Skip to content

Hp Envy 6120e Ink Cartridges

Hp Envy 6120e Ink Cartridges shows searches that convert (18.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 80Growth 30Conversion 99Competition 14Returns 98Price range 89Avg price 95Brand share 0Review moat 23Quality gap 60
This niche Category average

Is Hp Envy 6120e Ink Cartridges profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hp Envy 6120e Ink Cartridges is a £1.1M/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Hp Envy 6120e Ink Cartridges: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.2% over the last 90 days and 18.9% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr40K
Search volume / yr+4.2%231K
Conversion rate18.9%
Avg price£26.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 87
Top-5 product click share84%
Open market0%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)5· 5 succeeded
Avg rating4.4★
Avg reviews7,785

Top Hp Envy 6120e Ink Cartridges products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£114K£228K£342K£456K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • HP92%
  • DRPRINTON6%
  • Ink Trader2%
  • Open — no brand owns it (0%)

Hp Envy 6120e Ink Cartridges demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR18.9%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews7,785Avg BSR#161
8K6KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Hp Envy 6120e Ink Cartridges search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp 308 ink cartridges black and colour46K/yr
  • hp 308 ink cartridges23K/yr
  • hp envy 6120e ink cartridges31K/yr
  • 308 hp ink cartridges21K/yr
  • hp 30817K/yr
  • hp308 cartridges black and colour13K/yr
  • hp envy 6100e ink cartridges15K/yr
  • hp 308 black9K/yr
  • hp envy 6132e ink cartridges8K/yr
  • hp 308 ink8K/yr

What reviews say buyers love and hate about Hp Envy 6120e Ink Cartridges

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall24%

Received good quality product and delivered promptly

Value For Money21%

Best price

Advertised Vs Actual Product18%

As advertised

Ink Refill8%

great ink

Cartridge/Ink Quality8%

Quality ink

What buyers complain about

82% of reviews
Value For Money29%

Too expensive

Compatibility-Overall13%

Not compatible-avoid

Functionality-Overall9%

Now after only a few pages the black is already running out

Durability8%

saying its ran out

Dry/Empty Ink6%

Extremely poor Ink duration

Hp Envy 6120e Ink Cartridges return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
23%
2Functionality-Overall
22%
3Ink Refill
16%
4Size-Overall
7%
5Cartridge/Ink Quality
4%

Common Hp Envy 6120e Ink Cartridges questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp Envy 6120e Ink Cartridges 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved +4.2% over the last 90 days.
Hp Envy 6120e Ink Cartridges buyers on Amazon United Kingdom complain most about Value For Money, Compatibility-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.