Ipad Air 2
FailShoppers spend only $36K a year here, so Ipad Air 2 is a Fail.
- Flapen Score
- 44 / 100Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 4244
- Market size
- £36K/yr46K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 65 sellers
Flapen Score
Ipad Air 2 against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Air 2 is stronger. Inside it, weaker.
Market
The Ipad Air 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Air 2 46K times last year and spent an estimated £36K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £36Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- ipad air 215K searches a year
02 · Price
A sale here is worth £39.55.
Listings sell for £39.55 on average, from £4.52 to £252.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.55 that is £0 to £4K a year per listing.
- Average price
- £39.55inside the $15 to $100 sweet spot
- Price range
- £4.52–£252.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,059 within Tablet Accessories. It carries 4,501 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 95%
- Out of stock, average day
- 10.3%
- Average rank
- #1,059in Tablet Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,501per listing
- Listings tracked
- 40
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ipad Air 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ProCase for iPad 2012/2011 2nd 3rd 4th Generation Case (Old Model) Smart Cover for iPad 2/iPad 3 /iPad 4 Navy
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 20,525
- Age
- 8y ago

Apple iPad Air 2 32GB Wi-Fi - Space Grey (Renewed)
- Price
- £67.47
- Rating
- 4.1/5
- Reviews
- 506
- Age
- 7y ago

Apple iPad Air (2nd Generation 9.7-inch 2016) 64GB Wi-Fi Space Grey (Renewed)
- Price
- £62.04
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 5y ago

flyorigin Case for iPad Oldest Model (2011-2012 Released 10 Years ago) iPad 2 iPad 3 iPad 4 Premium PU Leather Multi-Function Case/Cover for 9.7 inch iPad 2 3 4
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 3y ago

World Biz Rotating Case for iPad 2/3/4 (Old Model) 9.7 - 360 Rotation Shockproof PU Leather Book Flip Folio Protection Cover With Auto Sleep/Wake (White)
- Price
- £4.52
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 7y ago
Trending
90-day click momentum
Apple iPad Air (2nd Generation 9.7-inch 2014) 16GB Wi-Fi Silver (Renewed)
- Price
- £45.31
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9y ago

Apple iPad Air (2nd Generation 9.7-inch 2014) 16GB Wi-Fi Gold (Renewed)
- Price
- £62.00
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10y ago

2017 Apple iPad (9.7-inch WiFi 32GB) - Grey (Renewed)
- Price
- £54.15
- Rating
- 4.3/5
- Reviews
- 529
- Age
- 6y ago

Smart Magnetic Case for iPad 2/3/4 (2011-2013) Auto Wake/Sleep Slim Lightweight Shell Stand Cover - Rose Gold
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 3y ago

Apple iPad Air 2 64GB 4G - Space Grey - Unlocked (Renewed)
- Price
- £65.83
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 7y ago
Newest
by launch date
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Blue
- Price
- £251.90
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life Silver
- Price
- £252.41
- Rating
- 4.5/5
- Reviews
- 4,679
- Age
- 1y ago

PROTech Smart Case for iPad Air 2 9.7 inch (2nd Generation 2014) A1566 A1567 Magnetic Stand Slim Cover with Automatic Wake/Sleep (Emerald Green)
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 3y ago

flyorigin Case for iPad Oldest Model (2011-2012 Released 10 Years ago) iPad 2 iPad 3 iPad 4 Premium PU Leather Multi-Function Case/Cover for 9.7 inch iPad 2 3 4
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 3y ago

Smart Magnetic Case for iPad 2/3/4 (2011-2013) Auto Wake/Sleep Slim Lightweight Shell Stand Cover - Rose Gold
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
65
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
18%
- Apple44%
- ProCase12%
- World biz8%
- flyorigin7%
- JETech6%
- BargainParadise5%
- Open — no brand owns it (11 brands, 18%)
Demand
Ipad Air 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Ipad Air 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipad air 215K/yr
- ipad 2 case10K/yr
- ipad 4 case6K/yr
- ipad 3 case5K/yr
- apple ipad air 25K/yr
- ipad 23K/yr
- ipad 2nd generation case3K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Air 2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wont charge
No charger with this
No charging plug
Doesnt Fit
Loose fit
its too big
Did not work
I CANNOT load anything under a minute
Yes it works but sometimes it automatically turns off.
rest of the touch screen un-responsive
It took me a little while to get use to the new way of using it, ie, it has no home button, volume buttons switched around etc
Not ideal, needs a home button
So flimsy it breaks
Its not powerful
Too flimsy
Love
not expensive
Good value for money
Excellent value
An excellent well made product
Excellent quality
The tablet's quality is excellent
Fits perfect
The case fits perfectly
good fit for my tablet
Item arrived as described in details
Exactly as described
Works as it should
Long battery life
Battery life is good
the battery was very good
Return
2.2% Return rate 49% Fixable by listing
Doesnt Fit
Loose fit
its too big
Does not fit iPad 2
Doesnt fit ipad2
Did not work
I CANNOT load anything under a minute
Yes it works but sometimes it automatically turns off.
Wont charge
No charger with this
No charging plug
sometimes cannot obtain an app without going to settings
Cant download iPad 2 old wont do tic tock or anything like that
Very disappointed that the iPad needed an unknown code to open it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Air 2 questions
Answered from the same tracked data.









