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Ipad Charger and Plug

Fail

Prices span $3.48–$15.25, mostly outside the sweet spot, so Ipad Charger and Plug is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£120K/yr109K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
65%top-5 click share · 13 brands · 24 sellers

Flapen Score

Ipad Charger and Plug against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Charger and Plug is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Charger and Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Charger and Plug 109K times last year and spent an estimated £120K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
11.1%
Market size, estimated
£120Ka year
Peak month
January1.5× the quietest month
Top search term
ipad charger and plug59K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £3.48 to £15.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.94 that is £5K to £7K a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£3.48–£15.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #126 within Tablet Accessories. It carries 3,169 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#126in Tablet Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,169per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Ipad Charger and Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

24

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • UGKENT49%
  • Ailawuu18%
  • LOUPRESS8%
  • KTDRJN8%
  • DiHines3%
  • TORTOISE LOOK2%
  • Open — no brand owns it (7 brands, 11%)

Demand

Ipad Charger and Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ipad Charger and Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad charger and plug59K/yr
  • apple ipad charger plug and cable19K/yr
  • ipad fast charger15K/yr
  • ipad fast charger plug and cable8K/yr
  • fast ipad charger5K/yr
  • fast charger for ipad3K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Charger and Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging34%+0.43

Did not charge

Doesn't charge

Charges extremely slow

Durability27%−0.33

Does Not Last

Breaks easily

Broke within a week

Quality-Overall8%+1.23

Absolutely low quality product

Awful quality

Rubbish quality

Functionality-Overall7%−0.08

Performance is not adequate

Did not work

doesnt work like its been described

Heating4%−0.05

too hot to handle

Overheated quickly too

gets hot

Love

Charging37%+0.43

Charges fast

Great Charger

Fast Charger

Quality-Overall18%+1.23

Fabulous quality

The build quality feels solid

Good sturdy build quality at a great price

Value For Money13%+1.32

fair price

Great Value

Excellent value

Advertised Vs Actual Product12%+1.19

As advertised

Works as promised

Exactly as described

Efficiency4%+0.43

Works ok

Works great

works exactly as it should

Return

0.7% Return rate 16% Fixable by listing

Charging40%██▇███

Did not charge

Doesn't charge

Charges extremely slow

Compatibility-Overall19%▆▇█▇█▇

Seller advised it would work for my phone-it doesnt

Not suitable for I Pad

Not compatible

Size-Overall14%█▇████

Too long for me really

it was such a tight fit

Did not fit

Functionality-Overall9%██▇▇▇█

Performance is not adequate

Did not work

doesnt work like its been described

Connectivity-Overall5%▆▆▆██▆

it will either not connect at all or will connect

Loses connection a lot not the best cable Ive had

Keeps disconnecting

FAQ

Common Ipad Charger and Plug questions

Answered from the same tracked data.