How competitive is the Hp 953xl Ink Cartridges niche on Amazon United Kingdom?

4 brands and 93 sellers compete in Hp 953xl Ink Cartridges on Amazon United Kingdom. The top 5 Hp 953xl Ink Cartridges products take 78% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hp 953xl Ink Cartridges?

Hp 953xl Ink Cartridges buyers on Amazon United Kingdom complain most about Compatibility-Overall, Functionality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Hp 953xl Ink Cartridges niche?

Hp 953xl Ink Cartridges sells for £35.14 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £19.08–£86.23. The average incumbent carries 1,708 reviews — the moat a new listing must climb.

Hp 953xl Ink Cartridges

Hp 953xl Ink Cartridges shows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hp 953xl Ink Cartridges profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hp 953xl Ink Cartridges is a £1.2M/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Hp 953xl Ink Cartridges: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.2% over the last 90 days and 21.6% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr40K

Search volume / yr-20.2%153K

Conversion rate21.6%

Avg price£35.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 93

Top-5 product click share78%

Open market0%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Hp 953xl Ink Cartridges products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HP 6ZC69AE 953 Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack

Price: £86.23
Rating: 4.4/5
Reviews: 4,372
Age: 5y ago

Smart Ink Compatible Ink Cartridge Replacement for HP 953XL 953 XL 4 Multipack (Black XL & C/M/Y) with Advanced Chip Technology to use with HP Officejet pro 7720 7730 7740 8710 8715 8720 8725 Printer

Price: £22.87
Rating: 4.4/5
Reviews: 3,058
Age: 7y ago

HP L0S70AE 953XL High Yield Original Ink Cartridge Black Single Pack

Price: £40.85
Rating: 4.4/5
Reviews: 3,168
Age: 10y ago

HP Inkjet Cartridges Yellow Standard (High Yield)

Price: £30.51
Rating: 4.5/5
Reviews: 1,747
Age: 10y ago

HP F6U17AE 953XL High Yield Original Ink Cartridge Magenta Single Pack

Price: £29.42
Rating: 4.4/5
Reviews: 1,738
Age: 10y ago

Newest

by launch date

KINGJET 953XL Ink Cartridges Multipack New Chip Remanufactured for HP 953 XL Ink Cartridges Compatible with OfficeJet Pro 7720 7740 8710 8218 8715 8718 8719 8720 8725 8728 8730 8740 7730 8210 Printer

Price: £19.08
Rating: 4.2/5
Reviews: 50
Age: 2y ago

Gureef Compatible 953XL Ink Cartridges Multipack for HP 953 953XL Ink Cartridges for HP Officejet Pro 7720 7740 8710 8715 8720 8730 8210 8716 8719 7730 8218 8718 (4-Pack Black Cyan Magenta Yellow)

Price: £20.50
Rating: 4.0/5
Reviews: 364
Age: 3y ago

HP 6ZC69AE 953 Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack

Price: £86.23
Rating: 4.4/5
Reviews: 4,372
Age: 5y ago

Smart Ink Compatible Ink Cartridge Replacement for HP 953XL 953 XL 4 Multipack (Black XL & C/M/Y) with Advanced Chip Technology to use with HP Officejet pro 7720 7730 7740 8710 8715 8720 8725 Printer

Price: £22.87
Rating: 4.4/5
Reviews: 3,058
Age: 7y ago

HP X4E14AE 934XL/935XL High Yield Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack

Price: £81.69
Rating: 4.3/5
Reviews: 1,513
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

HP78%
Smart Ink17%
KINGJET3%
Gureef2%
Open — no brand owns it (0%)

Hp 953xl Ink Cartridges demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume153KCVR21.6%Products12Brands4Top 5 Brands100%OOS Rate1.4%Rating4.4★Reviews1,708Avg BSR#287

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Hp 953xl Ink Cartridges search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hp 953xl ink cartridges32K/yr -22.6%18.4% conv.
953xl ink cartridges multipack14K/yr -13.7%19.8% conv.
953xl14K/yr -20.7%29.0% conv.
hp 95311K/yr -20.8%18.8% conv.
hp 953xl ink cartridges multipack9K/yr -30.2%16.5% conv.
hp 953xl9K/yr -13.5%21.1% conv.
hp officejet pro 7720 ink cartridges10K/yr -24.4%13.6% conv.
hp 953 ink cartridges10K/yr -32.0%19.8% conv.
hp officejet pro 7740 ink cartridges6K/yr -16.7%11.0% conv.
953xl ink cartridges4K/yr -16.8%11.4% conv.

What reviews say buyers love and hate about Hp 953xl Ink Cartridges

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money32%

“Worth the money”

Quality-Overall17%

“High quality product, easy to install, excellent price and print quality is spot on”

Compatibility-Overall13%

“They are perfectly compatible”

Assembly/Installation6%

“Easy installation”

Color4%

“Colour crisp and clear”

What buyers complain about

76% of reviews

Compatibility-Overall24%

“Not compatible with a HP printer and didnt work”

Functionality-Overall16%

“the printer refuses to use them”

Value For Money14%

“literally a fraction of the cost. £27”

Quality-Overall6%

“Cheap and works just as well as genuine cartridges”

Durability4%

“Only concern I have is about longevity”

Hp 953xl Ink Cartridges return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

23%

2Compatibility-Overall

22%

3Ink Refill

14%

4Cartridge/Ink Quality

5Size-Overall

Common Hp 953xl Ink Cartridges questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 953xl Ink Cartridges 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 12 tracked products. Search demand moved -20.2% over the last 90 days.