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Hp 953xl Ink Cartridges

Maybe

Buyers convert on 21.6% of searches. But the top 5 brands take 100% of clicks, so Hp 953xl Ink Cartridges is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 42
Market size
£1.2M/yr153K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
78%top-5 click share · 4 brands · 93 sellers

Flapen Score

Hp 953xl Ink Cartridges against its category

The dotted line is the Computers & Accessories average. Past it, Hp 953xl Ink Cartridges is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 953xl Ink Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 953xl Ink Cartridges 153K times last year and spent an estimated £1.2M. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 21.6% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
21.6%
Market size, estimated
£1.2Ma year
Peak month
January1.6× the quietest month
Top search term
hp 953xl ink cartridges32K searches a year

02 · Price

A sale here is worth £35.14.

Listings sell for £35.14 on average, from £19.08 to £86.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £35.14 that is £53K to £70K a year per listing.

Average price
£35.14inside the $15 to $100 sweet spot
Price range
£19.08–£86.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£53K–£70K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #287 within Printers & Accessories. It carries 1,708 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#287in Printers & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,708per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hp 953xl Ink Cartridges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£116K£232K£348K£463K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

93

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • HP78%
  • Smart Ink17%
  • KINGJET3%
  • Gureef2%
  • Open — no brand owns it (0%)

Demand

Hp 953xl Ink Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Hp 953xl Ink Cartridges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hp 953xl ink cartridges32K/yr
  • 953xl ink cartridges multipack14K/yr
  • 953xl14K/yr
  • hp 95311K/yr
  • hp 953xl ink cartridges multipack9K/yr
  • hp 953xl9K/yr
  • hp officejet pro 7720 ink cartridges10K/yr
  • hp 953 ink cartridges10K/yr
  • hp officejet pro 7740 ink cartridges6K/yr
  • 953xl ink cartridges4K/yr

Reviews and returns

What reviews say buyers love and hate about Hp 953xl Ink Cartridges

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
24%of negative reviews mention “Compatibility-Overall”
0.5%of orders come back
“Not compatible with a HP printer and didnt work”
A buyer, on “Compatibility-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hp 953xl Ink Cartridges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data