How competitive is the Hp 963xl Ink Cartridges Multipack niche on Amazon United Kingdom?

1 brands and 86 sellers compete in Hp 963xl Ink Cartridges Multipack on Amazon United Kingdom. The top 5 Hp 963xl Ink Cartridges Multipack products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hp 963xl Ink Cartridges Multipack?

Hp 963xl Ink Cartridges Multipack buyers on Amazon United Kingdom complain most about Value For Money, Compatibility-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Hp 963xl Ink Cartridges Multipack niche?

Hp 963xl Ink Cartridges Multipack sells for £50.51 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £25.12–£126.02. The average incumbent carries 1,071 reviews — the moat a new listing must climb.

Hp 963xl Ink Cartridges Multipack

brand-locked demand (top 5 brands take 100% of clicks) — Hp 963xl Ink Cartridges Multipack doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Hp 963xl Ink Cartridges Multipack profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hp 963xl Ink Cartridges Multipack is a £99K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.

Hp 963xl Ink Cartridges Multipack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.0% over the last 90 days and 24.4% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr3K

Search volume / yr-5.0%8K

Conversion rate24.4%

Avg price£50.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 86

Top-5 product click share92%

Open market0%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Hp 963xl Ink Cartridges Multipack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HP 963 XL 3YP35AE Set of 4 Original Cartridges for Hp OfficeJet Pro 9010 OfficeJet Pro 9012 OfficeJet Pro 9015

Price: £126.02
Rating: 4.5/5
Reviews: 318
Age: 4y ago

HP Tambour Black XL

Price: £33.22
Rating: 4.4/5
Reviews: 1,560
Age: 7y ago

HP 3JA29AE 963XL High Yield Original Ink Cartridge Yellow Single Pack

Price: £26.01
Rating: 4.6/5
Reviews: 624
Age: 7y ago

HP 3JA27AE 963XL High Yield Original Ink Cartridge Cyan Single Pack

Price: £25.40
Rating: 4.6/5
Reviews: 611
Age: 7y ago

HP 6ZC70AE 963 Original Ink Cartridge Black/Cyan/Magenta/Yellow Multipack

Price: £67.26
Rating: 4.5/5
Reviews: 2,606
Age: 5y ago

Newest

by launch date

HP 963 XL 3YP35AE Set of 4 Original Cartridges for Hp OfficeJet Pro 9010 OfficeJet Pro 9012 OfficeJet Pro 9015

Price: £126.02
Rating: 4.5/5
Reviews: 318
Age: 4y ago

HP 6ZC70AE 963 Original Ink Cartridge Black/Cyan/Magenta/Yellow Multipack

Price: £67.26
Rating: 4.5/5
Reviews: 2,606
Age: 5y ago

HP Inkjet Printer Magenta XL

Price: £25.12
Rating: 4.6/5
Reviews: 708
Age: 7y ago

HP 3JA29AE 963XL High Yield Original Ink Cartridge Yellow Single Pack

Price: £26.01
Rating: 4.6/5
Reviews: 624
Age: 7y ago

HP 3JA27AE 963XL High Yield Original Ink Cartridge Cyan Single Pack

Price: £25.40
Rating: 4.6/5
Reviews: 611
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

HP100%

Hp 963xl Ink Cartridges Multipack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8KCVR24.4%Products6Brands1Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,071Avg BSR#197

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×

What reviews say buyers love and hate about Hp 963xl Ink Cartridges Multipack

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall27%

“Quality product delivered with care”

Print Quality16%

“Printing is excellent as it is a genuine HP cartridge”

Value For Money10%

“great value for money”

Dry/Empty Ink9%

“as expected good ink”

Cartridge Capacity9%

“Multi pack ink”

What buyers complain about

92% of reviews

Value For Money33%

“so not the cheapest”

Compatibility-Overall17%

“Not recognised by HP printer”

Functionality-Overall17%

“it doesnt work”

Ease Of Cleaning17%

“made a huge mess”

Ease Of Use8%

“therefore completely unusable”

Hp 963xl Ink Cartridges Multipack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

38%

2Ink Refill

17%

3Functionality-Overall

16%

4Size-Overall

5Cartridge/Ink Quality

Common Hp 963xl Ink Cartridges Multipack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 963xl Ink Cartridges Multipack 43/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 6 tracked products. Search demand moved -5.0% over the last 90 days.

Search demand for Hp 963xl Ink Cartridges Multipack on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, where the busiest month runs 4.4× the quietest.