Ipad Air 2
FailShoppers spend an estimated $36K a year here, so Ipad Air 2 is a Fail.
- Flapen Score
- 44 / 100Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 4244
- Market size
- £36K/yr46K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 65 sellers
Flapen Score
Ipad Air 2 against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Air 2 is stronger. Inside it, weaker.
Market
The Ipad Air 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Air 2 46K times last year and spent an estimated £36K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £36Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- ipad air 215K searches a year
02 · Price
A sale here is worth £39.55.
Listings sell for £39.55 on average, from £4.52 to £252.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.55 that is £0 to £4K a year per listing.
- Average price
- £39.55inside the $15 to $100 sweet spot
- Price range
- £4.52–£252.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,059 within Tablet Accessories. It carries 4,501 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 95%
- Out of stock, average day
- 10.3%
- Average rank
- #1,059in Tablet Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,501per listing
- Listings tracked
- 40
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ipad Air 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ProCase for iPad 2012/2011 2nd 3rd 4th Generation Case (Old Model) Smart Cover for iPad 2/iPad 3 /iPad 4 Navy
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 20,525
- Age
- 8y ago

Apple iPad Air 2 32GB Wi-Fi - Space Grey (Renewed)
- Price
- £67.47
- Rating
- 4.1/5
- Reviews
- 506
- Age
- 7y ago

Apple iPad Air (2nd Generation 9.7-inch 2016) 64GB Wi-Fi Space Grey (Renewed)
- Price
- £62.04
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 5y ago

flyorigin Case for iPad Oldest Model (2011-2012 Released 10 Years ago) iPad 2 iPad 3 iPad 4 Premium PU Leather Multi-Function Case/Cover for 9.7 inch iPad 2 3 4
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 3y ago

World Biz Rotating Case for iPad 2/3/4 (Old Model) 9.7 - 360 Rotation Shockproof PU Leather Book Flip Folio Protection Cover With Auto Sleep/Wake (White)
- Price
- £4.52
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 7y ago
Trending
estimated 90-day click momentum
Apple iPad Air (2nd Generation 9.7-inch 2014) 16GB Wi-Fi Silver (Renewed)
- Price
- £45.31
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9y ago

Apple iPad Air (2nd Generation 9.7-inch 2014) 16GB Wi-Fi Gold (Renewed)
- Price
- £62.00
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10y ago

2017 Apple iPad (9.7-inch WiFi 32GB) - Grey (Renewed)
- Price
- £54.15
- Rating
- 4.3/5
- Reviews
- 529
- Age
- 6y ago

Smart Magnetic Case for iPad 2/3/4 (2011-2013) Auto Wake/Sleep Slim Lightweight Shell Stand Cover - Rose Gold
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 3y ago

Apple iPad Air 2 64GB 4G - Space Grey - Unlocked (Renewed)
- Price
- £65.83
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 7y ago
Newest
by launch date
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Blue
- Price
- £251.90
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Silver
- Price
- £252.41
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

PROTech Smart Case for iPad Air 2 9.7 inch (2nd Generation 2014) A1566 A1567 Magnetic Stand Slim Cover with Automatic Wake/Sleep (Emerald Green)
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 3y ago

flyorigin Case for iPad Oldest Model (2011-2012 Released 10 Years ago) iPad 2 iPad 3 iPad 4 Premium PU Leather Multi-Function Case/Cover for 9.7 inch iPad 2 3 4
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 3y ago

Smart Magnetic Case for iPad 2/3/4 (2011-2013) Auto Wake/Sleep Slim Lightweight Shell Stand Cover - Rose Gold
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
65
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 82%
Open market
18%
- Apple44%
- ProCase12%
- World biz8%
- flyorigin7%
- JETech6%
- BargainParadise5%
- Open — no brand owns it (11 brands, 18%)
Demand
Ipad Air 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Ipad Air 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ipad air 215K/yr
- ipad 2 case10K/yr
- ipad 4 case6K/yr
- ipad 3 case5K/yr
- apple ipad air 25K/yr
- ipad 23K/yr
- ipad 2nd generation case3K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Air 2
We read the reviews and the return reasons for every product selling here.
“Wont charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Air 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









