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Intel Nuc

Fail

Prices span $72.03–$2220.00, mostly outside the sweet spot, so Intel Nuc is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£95K/yr112K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
44%top-5 click share · 10 brands · 57 sellers

Flapen Score

Intel Nuc against its category

The dotted line is the Computers & Accessories average. Past it, Intel Nuc is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intel Nuc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Intel Nuc 112K times last year and spent an estimated £95K. The top 5 brands take 91% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
0.3%
Market size, estimated
£95Ka year
Peak month
October1.7× the quietest month
Top search term
nuc37K searches a year

02 · Price

A sale here is worth £328.39.

Listings sell for £328.39 on average, from £72.03 to £2220.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £328.39 that is £0 to £33K a year per listing.

Average price
£328.39above the $15 to $100 sweet spot
Price range
£72.03–£2220.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£33K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #446 within Barebone PCs. It carries 135 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
81%
Out of stock, average day
31.7%
Average rank
#446in Barebone PCs
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
135per listing
Listings tracked
31

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Intel Nuc products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

10 rising

Sellers

57

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 89%

Open market

5%

  • ASUS62%
  • GMKtec11%
  • BOSGAME6%
  • WEELIAO6%
  • geeknuc6%
  • Blackview4%
  • Open — no brand owns it (4 brands, 5%)

Demand

Intel Nuc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Intel Nuc search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nuc37K/yr
  • intel nuc34K/yr
  • nuc pc14K/yr
  • asus nuc15K/yr
  • asus mini pc8K/yr
  • nuc mini pc3K/yr

Reviews and returns

What reviews say buyers love and hate about Intel Nuc

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Instructions/User Manual/Troubleshooting”
4.6%of orders come back
“Also, the manual is very basic in several languages and very small font size”
A buyer, on “Instructions/User Manual/Troubleshooting”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Intel Nuc questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data