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Ipad Magic Keyboard 13 Inch

Fail

Demand is soft, at -39.1% this quarter, so Ipad Magic Keyboard 13 Inch is a Fail.

Flapen Score
31
31 / 100
Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 42
Market size
£25K/yr12K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
55%top-5 click share · 7 brands · 75 sellers

Flapen Score

Ipad Magic Keyboard 13 Inch against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Magic Keyboard 13 Inch is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Magic Keyboard 13 Inch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Magic Keyboard 13 Inch 12K times last year and spent an estimated £25K. The top 5 brands take 93% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
1.6%
Market size, estimated
£25Ka year
Top search term
ipad magic keyboard 13 inch5K searches a year

02 · Price

A sale here is worth £128.13.

Listings sell for £128.13 on average, from £56.48 to £253.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £128.13 that is £0 to £13K a year per listing.

Average price
£128.13above the $15 to $100 sweet spot
Price range
£56.48–£253.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
7.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #97 within Tablet Accessories. It carries 267 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#97in Tablet Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
19 months

Products

Top Ipad Magic Keyboard 13 Inch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

75

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

3%

  • ESR36%
  • Logitech25%
  • Apple21%
  • Seagtigau7%
  • Inateck5%
  • Vushola4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Ipad Magic Keyboard 13 Inch search demand

Weekly searches over the year. Pick a range.

250150Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Ipad Magic Keyboard 13 Inch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ipad magic keyboard 13 inch5K/yr
  • logitech ipad air 13 inch keyboard3K/yr
  • esr ipad air 13 inch case keyboard4K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Magic Keyboard 13 Inch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Weight Heavy”
7.7%of orders come back
“WEIGHT IS VERY HEAVY”
A buyer, on “Weight Heavy”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ipad Magic Keyboard 13 Inch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data