Skip to content

Hp301xl Black

Hp301xl Black shows searches that convert (21.4% search→purchase), but soft demand (-27.9% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 86Growth 11Conversion 100Competition 14Returns 96Price range 85Avg price 91Brand share 17Review moat 17Quality gap 57
This niche Category average

Is Hp301xl Black profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hp301xl Black is a £1.5M/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.

Hp301xl Black: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.9% over the last 90 days and 21.4% of searches end in a purchase.

£1.5M

revenue / yr

Units sold / yr80K
Search volume / yr-27.9%326K
Conversion rate21.4%
Avg price£21.59

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 110
Top-5 product click share83%
Open market7%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)4· 4 succeeded
Avg rating4.4★
Avg reviews18,853

Top Hp301xl Black products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£151K£301K£452K£602K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

110

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • HP74%
  • Washope6%
  • INKYEAH6%
  • DRPRINTON5%
  • Economink3%
  • Cebhink3%
  • Open — no brand owns it (2 brands, 4%)

Hp301xl Black demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume326KCVR21.4%Products11Brands8Top 5 Brands93%OOS Rate0.0%Rating4.4★Reviews18,853Avg BSR#197
8K6KHoliday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 9.2×

Top Hp301xl Black search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp 301 ink cartridges black and colour83K/yr
  • hp 301 black ink cartridge43K/yr
  • 301 ink cartridges hp35K/yr
  • hp 30130K/yr
  • hp301 black ink cartridge19K/yr
  • 301 ink cartridges hp black and colour15K/yr
  • hp301 cartridges black and colour16K/yr
  • printer ink hp 30111K/yr
  • hp 301 ink11K/yr
  • hp ink 3019K/yr

What reviews say buyers love and hate about Hp301xl Black

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money28%

Excellent value

Quality-Overall15%

Build quality appears solid

Cartridge/Ink Quality8%

Good quality ink

Assembly/Installation8%

no problems installing

Compatibility-Overall7%

Perfectly compatible

What buyers complain about

77% of reviews
Compatibility-Overall20%

Not compatible with my HP printer

Functionality-Overall15%

Didn't work

Value For Money12%

They are extraordinarily expensive

Durability6%

it has just run out

Quality-Overall6%

Poor quality

Hp301xl Black return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
32%
2Functionality-Overall
23%
3Ink Refill
11%
4Size-Overall
9%
5Cartridge/Ink Quality
4%

Common Hp301xl Black questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp301xl Black 53/100 on Amazon United Kingdom — Worth a look. The niche generates £1.5M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -27.9% over the last 90 days.
Search demand for Hp301xl Black on Amazon United Kingdom peaks in Feb–Mar–Apr–May, where the busiest month runs 9.2× the quietest.