4/3 Gen Large Multi-Touch Trackpad LED Power Display 7 Color Backlight with Pencil Holder QWERTY

Price: £63.69
Rating: 4.4/5
Reviews: 62
Age: 8mo ago

Apple Magic Keyboard for iPad Air 13-inch (M4) - British English - Black

Price: £212.04
Rating: 4.4/5
Reviews: 287
Age: 9mo ago

Magic Keyboard Case for iPad Pro 12.9 inch (3rd 4th 5th 6th Gen) & iPad Air 13 inch (M4 2026 M3 2025 M2 2024) Magnetic Keyboard Case with Multi-Touch Trackpad Backlit (Black Pro 12.9/Air 13)

Price: £71.78
Rating: 4.1/5
Reviews: 40
Age: 1y ago

Logitech Flip Folio - UK QWERTY

Price: £108.03
Rating: 3.9/5
Reviews: 40
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

ESR36%
Logitech25%
Apple21%
Seagtigau7%
Inateck5%
Vushola4%
Open — no brand owns it (1 brand, 3%)

Ipad Magic Keyboard 13 Inch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12KCVR1.6%Products15Brands7Top 5 Brands93%OOS Rate10.0%Rating4.2★Reviews267Avg BSR#97

Top Ipad Magic Keyboard 13 Inch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ipad magic keyboard 13 inch5K/yr -34.4%1.5% conv.
logitech ipad air 13 inch keyboard3K/yr +2.1%2.8% conv.
esr ipad air 13 inch case keyboard4K/yr -60.5%1.9% conv.

What reviews say buyers love and hate about Ipad Magic Keyboard 13 Inch

What buyers mention most, as a share of all reviews.

What buyers love

62% of reviews

Quality-Overall20%

“Build quality feels solid”

Value For Money10%

“Good value”

Ease Of Use6%

“makes working on the go an easy experience”

Magnetic Strength/Adsorption5%

“Lovely magnetic attachment”

Assembly/Installation5%

“Pairing the keyboard with the iPad is simple, took me under a minute from unboxing to having it ready to use”

What buyers complain about

50% of reviews

Weight Heavy8%

“WEIGHT IS VERY HEAVY”

Value For Money8%

“It may seem costly”

Magnetic Strength/Adsorption7%

“the magnets are not very strong”

Durability6%

“Faulty under a month”

Charging5%

“The keyboard's battery power depletes more rapidly when backlighting is on. this is true”

Ipad Magic Keyboard 13 Inch return rate & reasons

Why buyers send it back, as a share of all return requests.

7.7%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

14%

2Weight Heavy

14%

3Compatibility-Overall

13%

4Functionality-Overall

11%

5Magnetic Strength/Adsorption

Common Ipad Magic Keyboard 13 Inch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ipad Magic Keyboard 13 Inch 31/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -39.1% over the last 90 days.

Ipad Magic Keyboard 13 Inch buyers on Amazon United Kingdom complain most about Weight Heavy, Value For Money, Magnetic Strength/Adsorption, the themes mined from the niche's reviews. Its return rate is 7.7% — above our launch gate.