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Ipad Keyboard

Maybe

Products sell for $28.88 on average, inside the sweet spot. But demand is soft, at -37.2% this quarter, so Ipad Keyboard is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 42
Market size
£1.1M/yr1.9M searches / yr
90-day growth
-37.2%search demand this quarter
Competition
44%top-5 click share · 23 brands · 96 sellers

Flapen Score

Ipad Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Keyboard is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Keyboard 1.9M times last year and spent an estimated £1.1M. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
1.9%
Market size, estimated
£1.1Ma year
Peak month
September2.4× the quietest month
Top search term
ipad keyboard600K searches a year

02 · Price

A sale here is worth £28.88.

Listings sell for £28.88 on average, from £7.93 to £100.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £28.88 that is £29K to £36K a year per listing.

Average price
£28.88inside the $15 to $100 sweet spot
Price range
£7.93–£100.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£29K–£36K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Tablet Accessories. It carries 764 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Tablet Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ipad Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£54K£109K£163K£218K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

96

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

44%

Top 20: 85%

Open market

34%

  • Inateck24%
  • Vobafe21%
  • drivego7%
  • Logitech5%
  • GKABXY5%
  • zoyu4%

Demand

Ipad Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Ipad Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad keyboard600K/yr
  • ipad case with keyboard281K/yr
  • ipad keyboard case245K/yr
  • ipad a16 case keyboard135K/yr
  • keyboard for ipad117K/yr
  • ipad a16 keyboard67K/yr
  • ipad 10th generation case with keyboard76K/yr
  • bluetooth keyboard for ipad55K/yr
  • ipad a16 keyboard case49K/yr
  • ipad a16 case with keyboard46K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.58

it felt low quality so I returned it and

Poor quality

Bad quality, doesnt fit properly, looks cheap bit was not

Durability12%−0.18

The case is not durable

Didn't last

Failed after just under 3 months

Functionality-Overall7%−0.11

Does not do the job

Didnt work

Didnt work properly

Size-Overall4%+0.32

The keys are slightly smaller than a laptop

Does not fit right

as its a little bit small

Compatibility-Overall4%−0.04

This Keyboard did not work with my keyboard

Its not a good fit to my iPad Air

unable to pair with iPad

Love

Quality-Overall19%+0.58

the overall build quality feels solid for the price

Amazing quality

Really good build quality

Value For Money13%+1.63

Good value for money

Great value

Good value

Connectivity-Overall8%+0.44

No connectivity issues

connects very easily

easy to connect

Ease Of Use6%+0.15

is very comfortable to hold

Easy to use and carry around

very easy to use

Size-Overall5%+0.32

Fits perfectly

True to size

Fits very snuggly

Return

4.6% Return rate 30% Fixable by listing

Size-Overall21%▇█▇█▇▅

The keys are slightly smaller than a laptop

Does not fit right

as its a little bit small

Functionality-Overall15%█▆▆▆▆▆

Does not do the job

Didnt work

Didnt work properly

Compatibility-Overall14%▅▆▆▆█▇

This Keyboard did not work with my keyboard

Its not a good fit to my iPad Air

unable to pair with iPad

Connectivity-Overall7%▆█▅▆██
Quality-Overall6%▆█▆█▄▆

it felt low quality so I returned it and

Poor quality

Bad quality, doesnt fit properly, looks cheap bit was not

FAQ

Common Ipad Keyboard questions

Answered from the same tracked data.