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Internet Dongle Pay As You Go

Fail

Shoppers spend an estimated $39K a year here, so Internet Dongle Pay As You Go is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£39K/yr120K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
55%top-5 click share · 16 brands · 45 sellers

Flapen Score

Internet Dongle Pay As You Go against its category

The dotted line is the Computers & Accessories average. Past it, Internet Dongle Pay As You Go is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Internet Dongle Pay As You Go market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Internet Dongle Pay As You Go 120K times last year and spent an estimated £39K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
1.3%
Market size, estimated
£39Ka year
Peak month
August1.6× the quietest month
Top search term
dongle pay as you go15K searches a year

02 · Price

A sale here is worth £24.29.

Listings sell for £24.29 on average, from £7.85 to £75.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.29 that is £0 to £2K a year per listing.

Average price
£24.29inside the $15 to $100 sweet spot
Price range
£7.85–£75.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #43 within Networking Devices. It carries 3,834 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
18.4%
Average rank
#43in Networking Devices
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,834per listing
Listings tracked
26

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Internet Dongle Pay As You Go products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

45

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 92%

Open market

15%

  • TP-Link45%
  • ZTE14%
  • Bathgate10%
  • Amztour9%
  • HOSAYA4%
  • MERCUSYS3%
  • Open — no brand owns it (10 brands, 15%)

Demand

Internet Dongle Pay As You Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Internet Dongle Pay As You Go search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dongle pay as you go15K/yr
  • broadband dongle9K/yr
  • pay as you go wifi9K/yr
  • internet dongle pay as you go10K/yr
  • 4g dongle9K/yr
  • wifi dongle sim card7K/yr
  • mobile internet dongle6K/yr
  • sim wifi dongle5K/yr
  • data dongle5K/yr
  • mifi dongle4K/yr

Reviews and returns

What reviews say buyers love and hate about Internet Dongle Pay As You Go

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Connectivity-Overall”
22%of negative reviews mention “Connectivity-Overall”
4.9%of orders come back
“Connection issues”
A buyer, on “Connectivity-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Internet Dongle Pay As You Go questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data