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Hp301xl Black

Maybe

Buyers convert on 21.4% of searches. But demand is soft, at -27.9% this quarter, so Hp301xl Black is a Maybe.

Flapen Score
53
53 / 100
Top 12% of 1,028 Computers & Accessories niches · +11 vs the category median of 42
Market size
£1.5M/yr326K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
83%top-5 click share · 8 brands · 110 sellers

Flapen Score

Hp301xl Black against its category

The dotted line is the Computers & Accessories average. Past it, Hp301xl Black is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp301xl Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp301xl Black 326K times last year and spent an estimated £1.5M. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
21.4%
Market size, estimated
£1.5Ma year
Peak month
March9.2× the quietest month
Top search term
hp 301 ink cartridges black and colour83K searches a year

02 · Price

A sale here is worth £21.59.

Listings sell for £21.59 on average, from £12.10 to £34.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £21.59 that is £108K to £130K a year per listing.

Average price
£21.59inside the $15 to $100 sweet spot
Price range
£12.10–£34.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£108K–£130K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Printers & Accessories. It carries 18,853 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Printers & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,853per listing
Listings tracked
11

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hp301xl Black products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£151K£301K£452K£602K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

110

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

4%

  • HP74%
  • Washope6%
  • INKYEAH6%
  • DRPRINTON5%
  • Economink3%
  • Cebhink3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Hp301xl Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 9.2×

Search terms

Top Hp301xl Black search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hp 301 ink cartridges black and colour83K/yr
  • hp 301 black ink cartridge43K/yr
  • 301 ink cartridges hp35K/yr
  • hp 30130K/yr
  • hp301 black ink cartridge19K/yr
  • 301 ink cartridges hp black and colour15K/yr
  • hp301 cartridges black and colour16K/yr
  • printer ink hp 30111K/yr
  • hp 301 ink11K/yr
  • hp ink 3019K/yr

Reviews and returns

What reviews say buyers love and hate about Hp301xl Black

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
20%of negative reviews mention “Compatibility-Overall”
0.9%of orders come back
“Not compatible with my HP printer”
A buyer, on “Compatibility-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hp301xl Black questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data