Is hp301xl black profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the hp301xl black niche?

8 brands and 110 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in hp301xl black?

Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Value For Money. The return rate is 0.9%.

When does demand for hp301xl black peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 9.2× the quietest.

What does it cost to enter the hp301xl black niche?

Listings span £12.10–£34.40; the average listing price is £21.59 (sweet spot $15–$100). The average incumbent carries 18,853 reviews — the moat a new listing must climb.

hp301xl black

Worth a look

Shows searches that convert (21.4% search→purchase), but soft demand (-27.9% this quarter) keeps it on the watch list.

Conversion

Incredible21.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£21.59

avg listing price — sweet spot $15–$100

Market size

Great£1.5M

£1.5M/yr · 326K searches

Price range

Great£12.10–£34.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad18,853.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hp301xl black is a £1.5M/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp301xl black market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: £1.3M–£1.7M; units × avg price
Conversion rate: 21.4%
Avg BSR: #197
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

110

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

HP74%
Washope6%
INKYEAH6%
DRPRINTON5%
Economink3%
Cebhink3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -27.9% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 9.2×

Open Trend

Top hp301xl black search terms

hp 301 ink cartridges black and colour83K/yr -33.7%19.8% conv.
hp 301 black ink cartridge43K/yr -26.4%20.7% conv.
301 ink cartridges hp35K/yr -27.1%15.2% conv.
hp 30130K/yr -29.0%17.5% conv.
hp301 black ink cartridge19K/yr -21.7%22.3% conv.
301 ink cartridges hp black and colour15K/yr -21.7%19.9% conv.
hp301 cartridges black and colour16K/yr -25.0%22.7% conv.
printer ink hp 30111K/yr -20.8%15.0% conv.
hp 301 ink11K/yr -22.9%13.2% conv.
hp ink 3019K/yr -28.1%18.3% conv.

All search terms

Top hp301xl black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 301 Black Original Ink Cartridge Pages Yield 190 (P/N CH561EE)

HP£16.664.6★90,897 rev

HP 301 Black & Tri-Colour Original Ink Cartridges Multipack (N9J72AE) Works with: DeskJet 1000 1010 1050 1510 2050 2510 2540 3000 3050 3055 ENVY 4500 5530 OfficeJet 2620 4630

HP£32.874.6★75,451 rev

301XL Ink Cartridges Black and Colour Combo Pack Remanufactured for HP 301XL Ink Cartridges for Envy 4500 5530 5532 4502 4507 DeskJet 2540 2050 1050 OfficeJet 2620 2622 4630 4632 Printer 2-Pack

Washope£19.944.2★648 rev

301XL Ink Cartridges BK/CMY- 750/450+ Pages Replacement for HP 301 Ink Cartridges Black and Colour Original Printer Ink 301 XL for DeskJet 3050 2050 2540 1050 Envy 4500 4504 OfficeJet 2620 4630 4632

INKYEAH£19.194.3★1,172 rev

301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers

DRPRINTON£23.214.4★162 rev

Newest

by launch date

Gureef 301 Ink Cartridges XL Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour HP 301 XL for Envy 4500 5530 5532 4507 4502 DeskJet 2540 2544 OfficeJet 4630 Printer Ink2-Pack

Gureef£21.3754 rev

3mo ago

301XL Ink Cartridges Compatible for 301 Ink Cartridges HP Black and Colour for HP Envy 4500 5532 5530 4507 4504 DeskJet 2544 2542 2540 1514 OfficeJet 4630 4632 4634 (Black and Tri-color 2 Pack)

WISETA£19.4386 rev

5mo ago

301XL Black Ink Cartridge Replacement for HP 301 Black Ink Cartridge High Capacity - Printer Ink for HP301 XL for Envy 5530 5532 4507 4500 Officejet 2620 2622 Deskjet 2050 2510 2512 2540 3000 (1 Pack)

Cebhink£12.1042 rev

10mo ago

301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers

DRPRINTON£23.21162 rev

10mo ago

301XL Ink Cartridges Black and Colour Combo Pack Remanufactured for HP 301XL Ink Cartridges for Envy 4500 5530 5532 4502 4507 DeskJet 2540 2050 1050 OfficeJet 2620 2622 4630 4632 Printer 2-Pack

Washope£19.94648 rev

1y ago

What buyers say about hp301xl black

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Excellent value”

Quality-Overall15%

“Build quality appears solid”

Cartridge/Ink Quality8%

“Good quality ink”

Assembly/Installation8%

“no problems installing”

Compatibility-Overall7%

“Perfectly compatible”

Advertised Vs Actual Product7%

“Works as intended”

Print Quality5%

“Good print quality”

Color4%

“the color is bright”

Size-Overall3%

“fitted perfectly”

Ink Refill1%

“Excellent service and good inks”

What buyers complain about

Compatibility-Overall20%

“Not compatible with my HP printer”

Functionality-Overall15%

“Didn't work”

Value For Money12%

“They are extraordinarily expensive”

Durability6%

“it has just run out”

Quality-Overall6%

“Poor quality”

Cartridge Capacity5%

“is showing as the cartridge is low”

Color4%

“Tro colour doesn't work”

Advertised Vs Actual Product4%

“Arrived in a different box to what was depicted in the product listing images when ordering”

Print Quality3%

“I can not print”

Dry/Empty Ink2%

“Very disappointed - the ink cartridge was dry”

Top return reasons

Compatibility-Overall32%

Functionality-Overall23%

Ink Refill11%

Size-Overall9%

Cartridge/Ink Quality4%

Defective Material/Parts4%

Print Quality4%

Color3%

Advertised Vs Actual Product3%

Cartridge Capacity2%

Common questions

Is hp301xl black profitable to sell on Amazon United Kingdom?: The niche generates £1.5M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the hp301xl black niche?: 8 brands and 110 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in hp301xl black?: Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Value For Money. The return rate is 0.9%.
When does demand for hp301xl black peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 9.2× the quietest.
What does it cost to enter the hp301xl black niche?: Listings span £12.10–£34.40; the average listing price is £21.59 (sweet spot $15–$100). The average incumbent carries 18,853 reviews — the moat a new listing must climb.