Is hp 953xl ink cartridges profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 12 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the hp 953xl ink cartridges niche?

4 brands and 93 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hp 953xl ink cartridges?

Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Value For Money. The return rate is 0.5%.

When does demand for hp 953xl ink cartridges peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the hp 953xl ink cartridges niche?

Listings span £19.08–£86.23; the average listing price is £35.14 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.

hp 953xl ink cartridges

Worth a look

Shows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£35.14

avg listing price — sweet spot $15–$100

Price range

Incredible£19.08–£86.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£1.2M

£1.2M/yr · 153K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,707.58

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hp 953xl ink cartridges is a £1.2M/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 953xl ink cartridges market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 21.6%
Avg BSR: #287
Page quality: 0%
Prime: 92%
Sponsored: 100%
Out of stock: 1.4%
Avg brand age: 31 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

HP78%
Smart Ink17%
KINGJET3%
Gureef2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top hp 953xl ink cartridges search terms

hp 953xl ink cartridges32K/yr -22.6%18.4% conv.
953xl ink cartridges multipack14K/yr -13.7%19.8% conv.
953xl14K/yr -20.7%29.0% conv.
hp 95311K/yr -20.8%18.8% conv.
hp 953xl ink cartridges multipack9K/yr -30.2%16.5% conv.
hp 953xl9K/yr -13.5%21.1% conv.
hp officejet pro 7720 ink cartridges10K/yr -24.4%13.6% conv.
hp 953 ink cartridges10K/yr -32.0%19.8% conv.
hp officejet pro 7740 ink cartridges6K/yr -16.7%11.0% conv.
953xl ink cartridges4K/yr -16.8%11.4% conv.

All search terms

Top hp 953xl ink cartridges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 6ZC69AE 953 Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack

HP£86.234.4★4,372 rev

Smart Ink Compatible Ink Cartridge Replacement for HP 953XL 953 XL 4 Multipack (Black XL & C/M/Y) with Advanced Chip Technology to use with HP Officejet pro 7720 7730 7740 8710 8715 8720 8725 Printer

Smart Ink£22.874.4★3,058 rev

HP L0S70AE 953XL High Yield Original Ink Cartridge Black Single Pack

HP£40.854.4★3,168 rev

HP Inkjet Cartridges Yellow Standard (High Yield)

HP£30.514.5★1,747 rev

HP F6U17AE 953XL High Yield Original Ink Cartridge Magenta Single Pack

HP£29.424.4★1,738 rev

Newest

by launch date

KINGJET 953XL Ink Cartridges Multipack New Chip Remanufactured for HP 953 XL Ink Cartridges Compatible with OfficeJet Pro 7720 7740 8710 8218 8715 8718 8719 8720 8725 8728 8730 8740 7730 8210 Printer

KINGJET£19.0850 rev

2y ago

Gureef Compatible 953XL Ink Cartridges Multipack for HP 953 953XL Ink Cartridges for HP Officejet Pro 7720 7740 8710 8715 8720 8730 8210 8716 8719 7730 8218 8718 (4-Pack Black Cyan Magenta Yellow)

Gureef£20.50364 rev

3y ago

HP 6ZC69AE 953 Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack

HP£86.234,372 rev

5y ago

Smart Ink Compatible Ink Cartridge Replacement for HP 953XL 953 XL 4 Multipack (Black XL & C/M/Y) with Advanced Chip Technology to use with HP Officejet pro 7720 7730 7740 8710 8715 8720 8725 Printer

Smart Ink£22.873,058 rev

7y ago

HP X4E14AE 934XL/935XL High Yield Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack

HP£81.691,513 rev

9y ago

What buyers say about hp 953xl ink cartridges

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“Worth the money”

Quality-Overall17%

“High quality product, easy to install, excellent price and print quality is spot on”

Compatibility-Overall13%

“They are perfectly compatible”

Assembly/Installation6%

“Easy installation”

Color4%

“Colour crisp and clear”

Cartridge/Ink Quality4%

“Nice ink cartridge”

Print Quality3%

“consistent and good for quality printing”

Ease Of Use3%

“Ease of use”

Durability2%

“Good length of life too”

Size-Overall1%

“fits well works”

What buyers complain about

Compatibility-Overall24%

“Not compatible with a HP printer and didnt work”

Functionality-Overall16%

“the printer refuses to use them”

Value For Money14%

“literally a fraction of the cost. £27”

Quality-Overall6%

“Cheap and works just as well as genuine cartridges”

Durability4%

“Only concern I have is about longevity”

Software/Application3%

“First set had a glitch with my HP software”

Ease Of Cleaning3%

“Tries for hours cleaning printer heads”

Product Condition2%

“Cartridge had been used before”

Connectivity-Overall2%

“I had an issue when installing them into the printer due to the wirewall”

Advertised Vs Actual Product2%

“Does not do what it says on the tin”

Top return reasons

Functionality-Overall23%

Compatibility-Overall22%

Ink Refill14%

Cartridge/Ink Quality9%

Size-Overall8%

Color3%

Defective Material/Parts3%

Advertised Vs Actual Product3%