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Internet Dongle Pay As You Go

Fail

Shoppers spend only $39K a year here, so Internet Dongle Pay As You Go is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£39K/yr120K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
55%top-5 click share · 16 brands · 45 sellers

Flapen Score

Internet Dongle Pay As You Go against its category

The dotted line is the Computers & Accessories average. Past it, Internet Dongle Pay As You Go is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Internet Dongle Pay As You Go market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Internet Dongle Pay As You Go 120K times last year and spent an estimated £39K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
1.3%
Market size, estimated
£39Ka year
Peak month
August1.6× the quietest month
Top search term
dongle pay as you go15K searches a year

02 · Price

A sale here is worth £24.29.

Listings sell for £24.29 on average, from £7.85 to £75.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.29 that is £0 to £2K a year per listing.

Average price
£24.29inside the $15 to $100 sweet spot
Price range
£7.85–£75.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #43 within Networking Devices. It carries 3,834 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
18.4%
Average rank
#43in Networking Devices
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,834per listing
Listings tracked
26

04 · Newcomers

Amazon counts 5 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Internet Dongle Pay As You Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

45

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

15%

  • TP-Link45%
  • ZTE14%
  • Bathgate10%
  • Amztour9%
  • HOSAYA4%
  • MERCUSYS3%
  • Open — no brand owns it (10 brands, 15%)

Demand

Internet Dongle Pay As You Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Internet Dongle Pay As You Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dongle pay as you go15K/yr
  • broadband dongle9K/yr
  • pay as you go wifi9K/yr
  • internet dongle pay as you go10K/yr
  • 4g dongle9K/yr
  • wifi dongle sim card7K/yr
  • mobile internet dongle6K/yr
  • sim wifi dongle5K/yr
  • data dongle5K/yr
  • mifi dongle4K/yr

Reviews and returns

What reviews say buyers love and hate about Internet Dongle Pay As You Go

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall22%−0.04

Connection issues

Terribly unreliable connection,

Couldn't make it connect

Functionality-Overall11%−0.21

Didnt work

The sheer inconsistency of its ability to work

Slow slow slow

Charging7%−0.11

Not charging

after about four months it stopped charging

Then the battery wouldn't charge

Quality-Overall6%+1.08

Poor device

Go for a better quality hotspot device

which felt low quality

Signal Strength5%+0.37

Probably cant find signal

Not very good signal

struggled with signals, very frustrating

Love

Connectivity-Overall18%−0.04

smooth connectivity

No issues with connectivity

Easy connection

Quality-Overall11%+1.08

Good quality

Build quality feels solid

Very good quality used it in my caravan it was a life saver

Value For Money10%+0.22

Good value for money

not expensive

Excellent value

Assembly/Installation9%+0.74

simple to configure

Easy to install

Easy setup

Signal Strength8%+0.37

the signal being sent by this is quite good

signal strength very good

pickup signal very good

Return

4.9% Return rate 2% Fixable by listing

Connectivity-Overall31%▇█▇█▇▇

Connection issues

Terribly unreliable connection,

Couldn't make it connect

Functionality-Overall24%█▆█▇▇▇

Didnt work

The sheer inconsistency of its ability to work

Slow slow slow

Signal Strength8%▇█▅▇▇▇

Probably cant find signal

Not very good signal

struggled with signals, very frustrating

Compatibility-Overall7%█▅█▆▇▆
Defective Material/Parts4%▄▇▅▆█▇

FAQ

Common Internet Dongle Pay As You Go questions

Answered from the same tracked data.