Skip to content
26

internet cable

Skip it

Prices mostly outside the sweet spot ($2.19–$10.38) — this niche doesn't clear our bar today.

Market size 5Growth 23Conversion 38Competition 17Returns 85Price range 0Avg price 16Brand share 30Review moat 20Quality gap 24

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Review moat

Bad13,664.91

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Avg price

Bad£5.59

avg listing price — sweet spot $15–$100

Market size

Bad£19K

£19K/yr · 114K searches

Price range

Bad£2.19–£10.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, internet cable is a £19K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 26/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

internet cable market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
£28K–£34K
units × avg price
Conversion rate
3.0%
Avg BSR
#7
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
16.2%
Avg brand age
55 months
Avg seller age
195 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • DDMALL35%
  • UGREEN21%
  • Nixsto15%
  • Digoloan9%
  • ARISKEEN8%
  • JARNHNG4%
  • Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -3.9% search growth over the last 90 days.
3K2KPrime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top internet cable search terms

  • internet cable100K/yr
  • wifi cable12K/yr
  • internet wire2K/yr
All search terms

Top internet cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£4K30%£6K40%£8K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about internet cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good quality and seems to be sturdy and easy to install”

Advertised Vs Actual Product20%

“As advertised”

Value For Money14%

“Worth every penny”

Connectivity-Overall11%

“Good connection”

Data Transfer Speed4%

“Fantastic now in conjuction with U GREEN ethernet adaptor i have doubled my speed”

Durability3%

“Flexible and durable”

Size-Overall2%

“Good fit”

Compatibility-Overall2%

“Very compatible with a WiFi router into any device that has a wired connection”

Efficiency2%

“works great”

Ease Of Use2%

“easy to use”

What buyers complain about

Advertised Vs Actual Product13%

“the item didnt work as advertised”

Durability12%

“Broke within 3 months”

Thickness9%

“Quite thin”

Connectivity-Overall9%

“I had a cheap cable that kept on losing connection”

Quality-Overall8%

“Slight quality issue”

Signal Strength6%

“Poor speed from router”

Compatibility-Overall6%

“Cat 5 mislabled”

Data Transfer Speed4%

“Speed limited to below 100mbps”

Functionality-Overall4%

“Didn't work”

Length3%

“I feel it's not 10 meters long”

Top return reasons

Size-Overall24%
Connectivity-Overall16%
Functionality-Overall14%
Compatibility-Overall13%
Length13%
Quality-Overall3%
Defective Material/Parts2%
Advertised Vs Actual Product2%
Thin1%
Color1%

Common questions

Is internet cable profitable to sell on Amazon United Kingdom?
The niche generates £19K/yr across 11 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (26/100).
How competitive is the internet cable niche?
9 brands and 14 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in internet cable?
Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Thickness. The return rate is 1.5%.
When does demand for internet cable peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the internet cable niche?
Listings span £2.19–£10.38; the average listing price is £5.59 (sweet spot $15–$100). The average incumbent carries 13,665 reviews — the moat a new listing must climb.