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Ipad Air 13 Inch Screen Protector

Fail

Prices span $5.79–$15.86, mostly outside the sweet spot, so Ipad Air 13 Inch Screen Protector is a Fail.

Flapen Score
39
39 / 100
Ranks 651 of 1,028 Computers & Accessories niches · −3 vs the category median of 42
Market size
£151K/yr74K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
85%top-5 click share · 8 brands · 11 sellers

Flapen Score

Ipad Air 13 Inch Screen Protector against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Air 13 Inch Screen Protector is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air 13 Inch Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Air 13 Inch Screen Protector 74K times last year and spent an estimated £151K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
20.5%
Market size, estimated
£151Ka year
Peak month
September2.5× the quietest month
Top search term
ipad air 13 inch screen protector48K searches a year

02 · Price

A sale here is worth £9.93.

Listings sell for £9.93 on average, from £5.79 to £15.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.93 that is £7K to £10K a year per listing.

Average price
£9.93under the $15 to $100 sweet spot
Price range
£5.79–£15.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #47 within Tablet Accessories. It carries 21,447 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#47in Tablet Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,447per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ipad Air 13 Inch Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£61K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

7%

  • SPARIN33%
  • JETech33%
  • ESR11%
  • TECHGEAR5%
  • PAPERFEEL5%
  • Gerutek5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ipad Air 13 Inch Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ipad Air 13 Inch Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad air 13 inch screen protector48K/yr
  • ipad 13 inch screen protector9K/yr
  • screen protector ipad air 13 inch4K/yr
  • ipad air screen protector 13 inch4K/yr
  • ipad air 13 screen protector4K/yr
  • ipad air 13 inch screen protector 20254K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air 13 Inch Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.02

Not worth the price

Waste of money

Durability15%−0.11

Broke putting it on

Will crack easily under normal use

it cracked immediately

Quality-Overall11%+1.12

Poor quality

Rubbish

The protesters with not good quality

Advertised Vs Actual Product6%+0.38

Did not work as described, awful product

Order not as advertised

Not very good advertised as 2 screen protectors

Thickness6%−0.04

Taken mine off - too thick

Love

Quality-Overall21%+1.12

Easy to put on a good quality product

It is good quality glass

Fantastic quality

Size-Overall16%+0.86

Perfect fit easy to put on looks good

Great fit

Easy to fit

Value For Money14%−0.02

Good for price

Value for money

Good value for money

Ease Of Use13%+1.09

Easy to use

Really easy to fit if you follow instructions

Easy to apply and to use

Drop/Impact Protection11%+0.72

Perfect Screen Protector

they really do protect your screens

Overall, a practical option for helping protect the screen from everyday marks and scratches

Return

1.2% Return rate 62% Fixable by listing

Size-Overall55%█▅█▆▆█
Compatibility-Overall9%▁▃▃▅█▄
Defective Material/Parts7%▆▁█▆▄▅
Adhesion/Stickiness7%▂█▂▂▁▂
Quality-Overall4%▁█▁▁▂▄

Poor quality

Rubbish

The protesters with not good quality

FAQ

Common Ipad Air 13 Inch Screen Protector questions

Answered from the same tracked data.