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Ipad Air 2

Fail

Shoppers spend an estimated $36K a year here, so Ipad Air 2 is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£36K/yr46K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
41%top-5 click share · 17 brands · 65 sellers

Flapen Score

Ipad Air 2 against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Air 2 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Air 2 46K times last year and spent an estimated £36K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.9%
Market size, estimated
£36Ka year
Peak month
November1.8× the quietest month
Top search term
ipad air 215K searches a year

02 · Price

A sale here is worth £39.55.

Listings sell for £39.55 on average, from £4.52 to £252.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.55 that is £0 to £4K a year per listing.

Average price
£39.55inside the $15 to $100 sweet spot
Price range
£4.52–£252.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,059 within Tablet Accessories. It carries 4,501 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
10.3%
Average rank
#1,059in Tablet Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,501per listing
Listings tracked
40

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ipad Air 2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

65

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 82%

Open market

18%

  • Apple44%
  • ProCase12%
  • World biz8%
  • flyorigin7%
  • JETech6%
  • BargainParadise5%
  • Open — no brand owns it (11 brands, 18%)

Demand

Ipad Air 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Ipad Air 2 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ipad air 215K/yr
  • ipad 2 case10K/yr
  • ipad 4 case6K/yr
  • ipad 3 case5K/yr
  • apple ipad air 25K/yr
  • ipad 23K/yr
  • ipad 2nd generation case3K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air 2

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
25%of negative reviews mention “Charging”
2.2%of orders come back
“Wont charge”
A buyer, on “Charging”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ipad Air 2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data