Skip to content
43

hp 963xl ink cartridges multipack

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 22Conversion 100Competition 6Returns 96Price range 74Avg price 93Brand share 0Review moat 61Quality gap 37

Conversion

Incredible24.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£50.51

avg listing price — sweet spot $15–$100

Price range

Good£25.12–£126.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,071.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£99K

£99K/yr · 8K searches

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hp 963xl ink cartridges multipack is a £99K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 963xl ink cartridges multipack market data

Units sold / yr
2K–3K
avg 250–500/product
Revenue / yr
£101K–£126K
units × avg price
Conversion rate
24.4%
Avg BSR
#197
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
0.0%
Avg brand age
28 months
Avg seller age
196 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • HP100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
1K750Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Top hp 963xl ink cartridges multipack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£20K30%£30K40%£40K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 963xl ink cartridges multipack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Quality product delivered with care”

Print Quality16%

“Printing is excellent as it is a genuine HP cartridge”

Value For Money10%

“great value for money”

Dry/Empty Ink9%

“as expected good ink”

Cartridge Capacity9%

“Multi pack ink”

Strength9%

“Efficient”

Durability5%

“Expensive,but lasts well”

Size-Overall3%

“Suitable for my HP printer”

Advertised Vs Actual Product3%

“It is as described”

Compatibility-Overall2%

“compatible with printer”

What buyers complain about

Value For Money33%

“so not the cheapest”

Compatibility-Overall17%

“Not recognised by HP printer”

Functionality-Overall17%

“it doesnt work”

Ease Of Cleaning17%

“made a huge mess”

Ease Of Use8%

“therefore completely unusable”

Top return reasons

Compatibility-Overall38%
Ink Refill17%
Functionality-Overall16%
Size-Overall7%
Cartridge/Ink Quality5%
Print Quality4%
Advertised Vs Actual Product4%
Defective Material/Parts3%
Product Condition2%
Value For Money2%

Common questions

Is hp 963xl ink cartridges multipack profitable to sell on Amazon United Kingdom?
The niche generates £99K/yr across 6 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (43/100).
How competitive is the hp 963xl ink cartridges multipack niche?
1 brands and 86 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hp 963xl ink cartridges multipack?
Top complaints mined from reviews: Value For Money, Compatibility-Overall, Functionality-Overall. The return rate is 0.9%.
When does demand for hp 963xl ink cartridges multipack peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 4.4× the quietest.
What does it cost to enter the hp 963xl ink cartridges multipack niche?
Listings span £25.12–£126.02; the average listing price is £50.51 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.