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Ipad Air 2

Fail

Shoppers spend only $36K a year here, so Ipad Air 2 is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£36K/yr46K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
41%top-5 click share · 17 brands · 65 sellers

Flapen Score

Ipad Air 2 against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Air 2 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Air 2 46K times last year and spent an estimated £36K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.9%
Market size, estimated
£36Ka year
Peak month
November1.8× the quietest month
Top search term
ipad air 215K searches a year

02 · Price

A sale here is worth £39.55.

Listings sell for £39.55 on average, from £4.52 to £252.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.55 that is £0 to £4K a year per listing.

Average price
£39.55inside the $15 to $100 sweet spot
Price range
£4.52–£252.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,059 within Tablet Accessories. It carries 4,501 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
10.3%
Average rank
#1,059in Tablet Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,501per listing
Listings tracked
40

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ipad Air 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

65

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

18%

  • Apple44%
  • ProCase12%
  • World biz8%
  • flyorigin7%
  • JETech6%
  • BargainParadise5%
  • Open — no brand owns it (11 brands, 18%)

Demand

Ipad Air 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Ipad Air 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad air 215K/yr
  • ipad 2 case10K/yr
  • ipad 4 case6K/yr
  • ipad 3 case5K/yr
  • apple ipad air 25K/yr
  • ipad 23K/yr
  • ipad 2nd generation case3K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging25%−0.16

Wont charge

No charger with this

No charging plug

Size-Overall9%

Doesnt Fit

Loose fit

its too big

Functionality-Overall7%−0.06

Did not work

I CANNOT load anything under a minute

Yes it works but sometimes it automatically turns off.

Touch/Button Controls6%−0.04

rest of the touch screen un-responsive

It took me a little while to get use to the new way of using it, ie, it has no home button, volume buttons switched around etc

Not ideal, needs a home button

Strength5%−0.03

So flimsy it breaks

Its not powerful

Too flimsy

Love

Value For Money28%+2.29

not expensive

Good value for money

Excellent value

Quality-Overall18%+0.96

An excellent well made product

Excellent quality

The tablet's quality is excellent

Size-Overall8%

Fits perfect

The case fits perfectly

good fit for my tablet

Advertised Vs Actual Product7%+0.40

Item arrived as described in details

Exactly as described

Works as it should

Battery Life5%+0.18

Long battery life

Battery life is good

the battery was very good

Return

2.2% Return rate 49% Fixable by listing

Size-Overall41%▇▆▇███

Doesnt Fit

Loose fit

its too big

Compatibility-Overall11%▄█▅▄▃▃

Does not fit iPad 2

Doesnt fit ipad2

Functionality-Overall8%█▇▆▆█▅

Did not work

I CANNOT load anything under a minute

Yes it works but sometimes it automatically turns off.

Charging6%█▅▅▅▄▆

Wont charge

No charger with this

No charging plug

Software/Application6%▂▄▄▄▃█

sometimes cannot obtain an app without going to settings

Cant download iPad 2 old wont do tic tock or anything like that

Very disappointed that the iPad needed an unknown code to open it

FAQ

Common Ipad Air 2 questions

Answered from the same tracked data.