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Ipad Keyboard and Mouse

Fail

Demand is soft, at -31.4% this quarter, so Ipad Keyboard and Mouse is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£48K/yr102K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
72%top-5 click share · 11 brands · 14 sellers

Flapen Score

Ipad Keyboard and Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Keyboard and Mouse is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Keyboard and Mouse 102K times last year and spent an estimated £48K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
3.1%
Market size, estimated
£48Ka year
Top search term
ipad keyboard and mouse43K searches a year

02 · Price

A sale here is worth £15.21.

Listings sell for £15.21 on average, from £10.06 to £23.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.21 that is £2K to £4K a year per listing.

Average price
£15.21inside the $15 to $100 sweet spot
Price range
£10.06–£23.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #154 within Keyboards, Mice & Input Devices. It carries 796 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#154in Keyboards, Mice & Input Devices
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
796per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ipad Keyboard and Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • OMOTON28%
  • SOPPY16%
  • TECURS16%
  • Vobafe12%
  • Fogcays8%
  • Nsyee8%
  • Open — no brand owns it (5 brands, 11%)

Demand

Ipad Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Ipad Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad keyboard and mouse43K/yr
  • tablet keyboard and mouse12K/yr
  • bluetooth keyboard and mouse for ipad10K/yr
  • keyboard and mouse for ipad10K/yr
  • ipad case with keyboard and mouse7K/yr
  • ipad wireless keyboard and mouse4K/yr
  • bluetooth keyboard and mouse for tablet4K/yr
  • ipad mouse and keyboard4K/yr
  • keyboard and mouse set for ipad4K/yr
  • wireless keyboard and mouse for ipad4K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Keyboard and Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall17%+0.71

doesnt connect well

doesnt seem to connect automatically

Very poor connectivity

Quality-Overall15%−0.08

Bad quality

This is low quality

Could of be a little cheaper for the quality

Functionality-Overall11%−0.17

it's just not working

the same issue happens all over again

Rubbish doesnt work

Touch/Button Controls10%−0.12

mouse did not work button got stuck in

Awful - buttons continuously stick or miss - not responsive

You can't really press multiple buttons at the same time

Strength4%−0.03

The keyboard is very flimsy

It feels slightly fragile

it feels slightly fragile

Love

Connectivity-Overall17%+0.71

connects pretty good

it is so easy to connect via Bluetooth

Really easy to connect

Quality-Overall16%−0.08

Rest price to quality ratio is quite satisfying

While the hardware looks nice

Excellent product

Value For Money15%+1.19

Great for the price

Good value for money

Worth every penny

Compatibility-Overall7%+0.74

As described, compatible with mac

Perfect for using with my samsung galaxy tab 8

it pairs quickly every time

Ease Of Use6%+0.46

Easy to use

So far no issues at all with usage

Nice for limited use cases

Return

3.4% Return rate 16% Fixable by listing

Connectivity-Overall25%▆▅▆▆▆█

doesnt connect well

doesnt seem to connect automatically

Very poor connectivity

Functionality-Overall19%▆▇▇█▆▄

it's just not working

the same issue happens all over again

Rubbish doesnt work

Compatibility-Overall15%▆▆█▅▆▅
Size-Overall14%█▇▅█▄█

Small

Keyboard is small

The mouse is also small

Quality-Overall6%▆▆▇▂█▆

Bad quality

This is low quality

Could of be a little cheaper for the quality

FAQ

Common Ipad Keyboard and Mouse questions

Answered from the same tracked data.