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Ipad Air 2 Case

Fail

Shoppers spend only $52K a year here, so Ipad Air 2 Case is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£52K/yr111K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
64%top-5 click share · 17 brands · 27 sellers

Flapen Score

Ipad Air 2 Case against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Air 2 Case is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air 2 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Air 2 Case 111K times last year and spent an estimated £52K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
5.5%
Market size, estimated
£52Ka year
Peak month
December2.4× the quietest month
Top search term
ipad air 2 case96K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £4.90 to £17.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.59 that is £859 to £2K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£4.90–£17.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£859–£2K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #463 within Tablet Accessories. It carries 10,513 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#463in Tablet Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,513per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ipad Air 2 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

21%

  • EasyAcc25%
  • JETech23%
  • ProCase16%
  • World biz6%
  • RLINGX5%
  • TwoStop4%

Demand

Ipad Air 2 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Ipad Air 2 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad air 2 case96K/yr
  • apple ipad air 2 case6K/yr
  • ipad air2 cases and covers5K/yr
  • ipad air 2 cover5K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air 2 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.14

it doesnt fit properly

To small

Its to small for Apple air 2 I pad doesnt fit in case waste of time needs be bit bigger

Strength11%−0.03

So flimsy it breaks

To flimsy broke already so dont buy

Doesnt stand up too well

Compatibility-Overall11%−0.11

Does not fit iPad 9.7 inch

as they did not fit an iPad 5 despite the description claiming it did

Functionality-Overall7%−0.08

Only works in portrait mode

Value For Money7%+0.29

This item was disappointing for the money I paid

Love

Quality-Overall26%+2.63

Great product, exactly as described and needed

Good quality cover

Excellent product

Size-Overall25%−0.14

Fit perfectly

Easy to fit

True to size

Value For Money19%+0.29

GOOD VALUE

Good value for money

Excellent value for money

Advertised Vs Actual Product10%+1.07

As shown fits perfectly

Does the job

As described

Strength6%−0.03

Great sturdy case

Good solid case

Easy and robust

Return

3.5% Return rate 84% Fixable by listing

Size-Overall80%█▇▇▆█▇

it doesnt fit properly

To small

Its to small for Apple air 2 I pad doesnt fit in case waste of time needs be bit bigger

Compatibility-Overall8%▃▅▅█▄▂

Does not fit iPad 9.7 inch

as they did not fit an iPad 5 despite the description claiming it did

Strength2%▁▄▄█▂▅

So flimsy it breaks

To flimsy broke already so dont buy

Doesnt stand up too well

Quality-Overall2%▆█▂▂▂▅
Advertised Vs Actual Product1%▇▅▃█▄▇

FAQ

Common Ipad Air 2 Case questions

Answered from the same tracked data.