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Hp 963xl Ink Cartridges Multipack

Fail

The top 5 brands take 100% of clicks, so Hp 963xl Ink Cartridges Multipack is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£99K/yr8K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
92%top-5 click share · 1 brands · 86 sellers

Flapen Score

Hp 963xl Ink Cartridges Multipack against its category

The dotted line is the Computers & Accessories average. Past it, Hp 963xl Ink Cartridges Multipack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 963xl Ink Cartridges Multipack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 963xl Ink Cartridges Multipack 8K times last year and spent an estimated £99K. One brand takes every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

24.4% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
24.4%
Market size, estimated
£99Ka year
Peak month
September4.4× the quietest month
Top search term
hp 963xl6K searches a year

02 · Price

A sale here is worth £50.51.

Listings sell for £50.51 on average, from £25.12 to £126.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £50.51 that is £13K to £25K a year per listing.

Average price
£50.51inside the $15 to $100 sweet spot
Price range
£25.12–£126.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£13K–£25K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Printers & Accessories. It carries 1,071 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Printers & Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,071per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hp 963xl Ink Cartridges Multipack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • HP100%

Demand

Hp 963xl Ink Cartridges Multipack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Reviews and returns

What reviews say buyers love and hate about Hp 963xl Ink Cartridges Multipack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.38

so not the cheapest

overpriced

Paid a lot of money for this

Compatibility-Overall17%−0.09

Not recognised by HP printer

could not be recognised by my HP printer

Functionality-Overall17%−0.11

it doesnt work

Ease Of Cleaning17%−0.11

made a huge mess

Ease Of Use8%−0.05

therefore completely unusable

Love

Quality-Overall27%−0.03

Quality product delivered with care

Quality product

Quality

Print Quality16%+1.46

Printing is excellent as it is a genuine HP cartridge

Ideal for what I need printing

Great print quality

Value For Money10%+0.38

great value for money

Good value

Reasonably priced

Dry/Empty Ink9%+0.79

as expected good ink

Cartridge Capacity9%+0.79

Multi pack ink

Return

0.9% Return rate 11% Fixable by listing

Compatibility-Overall38%▆▅▇▆▆█

Not recognised by HP printer

could not be recognised by my HP printer

Ink Refill17%▄▇▇▄█▆
Functionality-Overall16%▆▄▅█▇▄

it doesnt work

Size-Overall7%▇▁██▄▇
Cartridge/Ink Quality5%▄█▆▃▃▁

FAQ

Common Hp 963xl Ink Cartridges Multipack questions

Answered from the same tracked data.