hp envy 6120e ink cartridges
Worth a lookShows searches that convert (18.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£26.09avg listing price — sweet spot $15–$100
Price range
Great£11.90–£55.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.1M£1.1M/yr · 231K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,784.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hp envy 6120e ink cartridges is a £1.1M/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hp envy 6120e ink cartridges market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £783K–£1.0M
- units × avg price
- Conversion rate
- 18.9%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- HP92%
- DRPRINTON6%
- Ink Trader2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — +4.2% search growth over the last 90 days.Top hp envy 6120e ink cartridges search terms
- hp 308 ink cartridges black and colour46K/yr
- hp 308 ink cartridges23K/yr
- hp envy 6120e ink cartridges31K/yr
- 308 hp ink cartridges21K/yr
- hp 30817K/yr
- hp308 cartridges black and colour13K/yr
- hp envy 6100e ink cartridges15K/yr
- hp 308 black9K/yr
- hp envy 6132e ink cartridges8K/yr
- hp 308 ink8K/yr
Top hp envy 6120e ink cartridges products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HP 308 Black/Tri-Colour Original Ink Cartridges (6L6S6UE) Pack of 2 - For HP Envy 6120e 6122e 6130e 6520e 6530e
HP£23.914.6★1,629 rev
HP 308 Ink Cartridge Multipack (Black & Colour) - 6L6S6UE - Ink For ENVY 6120e 6122e 6130e 6520e 6530e - Recycling Pack Included
HP£25.464.4★131 rev
HP 308 Black Original Ink Cartridge EU
HP£14.124.6★765 rev
HP 308 Black Original Ink Cartridge (7FP21UE) - Works Envy 6110 6120 6130 6520 6530 series
HP£14.364.4★92 rev
HP 308 Tri-Colour original Ink cartridge (7FP20UE) - Works Envy 6110 6120 6130 6520 6530 series
HP£12.464.4★37 rev
Newest
by launch dateHP 308 Black Original Ink Cartridge (7FP21UE) - Works Envy 6110 6120 6130 6520 6530 series
HP£14.3692 rev
308XL Ink Cartridges High Yield Replacement for HP 308 Ink Cartridges Black and Colour 308XL Multipack for HP Envy 6120e 6132e 6100e 6110e 6122e 6130e 6520e 6530e 6532e DeskJet 2900 2910 2922
DRPRINTON£53.145 rev
HP 308 Black Ink Cartridge Twin Pack - 7FP21UE - Recycling Pack Included
Ink Trader£32.8613 rev
HP 308 Ink Cartridge Multipack (Black & Colour) - 6L6S6UE - Ink For ENVY 6120e 6122e 6130e 6520e 6530e - Recycling Pack Included
HP£25.46131 rev
308XL Ink Cartridges High Yield Replacement for HP 308 Ink Cartridges Black and Colour for HP Envy 6120 6120e 6520e 6530e 6110e 6132e 6532e 6152e 6130e DeskJet 2920 2920e (2-pack)
DRPRINTON£55.4736 rev
Trending
90-day click momentum308XL Ink Cartridges High Yield Replacement for HP 308 Ink Cartridges Black and Colour 308XL Multipack for HP Envy 6120e 6132e 6100e 6110e 6122e 6130e 6520e 6530e 6532e DeskJet 2900 2910 2922
DRPRINTON£53.144.5★
HP 308 Ink Cartridge Multipack (Black & Colour) - 6L6S6UE - Ink For ENVY 6120e 6122e 6130e 6520e 6530e - Recycling Pack Included
HP£25.464.4★
HP 308 Tri-Colour original Ink cartridge (7FP20UE) - Works Envy 6110 6120 6130 6520 6530 series
HP£12.464.4★
HP 308 Black Original Ink Cartridge (7FP21UE) - Works Envy 6110 6120 6130 6520 6530 series
HP£14.364.4★
HP 308 Black Ink Cartridge Twin Pack - 7FP21UE - Recycling Pack Included
Ink Trader£32.864.9★
What buyers say about hp envy 6120e ink cartridges
What buyers praise and complain about, mined from review topics.What buyers love
“Received good quality product and delivered promptly”
“Best price”
“As advertised”
“great ink”
“Quality ink”
“The printer works fine”
“Quality colours”
“Easy to install”
“Installation and compatibility were fine with no issues,”
“Perfect fit”
What buyers complain about
“Too expensive”
“Not compatible-avoid”
“Now after only a few pages the black is already running out”
“saying its ran out”
“Extremely poor Ink duration”
“Very short print life”
“the colour one ran out”
“Poor quality”
“Item is 2nd hand or refilled, not new”
“Not really sure it fits the all-In-1 printer expert tired printing writing on the letter is printing half letters don't know if it's the printer that I just bought or it's the ink”
Top return reasons
Common questions
- Is hp envy 6120e ink cartridges profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hp envy 6120e ink cartridges niche?
- 3 brands and 87 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hp envy 6120e ink cartridges?
- Top complaints mined from reviews: Value For Money, Compatibility-Overall, Functionality-Overall. The return rate is 0.5%.
- What does it cost to enter the hp envy 6120e ink cartridges niche?
- Listings span £11.90–£55.47; the average listing price is £26.09 (sweet spot $15–$100). The average incumbent carries 7,785 reviews — the moat a new listing must climb.