Ipad Case
FailDemand is soft, at -15.2% this quarter, so Ipad Case is a Fail.
- Flapen Score
- 46 / 100Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 4246
- Market size
- £532K/yr1.2M searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 32 sellers
Flapen Score
Ipad Case against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Case is stronger. Inside it, weaker.
Market
The Ipad Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Case 1.2M times last year and spent an estimated £532K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £532K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £532Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- ipad 9th generation case376K searches a year
02 · Price
A sale here is worth £8.24.
Listings sell for £8.24 on average, from £6.38 to £17.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.24 that is £12K to £16K a year per listing.
- Average price
- £8.24under the $15 to $100 sweet spot
- Price range
- £6.38–£17.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Tablet Accessories. It carries 18,713 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #120in Tablet Accessories
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,713per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ipad Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ProCase for iPad 9th/ 8th/ 7th Generation Case 10.2 Inch (2021/2020/2019 Release) 10.2 iPad Case 9th/ 8th/ 7th Gen Cover Slim Smart Cover with Translucent Hard Shell Back -Navy
- Price
- £7.21
- Rating
- 4.5/5
- Reviews
- 177,177
- Age
- 6y ago
JETech Case for iPad 9/8/7 (10.2-Inch 2021/2020/2019 Model 9th/8th/7th Generation) Auto Wake/Sleep (Black)
- Price
- £7.81
- Rating
- 4.5/5
- Reviews
- 157,196
- Age
- 6y ago
ProCase for iPad 9th 8th 7th Generation 10.2 (2021/2020/2019 Release) Soft TPU Back Cover with Pencil Holder Shockproof Smart Slim Case Auto Sleep/Wake- Mgreen
- Price
- £6.38
- Rating
- 4.7/5
- Reviews
- 807
- Age
- 9mo ago
For Apple iPad 10.2 inch 9th/ 8th/ 7th Generation Smart Magnetic Stand Case Leather Cover with Magnetic Closure Anti-Scratch and Lightweight Case (2021/2020/2019) (Rose Gold)
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 767
- Age
- 3y ago
GADGET ARMOUR iPad 9th Generation Case 10.2 Inch 2021 8th Generation 2020 7th Generation 2019 Rotating Smart Cover with Auto Wake and Sleep
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 3,777
- Age
- 6y ago
Trending
90-day click momentum
Case for Apple iPad 9th(2021) / 8th(2020) / 7th(2019) Generation 10.2-Inch Auto Wake/Sleep Model No. A2602_A2603_A2604_A2605_A2270_A2428_A2429_A2430_A2197_A2198_A2200 (Blue)
- Price
- £7.63
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 4y ago
ProCase for iPad 9th 8th 7th Generation 10.2 (2021/2020/2019 Release) Soft TPU Back Cover with Pencil Holder Shockproof Smart Slim Case Auto Sleep/Wake- Mgreen
- Price
- £6.38
- Rating
- 4.7/5
- Reviews
- 807
- Age
- 9mo ago
Smart Case For iPad 10.2-Inch 9th/8th/7th Generation 2021/2020/2019 with Auto Wake/Sleep Magnetic Lightweight Protective tablet cover (Rose Pink)
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 3y ago
For Apple iPad 10.2 inch 9th/ 8th/ 7th Generation Smart Magnetic Stand Case Leather Cover with Magnetic Closure Anti-Scratch and Lightweight Case (2021/2020/2019) (Pink)
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 767
- Age
- 3y ago
For iPad 10.2 (9th/8th/7th Generation 2021/2020/2019) Smart Case Ultra Slim Magnetic Cover with Auto Wake/Sleep for Apple iPad 10.2 (Blue)
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 4,261
- Age
- 6y ago
Newest
by launch dateProCase for iPad 9th 8th 7th Generation 10.2 (2021/2020/2019 Release) Soft TPU Back Cover with Pencil Holder Shockproof Smart Slim Case Auto Sleep/Wake- Mgreen
- Price
- £6.38
- Rating
- 4.7/5
- Reviews
- 807
- Age
- 9mo ago
CACOE Case for iPad 9th/8th/7th Generation with Screen Protector 10.2 inch
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 1y ago
FINTIE Glitter Case for iPad 9th / 8th / 7th Gen (2021/2020/2019) 10.2 Inch
- Price
- £7.75
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 1y ago
FINTIE Kids Case for iPad 9th 8th 7th Generation 2021/2020/2019 10.2 Inch
- Price
- £12.28
- Rating
- 4.6/5
- Reviews
- 2,617
- Age
- 2y ago
Soke Case for iPad 9th/8th/7th Generation 10.2-Inch (2021/2020/2019 Release) with Built-in Screen Protector and Kickstand Rugged Full Body Protective Cover for Apple iPad 10.2 Inch - Black
- Price
- £13.19
- Rating
- 4.5/5
- Reviews
- 2,738
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
28%
- ProCase28%
- FINTIE14%
- JETech10%
- DIGITAL VANGUARD DISCOVERING POSSIBILITIES10%
- Gadget Armour5%
- CACOE5%
Demand
Ipad Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Ipad Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipad 9th generation case376K/yr
- ipad 8th generation case155K/yr
- ipad case 9th generation164K/yr
- ipad 7th generation case112K/yr
- 9th generation ipad case72K/yr
- ipad case 8th generation51K/yr
- ipad 10.2 case41K/yr
- ipad case 7th generation35K/yr
- ipad cover 9th generation29K/yr
- ipad 9th gen case29K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good fit
The fit made this unusable
clearly to big
Poor quality
Cheap and nasty. quality
Cheap quality CRAP
Very flimsy
not very sturdy
Weak material
Breaking
broke off in pieces
Broke within a week
Not worth the price
Be expensive if Id paid a quid for it
very much more expensive
Love
Amazing quality
Great case super quality
Good quality iPad cover
Good for the price
Excellent value for money
Excellent value for money
Fits iPad perfectly
Brilliant fit
Easy to fit
Accurate description
As expected
Does the job
Fabulous colour
colour as seen
colours are really nice
Return
2.4% Return rate 79% Fixable by listing
Not good fit
The fit made this unusable
clearly to big
No Not Compatible
This didnt fit my apple iPad
Does not fit my iPad case is brand new I want to return it
Poor quality
Cheap and nasty. quality
Cheap quality CRAP
rear case is black not as in picture
But unfortunately have to return as daughter wants a different colour
More pink than gold
Very flimsy
not very sturdy
Weak material
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Case questions
Answered from the same tracked data.