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Ipad Accessories

Fail

Demand is soft, at -25.6% this quarter, so Ipad Accessories is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£74K/yr155K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
52%top-5 click share · 16 brands · 26 sellers

Flapen Score

Ipad Accessories against its category

The dotted line is the Computers & Accessories average. Past it, Ipad Accessories is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad Accessories 155K times last year and spent an estimated £74K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
3.2%
Market size, estimated
£74Ka year
Peak month
February2.4× the quietest month
Top search term
gooseneck tablet holder20K searches a year

02 · Price

A sale here is worth £14.73.

Listings sell for £14.73 on average, from £7.41 to £27.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.73 that is £1K to £4K a year per listing.

Average price
£14.73under the $15 to $100 sweet spot
Price range
£7.41–£27.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #259 within Tablet Accessories. It carries 4,248 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#259in Tablet Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,248per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ipad Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

28%

  • TRYONE26%
  • Lamicall12%
  • SAMHOUSING12%
  • urmust9%
  • OMOTON7%
  • HANGTIAN6%

Demand

Ipad Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Ipad Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gooseneck tablet holder20K/yr
  • ipad mount15K/yr
  • tablet mount16K/yr
  • ipad bed holder16K/yr
  • tablet arm13K/yr
  • ipad arm9K/yr
  • ipad desk mount8K/yr
  • tablet holder clamp8K/yr
  • ipad clamp6K/yr
  • tablet bed holder7K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.32

Not durable

Breaks easily

Doesnt last

Flexibility11%−0.12

I can't stretch out

Not flexible

isnt quite as flexible as I had imagined

Strength8%+1.55

Flimsy

not quite strong enough for me

everytime i moved it wobbled like crazy

Quality-Overall6%+0.92

it felt incredibly cheap

Cost reflects the quality - wouldnt recommend

Poor quality

Adjustability/Rotatability/Reclining5%−0.01

Bit stiff to adjust

Adjustablity is very poor

Hard to adjust

Love

Strength22%+1.55

Sturdy stand

Fairly sturdy

Good sturdy holder

Quality-Overall16%+0.92

Excellent well made product

Good Quality

Very good build quality

Ease Of Use7%+0.11

Easy to use

It holds the tablet with ease

very handy to have

Value For Money7%+0.35

Great value for money

Good value

Good Value for Money

Adjustability/Rotatability/Reclining5%−0.01

Love the adjustability

is easy to adjust

Well made and very adjustable

Return

3.1% Return rate 41% Fixable by listing

Size-Overall33%▇▇▆█▇▇

not fit for purpose

Too short

too short

Compatibility-Overall8%█▇▄█▆▇
Functionality-Overall7%▆▅▆█▆▇
Strength7%▄▅█▅▆▅

Flimsy

not quite strong enough for me

everytime i moved it wobbled like crazy

Flexibility6%▅▆▆█▇▇

I can't stretch out

Not flexible

isnt quite as flexible as I had imagined

FAQ

Common Ipad Accessories questions

Answered from the same tracked data.