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Hp301xl Black

Maybe

Buyers convert on 21.4% of searches. But demand is soft, at -27.9% this quarter, so Hp301xl Black is a Maybe.

Flapen Score
53
53 / 100
Top 12% of 1,028 Computers & Accessories niches · +11 vs the category median of 42
Market size
£1.5M/yr326K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
83%top-5 click share · 8 brands · 110 sellers

Flapen Score

Hp301xl Black against its category

The dotted line is the Computers & Accessories average. Past it, Hp301xl Black is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp301xl Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp301xl Black 326K times last year and spent an estimated £1.5M. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

21.4% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
21.4%
Market size, estimated
£1.5Ma year
Peak month
March9.2× the quietest month
Top search term
hp 301 ink cartridges black and colour83K searches a year

02 · Price

A sale here is worth £21.59.

Listings sell for £21.59 on average, from £12.10 to £34.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £21.59 that is £108K to £130K a year per listing.

Average price
£21.59inside the $15 to $100 sweet spot
Price range
£12.10–£34.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£108K–£130K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Printers & Accessories. It carries 18,853 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Printers & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,853per listing
Listings tracked
11

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hp301xl Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£151K£301K£452K£602K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

110

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • HP74%
  • Washope6%
  • INKYEAH6%
  • DRPRINTON5%
  • Economink3%
  • Cebhink3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Hp301xl Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 9.2×

Search terms

Top Hp301xl Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hp 301 ink cartridges black and colour83K/yr
  • hp 301 black ink cartridge43K/yr
  • 301 ink cartridges hp35K/yr
  • hp 30130K/yr
  • hp301 black ink cartridge19K/yr
  • 301 ink cartridges hp black and colour15K/yr
  • hp301 cartridges black and colour16K/yr
  • printer ink hp 30111K/yr
  • hp 301 ink11K/yr
  • hp ink 3019K/yr

Reviews and returns

What reviews say buyers love and hate about Hp301xl Black

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall20%−0.08

Not compatible with my HP printer

Not compatible

Incompatible

Functionality-Overall15%−0.09

Didn't work

Terrible does not work correctly

Pointless

Value For Money12%+1.89

They are extraordinarily expensive

Half price cartridge has cost me a full price printer

a bit pricey

Durability6%−0.03

it has just run out

Cartridge failed after 3 months

then stopped working

Quality-Overall6%+0.65

Poor quality

I can think as the seller selling bad quality or empty cartridges

Seemed not the most reliable

Love

Value For Money28%+1.89

Excellent value

Great value

Cost effective

Quality-Overall15%+0.65

Build quality appears solid

Excellent product

Great price without compromising quality

Cartridge/Ink Quality8%+0.67

Good quality ink

great cartridges at a great price

Great cartridges

Assembly/Installation8%+0.71

no problems installing

EASY INSTALLATION

installed without issues

Compatibility-Overall7%−0.08

Perfectly compatible

Great value compatible cartridges

Compatible with my printer

Return

0.9% Return rate 15% Fixable by listing

Compatibility-Overall32%▇▇███▅

Not compatible with my HP printer

Not compatible

Incompatible

Functionality-Overall23%██▇▅▇█

Didn't work

Terrible does not work correctly

Pointless

Ink Refill11%█▅▇▅▃█
Size-Overall9%▅█▆█▆▇
Cartridge/Ink Quality4%▆▅▅▇▃█

FAQ

Common Hp301xl Black questions

Answered from the same tracked data.