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Ipad 6th Generation Case

Fail

Demand is soft, at -22.0% this quarter, so Ipad 6th Generation Case is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£260K/yr519K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
59%top-5 click share · 19 brands · 31 sellers

Flapen Score

Ipad 6th Generation Case against its category

The dotted line is the Computers & Accessories average. Past it, Ipad 6th Generation Case is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad 6th Generation Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipad 6th Generation Case 519K times last year and spent an estimated £260K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
5.9%
Market size, estimated
£260Ka year
Peak month
December2.3× the quietest month
Top search term
ipad 6th generation case132K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £5.25 to £17.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.51 that is £6K to £9K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£5.25–£17.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #352 within Tablet Accessories. It carries 16,081 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#352in Tablet Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,081per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ipad 6th Generation Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

31

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 91%

Open market

23%

  • EasyAcc31%
  • ProCase21%
  • JETech15%
  • INFILAND4%
  • TwoStop3%
  • Xsltkby3%

Demand

Ipad 6th Generation Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Ipad 6th Generation Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad 6th generation case132K/yr
  • ipad air 2 case96K/yr
  • ipad 5th generation case85K/yr
  • ipad case 6th generation38K/yr
  • ipad case 5th generation case17K/yr
  • 6th generation ipad case18K/yr
  • ipad cover 6th generation case14K/yr
  • ipad 9.7 inch case16K/yr
  • 5th generation ipad case13K/yr
  • ipad 6 case11K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad 6th Generation Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.08

To small

It doesnt fit

Either the case is too big

Strength8%−0.05

So flimsy it breaks

Flimsy

Its a little flimsy and unclear

Durability7%−0.05

wore out

it kept falling out

this one is coming apart after 7 months

Advertised Vs Actual Product5%+0.71

Not as described

Also according to product description it has a strong magnet which is opposite of what I received

Quality-Overall5%+1.85

Terrible quality

Absolute disgrace to manufacture crap quality

Love

Quality-Overall21%+1.85

Excellent product

The case is good quality

Good quality cover

Value For Money20%+1.16

Excellent value

Good value for money

GOOD VALUE

Size-Overall19%−0.08

Fit perfectly

True to size

Easy to fit

Advertised Vs Actual Product10%+0.71

Does the job

As described

As shown fits perfectly

Strength5%−0.05

Good solid case

Sturdy

Sturdy case

Return

3.8% Return rate 86% Fixable by listing

Size-Overall80%█████▇

To small

It doesnt fit

Either the case is too big

Compatibility-Overall7%▅▇█▆▇▆

as they did not fit an iPad 5 despite the description claiming it did

Quality-Overall2%██▄▆▂▇

Terrible quality

Absolute disgrace to manufacture crap quality

Advertised Vs Actual Product2%▆▇▃█▇▅

Not as described

Also according to product description it has a strong magnet which is opposite of what I received

Strength2%▅▅▃▃▅█

So flimsy it breaks

Flimsy

Its a little flimsy and unclear

FAQ

Common Ipad 6th Generation Case questions

Answered from the same tracked data.