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Huawei Tablet

Fail

Buyers convert on only 1.1% of searches, so Huawei Tablet is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£85K/yr61K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
35%top-5 click share · 16 brands · 187 sellers

Flapen Score

Huawei Tablet against its category

The dotted line is the Computers & Accessories average. Past it, Huawei Tablet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Huawei Tablet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Huawei Tablet 61K times last year and spent an estimated £85K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
1.1%
Market size, estimated
£85Ka year
Peak month
November2.5× the quietest month
Top search term
tcl tablet18K searches a year

02 · Price

A sale here is worth £131.65.

Listings sell for £131.65 on average, from £30.82 to £558.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £131.65 that is £0 to £13K a year per listing.

Average price
£131.65above the $15 to $100 sweet spot
Price range
£30.82–£558.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #292 within Tablets. It carries 252 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
15.2%
Average rank
#292in Tablets
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
57

04 · Newcomers

Amazon counts 21 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
21Amazon's first-year sales bar
Average brand age
20 months

Products

Top Huawei Tablet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

187

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

35%

Top 20: 71%

Open market

11%

  • TCL47%
  • Samsung24%
  • HUAWEI7%
  • VASOUN6%
  • MUISOO3%
  • TABWEE2%
  • Open — no brand owns it (10 brands, 11%)

Demand

Huawei Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Huawei Tablet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tcl tablet18K/yr
  • tablet with case15K/yr
  • samsung tablet with sim card slot6K/yr
  • samsung tablet 12 inch7K/yr
  • huawei tablet 10 inch3K/yr
  • huawei tablet 10+ inch2K/yr
  • samsung tablets 12 inch android sale7K/yr
  • tesco tablets643/yr

Reviews and returns

What reviews say buyers love and hate about Huawei Tablet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging12%−0.14

Not charging

Stops charging

battery won't charge

Functionality-Overall8%−0.11

Has stopped working

Not working at its best

Did not work

Quality-Overall7%

Terrible product

The Tablet is very poor quality

Bad quality

Durability5%−0.08

it does not last

Broke in a matter of weeks

Broken after a month

Connectivity-Overall5%−0.03

refused to connect to anything

Connection slow

Doesn't connect

Love

Value For Money28%+2.29

Great buy

Money well spent

Good value for money

Quality-Overall9%

Great hardware

The build quality is excellent

Excellent product

Ease Of Use8%+0.53

easy to hold

easy to carry around

Very easy to use

Display Resolution7%+0.37

good display

great display

Screen is clear

Battery Life7%+0.57

long battery life

Battery life has been good

Decent battery life

Return

2.6% Return rate 24% Fixable by listing

Size-Overall18%▄▇▅▅▅█

none of them fit which is really annoying

this is a little larger

Bit small

Functionality-Overall15%█▇▇▇▇▇

Has stopped working

Not working at its best

Did not work

Charging8%█▄▅▅▅▅

Not charging

Stops charging

battery won't charge

Connectivity-Overall7%▆▇▅▄█▅

refused to connect to anything

Connection slow

Doesn't connect

Software/Application6%▇███▇▅

theres apps that the software cant support because its old

I honestly don't think it can cope or run certain complex apps

Maybe if you are part of the samsung infrastructure you'd get on with it, the software or samsung UI is awful to use, clumsy and unnecessary complicated

FAQ

Common Huawei Tablet questions

Answered from the same tracked data.