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Hp Envy 6120e Ink Cartridges

Maybe

Buyers convert on 18.9% of searches. But the top 5 brands take 100% of clicks, so Hp Envy 6120e Ink Cartridges is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 42
Market size
£1.1M/yr231K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
84%top-5 click share · 3 brands · 87 sellers

Flapen Score

Hp Envy 6120e Ink Cartridges against its category

The dotted line is the Computers & Accessories average. Past it, Hp Envy 6120e Ink Cartridges is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp Envy 6120e Ink Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp Envy 6120e Ink Cartridges 231K times last year and spent an estimated £1.1M. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
18.9%
Market size, estimated
£1.1Ma year
Top search term
hp 308 ink cartridges black and colour46K searches a year

02 · Price

A sale here is worth £26.09.

Listings sell for £26.09 on average, from £11.90 to £55.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £26.09 that is £65K to £78K a year per listing.

Average price
£26.09inside the $15 to $100 sweet spot
Price range
£11.90–£55.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£65K–£78K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Printers & Accessories. It carries 7,785 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#161in Printers & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,785per listing
Listings tracked
11

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hp Envy 6120e Ink Cartridges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£114K£228K£342K£456K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

87

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • HP92%
  • DRPRINTON6%
  • Ink Trader2%
  • Open — no brand owns it (0%)

Demand

Hp Envy 6120e Ink Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 2.9× · 10 of 12 months tracked

Search terms

Top Hp Envy 6120e Ink Cartridges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hp 308 ink cartridges black and colour46K/yr
  • hp 308 ink cartridges23K/yr
  • hp envy 6120e ink cartridges31K/yr
  • 308 hp ink cartridges21K/yr
  • hp 30817K/yr
  • hp308 cartridges black and colour13K/yr
  • hp envy 6100e ink cartridges15K/yr
  • hp 308 black9K/yr
  • hp envy 6132e ink cartridges8K/yr
  • hp 308 ink8K/yr

Reviews and returns

What reviews say buyers love and hate about Hp Envy 6120e Ink Cartridges

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Value For Money”
0.5%of orders come back
“Too expensive”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hp Envy 6120e Ink Cartridges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data