How competitive is the Ipad Air 2 niche on Amazon United Kingdom?

17 brands and 65 sellers compete in Ipad Air 2 on Amazon United Kingdom. The top 5 Ipad Air 2 products take 41% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Ipad Air 2?

Ipad Air 2 buyers on Amazon United Kingdom complain most about Charging, Size-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 2.2%.

What does it cost to enter the Ipad Air 2 niche?

Ipad Air 2 sells for £39.55 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.52–£252.41. The average incumbent carries 4,501 reviews — the moat a new listing must climb.

Ipad Air 2

a small market ($36K/yr) — Ipad Air 2 doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Ipad Air 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ipad Air 2 is a £36K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Ipad Air 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.5% over the last 90 days and 1.9% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr1K

Search volume / yr-21.5%46K

Conversion rate1.9%

Avg price£39.55

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 65

Top-5 product click share41%

Open market23%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 40 products

Top Ipad Air 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ProCase for iPad 2012/2011 2nd 3rd 4th Generation Case (Old Model) Smart Cover for iPad 2/iPad 3 /iPad 4 Navy

Price: £7.61
Rating: 4.3/5
Reviews: 20,525
Age: 8y ago

Apple iPad Air 2 32GB Wi-Fi - Space Grey (Renewed)

Price: £67.47
Rating: 4.1/5
Reviews: 506
Age: 7y ago

Apple iPad Air (2nd Generation 9.7-inch 2016) 64GB Wi-Fi Space Grey (Renewed)

Price: £62.04
Rating: 4.0/5
Reviews: 13
Age: 5y ago

flyorigin Case for iPad Oldest Model (2011-2012 Released 10 Years ago) iPad 2 iPad 3 iPad 4 Premium PU Leather Multi-Function Case/Cover for 9.7 inch iPad 2 3 4

Price: £6.86
Rating: 4.5/5
Reviews: 2,588
Age: 3y ago

World Biz Rotating Case for iPad 2/3/4 (Old Model) 9.7 - 360 Rotation Shockproof PU Leather Book Flip Folio Protection Cover With Auto Sleep/Wake (White)

Price: £4.52
Rating: 4.3/5
Reviews: 167
Age: 7y ago

Newest

by launch date

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Blue

Price: £251.90
Rating: 4.5/5
Reviews: 4,679
Age: 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Silver

Price: £252.41
Rating: 4.5/5
Reviews: 4,679
Age: 1y ago

PROTech Smart Case for iPad Air 2 9.7 inch (2nd Generation 2014) A1566 A1567 Magnetic Stand Slim Cover with Automatic Wake/Sleep (Emerald Green)

Price: £7.57
Rating: 4.2/5
Reviews: 42
Age: 3y ago

flyorigin Case for iPad Oldest Model (2011-2012 Released 10 Years ago) iPad 2 iPad 3 iPad 4 Premium PU Leather Multi-Function Case/Cover for 9.7 inch iPad 2 3 4

Price: £6.86
Rating: 4.5/5
Reviews: 2,588
Age: 3y ago

Smart Magnetic Case for iPad 2/3/4 (2011-2013) Auto Wake/Sleep Slim Lightweight Shell Stand Cover - Rose Gold

Price: £8.21
Rating: 4.0/5
Reviews: 47
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

18%

Apple44%
ProCase12%
World biz8%
flyorigin7%
JETech6%
BargainParadise5%
Open — no brand owns it (11 brands, 18%)

Ipad Air 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR1.9%Products40Brands17Top 5 Brands77%OOS Rate10.3%Rating4.3★Reviews4,501Avg BSR#1,059

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Ipad Air 2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ipad air 215K/yr -13.0%1.6% conv.
ipad 2 case10K/yr -25.8%2.6% conv.
ipad 4 case6K/yr -27.0%1.7% conv.
ipad 3 case5K/yr -29.2%3.0% conv.
apple ipad air 25K/yr -24.7%1.2% conv.
ipad 23K/yr -18.5%0.0% conv.
ipad 2nd generation case3K/yr -18.5%2.1% conv.

What reviews say buyers love and hate about Ipad Air 2

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Value For Money28%

“not expensive”

Quality-Overall18%

“An excellent well made product”

Size-Overall8%

“Fits perfect”

Advertised Vs Actual Product7%

“Item arrived as described in details”

Battery Life5%

“Long battery life”

What buyers complain about

68% of reviews

Charging25%

“Wont charge”

Size-Overall9%

“Doesnt Fit”

Functionality-Overall7%

“Did not work”

Touch/Button Controls6%

“rest of the touch screen un-responsive”

Strength5%

“So flimsy it breaks”

Ipad Air 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

41%

2Compatibility-Overall

11%

3Functionality-Overall

4Charging

5Software/Application

Common Ipad Air 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ipad Air 2 44/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 40 tracked products. Search demand moved -21.5% over the last 90 days.