Internet Dongle Pay As You Go
FailShoppers spend only $39K a year here, so Internet Dongle Pay As You Go is a Fail.
- Flapen Score
- 41 / 100Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 4241
- Market size
- £39K/yr120K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 45 sellers
Flapen Score
Internet Dongle Pay As You Go against its category
The dotted line is the Computers & Accessories average. Past it, Internet Dongle Pay As You Go is stronger. Inside it, weaker.
Market
The Internet Dongle Pay As You Go market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Internet Dongle Pay As You Go 120K times last year and spent an estimated £39K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £39Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- dongle pay as you go15K searches a year
02 · Price
A sale here is worth £24.29.
Listings sell for £24.29 on average, from £7.85 to £75.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.29 that is £0 to £2K a year per listing.
- Average price
- £24.29inside the $15 to $100 sweet spot
- Price range
- £7.85–£75.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #43 within Networking Devices. It carries 3,834 reviews at 3.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 96%
- Out of stock, average day
- 18.4%
- Average rank
- #43in Networking Devices
- Average rating
- 3.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,834per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 5 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Internet Dongle Pay As You Go products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago

TP-Link M7000 4G MiFi Portable Travel WiFi Device 4g Router With Sim Slot Low Cost Unlocked LTE Cat4 Mobile Hotspot Dongle Caravan Wi-Fi High Global Compatibility Easy App Management
- Price
- £27.41
- Rating
- 4.0/5
- Reviews
- 4,242
- Age
- 6y ago

Portable WiFi Travel Router with SIM Card Slot Plug & Play Pocket 4G Mobile Router Hotspot High Global Compatibility Mobile WiFi Hotspot Dongle Connects Up to 10 Devices MINI Hotspot Modem
- Price
- £16.65
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 6mo ago

4G USB Dongle Modem Portable WiFi with SIM Card Slot Travel Wireless Router Pay as You Go USB Plug Modem Hotspot Pocket Router 150Mbps High Speed Mobile Internet Adapter for Phones Laptops Car Outdoor
- Price
- £8.69
- Rating
- 3.2/5
- Reviews
- 14
- Age
- 7mo ago

ZTE U10S Pro Blue 4G MiFi Router Portable WiFi with SIM Slot Connect 32 Devices Plug and Play Mobile WiFi 3000mAh 10hr Battery Life Travel Hotspot Compact Design Roams on all Networks
- Price
- £29.05
- Rating
- 4.3/5
- Reviews
- 390
- Age
- 1y ago
Trending
90-day click momentum
4G LTE Mobile WiFi Router Portable WiFi Travel Router MiFi Device with SIM Card Slot 3000mAh 150Mbps Pocket WiFi Hotspot for Travel Connect Up to 10 Devices High Compatibility
- Price
- £16.42
- Rating
- 3.2/5
- Reviews
- 33
- Age
- 2w ago

4G/5G LTE WiFi Router Portable Wifi Travel Router with SIM Card Slot Mobile WiFi 150Mbps Speed UsersMobile WiFi Router Dongle Connects Up to 10 Devices High Compatibility
- Price
- £24.99
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 3mo ago

Portable 4G/5G LTE Mobile WiFi Travel Router with SIM Card Slot 150Mbps Pocket WiFi Hotspot Plug & Play WiFi Router Dongle High Compatibility Connect Up to 10 Devices MINI Hotspot Modem
- Price
- £17.09
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6d ago

ZTE MF79N 4G LTE USB WiFi Modem Unlocked Mobile Broadband Dongle & WiFi Hotspot Connect Up to 10 Devices External Antenna Ports Plug & Play 2-Year Warranty
- Price
- £27.24
- Rating
- 4.1/5
- Reviews
- 1,079
- Age
- 5y ago

Portable WiFi Travel Router with SIM Card Slot Plug & Play Pocket 4G Mobile Router Hotspot High Global Compatibility Mobile WiFi Hotspot Dongle Connects Up to 10 Devices MINI Hotspot Modem
- Price
- £16.65
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 6mo ago
Newest
by launch date
Portable 4G/5G LTE Mobile WiFi Travel Router with SIM Card Slot 150Mbps Pocket WiFi Hotspot Plug & Play WiFi Router Dongle High Compatibility Connect Up to 10 Devices MINI Hotspot Modem
- Price
- £17.09
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6d ago

TP-Link M7350 4G Cat4 LTE Portable WiFi Mobile MiFi Hotspot Connection with up to 10 Devices Up to 8 Hours of Battery Compatible with Most of the Network Rechargeable Easy App Management
- Price
- £46.63
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 1w ago

4G LTE Mobile WiFi Router Portable WiFi Travel Router MiFi Device with SIM Card Slot 3000mAh 150Mbps Pocket WiFi Hotspot for Travel Connect Up to 10 Devices High Compatibility
- Price
- £16.42
- Rating
- 3.2/5
- Reviews
- 33
- Age
- 2w ago

4G/5G LTE WiFi Router Portable Wifi Travel Router with SIM Card Slot Mobile WiFi 150Mbps Speed UsersMobile WiFi Router Dongle Connects Up to 10 Devices High Compatibility
- Price
- £24.99
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 3mo ago

Portable WiFi Travel Router with SIM Card Slot Plug & Play Pocket 4G Mobile Router Hotspot High Global Compatibility Mobile WiFi Hotspot Dongle Connects Up to 10 Devices MINI Hotspot Modem
- Price
- £16.65
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
45
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
15%
- TP-Link45%
- ZTE14%
- Bathgate10%
- Amztour9%
- HOSAYA4%
- MERCUSYS3%
- Open — no brand owns it (10 brands, 15%)
Demand
Internet Dongle Pay As You Go search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Internet Dongle Pay As You Go search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dongle pay as you go15K/yr
- broadband dongle9K/yr
- pay as you go wifi9K/yr
- internet dongle pay as you go10K/yr
- 4g dongle9K/yr
- wifi dongle sim card7K/yr
- mobile internet dongle6K/yr
- sim wifi dongle5K/yr
- data dongle5K/yr
- mifi dongle4K/yr
Reviews and returns
What reviews say buyers love and hate about Internet Dongle Pay As You Go
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Connection issues
Terribly unreliable connection,
Couldn't make it connect
Didnt work
The sheer inconsistency of its ability to work
Slow slow slow
Not charging
after about four months it stopped charging
Then the battery wouldn't charge
Poor device
Go for a better quality hotspot device
which felt low quality
Probably cant find signal
Not very good signal
struggled with signals, very frustrating
Love
smooth connectivity
No issues with connectivity
Easy connection
Good quality
Build quality feels solid
Very good quality used it in my caravan it was a life saver
Good value for money
not expensive
Excellent value
simple to configure
Easy to install
Easy setup
the signal being sent by this is quite good
signal strength very good
pickup signal very good
Return
4.9% Return rate 2% Fixable by listing
Connection issues
Terribly unreliable connection,
Couldn't make it connect
Didnt work
The sheer inconsistency of its ability to work
Slow slow slow
Probably cant find signal
Not very good signal
struggled with signals, very frustrating
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Internet Dongle Pay As You Go questions
Answered from the same tracked data.









