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Internet Cable

Fail

Prices span $2.19–$10.38, mostly outside the sweet spot, so Internet Cable is a Fail.

Flapen Score
26
26 / 100
Ranks 975 of 1,028 Computers & Accessories niches · −16 vs the category median of 42
Market size
£19K/yr114K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
80%top-5 click share · 9 brands · 14 sellers

Flapen Score

Internet Cable against its category

The dotted line is the Computers & Accessories average. Past it, Internet Cable is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Internet Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Internet Cable 114K times last year and spent an estimated £19K. The top 5 brands take 87% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
3.0%
Market size, estimated
£19Ka year
Peak month
November1.5× the quietest month
Top search term
internet cable100K searches a year

02 · Price

A sale here is worth £5.59.

Listings sell for £5.59 on average, from £2.19 to £10.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £5.59 that is £1K to £3K a year per listing.

Average price
£5.59under the $15 to $100 sweet spot
Price range
£2.19–£10.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #7 within Cables & Accessories. It carries 13,665 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.2%
Average rank
#7in Cables & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,665per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Internet Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • DDMALL35%
  • UGREEN21%
  • Nixsto15%
  • Digoloan9%
  • ARISKEEN8%
  • JARNHNG4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Internet Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Internet Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • internet cable100K/yr
  • wifi cable12K/yr
  • internet wire2K/yr

Reviews and returns

What reviews say buyers love and hate about Internet Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product13%+0.60

the item didnt work as advertised

should not be advertised as such

Poor, falsely advertised

Durability12%−0.09

Broke within 3 months

It stopped working after only 30 mins of use

Not durable

Thickness9%−0.01

Quite thin

It is not - it's too thick

Very slim

Connectivity-Overall9%+0.21

I had a cheap cable that kept on losing connection

small movements of the laptop or cable were enough to cause temporary loss of connection

Cable Issue

Quality-Overall8%+2.30

Slight quality issue

Poor quality

Rubbish

Love

Quality-Overall29%+2.30

Good quality and seems to be sturdy and easy to install

Good Quality

This is a good quality cable

Advertised Vs Actual Product20%+0.60

As advertised

Exactly as described

work exactly as promised

Value For Money14%+0.88

Worth every penny

Good value

Great value

Connectivity-Overall11%+0.21

Good connection

Easy to connect

Connection has been stable

Data Transfer Speed4%−0.02

Fantastic now in conjuction with U GREEN ethernet adaptor i have doubled my speed

Super fast, discreet and perfect for your ethernet needs

Good speeds and well made

Return

1.5% Return rate 30% Fixable by listing

Size-Overall24%█▇▆▇▇█
Connectivity-Overall16%▇▆████

I had a cheap cable that kept on losing connection

small movements of the laptop or cable were enough to cause temporary loss of connection

Cable Issue

Functionality-Overall14%▇▇█▅▆▇

Didn't work

Doesn't work

Compatibility-Overall13%█▇▆██▆

Cat 5 mislabled

Don't fit in internet wall router

Length13%▄█▆▆▅▅

I feel it's not 10 meters long

FAQ

Common Internet Cable questions

Answered from the same tracked data.