Is hp 924 ink cartridges profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 23 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the hp 924 ink cartridges niche?

18 brands and 84 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in hp 924 ink cartridges?

Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Value For Money. The return rate is 1.1%.

When does demand for hp 924 ink cartridges peak?

Demand peaks in Feb; the busiest month runs 4.3× the quietest.

What does it cost to enter the hp 924 ink cartridges niche?

Listings span £17.64–£79.57; the average listing price is £38.99 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.

hp 924 ink cartridges

Worth a look

Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£38.99

avg listing price — sweet spot $15–$100

Price range

Incredible£17.64–£79.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great496.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 15K searches

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, hp 924 ink cartridges is a £42K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 924 ink cartridges market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £49K–£58K; units × avg price
Conversion rate: 7.1%
Avg BSR: #1,683
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 27.9%
Avg brand age: 13 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

25%

HP22%
INFITONER14%
KINGJET12%
RUDGUZ12%
Washope11%
GPC Image4%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -15.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 4.3×

Open Trend

Top hp 924 ink cartridges search terms

hp officejet pro 8120e ink cartridges8K/yr -31.6%5.5% conv.
hp officejet pro 8122e ink cartridges4K/yr +9.8%10.6% conv.
hp officejet pro 8122e ink3K/yr +4.8%3.3% conv.

All search terms

Top hp 924 ink cartridges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 6ZC74AE 912 Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack

HP£33.304.5★10,663 rev

924 Ink Cartridges 4 pack 924XL 924e 8120e 8122e Compatible for HP924 Ink Cartridges 924 XL for HP OfficeJet Pro 8120e 8132e 8130e 8124e 8125e 8134e Printer with Chip (Black Cyan Magenta Yellow)

INFITONER£67.262.9★131 rev

KINGJET Compatible Ink Cartridges

KINGJET£22.162.3★22 rev

RUDGUZ for HP OfficeJet Pro 8122e All-in-One Printer Colour Printer for Home Print Scan Copy Automatic document feeder 3 Months of free Instant Ink Up to 3 years Warranty

RUDGUZ£40.343.1★61 rev

924 Ink Cartridges Replacement for HP 924 for HP OfficeJet Pro 8120e OfficeJet Pro 8122e 8124e 8125e 8132e 8134e 8135e 8130e 8138e 8139e Inkjet Photo Printer | Print Copy & Scan (Without Chip 4 Pack)

Washope£27.023.4★39 rev

Newest

by launch date

924e 924XL Ink Cartridges with Chip Compatible for HP 924e 924 Ink for HP OfficeJet Pro 8120 8123 8120e 8122e 8124e 8125e 8128e 8130e 8132e 8134e Printers (4-Pack Black Cyan Magenta Yellow)

RUDGUZ£50.8026 rev

1mo ago

924 924XL Ink Cartridges 8120e 8122e for HP 924 XL Ink Cartridges 4 Pack

VICTONER£79.5729 rev

2mo ago

924 XL Ink Cartridges 4 Pack 8120e 8122e Compatible for HP924 Ink Cartridges Multipack for HP 924XL 924e for OfficeJet Pro 8120e 8132e 8130e 8125e 8124e Printers with Chip (Black Cyan Magenta Yellow)

inkalfa£71.4852 rev

2mo ago

924 Ink Cartridges 4 pack 924XL 924e 8120e 8122e Compatible for HP924 Ink Cartridges 924 XL for HP OfficeJet Pro 8120e 8132e 8130e 8124e 8125e 8134e Printer with Chip (Black Cyan Magenta Yellow)

INFITONER£67.26131 rev

3mo ago

HALLOLUX for 8122e Printer Colour Printer for Home Print Scan Copy Automatic document feeder 3 Months of free Instant Ink Up to 3 years Warranty

HALLOLUX£38.3820 rev

3mo ago

What buyers say about hp 924 ink cartridges

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Saves money”

Color14%

“Vibrant Colour”

Assembly/Installation14%

“Installation was quick”

Compatibility-Overall13%

“amazingly it is compatible with it”

Quality-Overall9%

“Good quality product”

Ease Of Use7%

“Easy to use”

Print Quality3%

“Good everyday print quality”

Display Colors3%

“The colours are vibrant”

Advertised Vs Actual Product3%

“It did what I needed it to do”

Durability3%

“They are durable”

What buyers complain about

Compatibility-Overall25%

“Incompatible”

Functionality-Overall11%

“I'm now stuck with a printer that won't work until I change the cartridges that I haven't used, not happy”

Value For Money10%

“a bit pricey”

Ease Of Use5%

“Fiddly”

Quality-Overall4%

“Poor quality the chip remover would not remove the old chip so the cartridge would not work”

Durability2%

“Broken when used”

Cartridge Capacity2%

“Black cartridge much smaller than images indicated”

Assembly/Installation2%

“Bit more effort to set up”

Color2%

“The printer didn't recognise the black or the magenta initially so was ready to give these a poor score however a quick reseat”

Advertised Vs Actual Product2%

“Not compatible with printer, as advertised”

Top return reasons

Compatibility-Overall46%

Functionality-Overall22%

Advertised Vs Actual Product7%

Ink Refill5%

Size-Overall4%

Cartridge/Ink Quality3%

Defective Material/Parts3%

Connectivity-Overall1%

Ease Of Use1%

Print Quality1%

Common questions

Is hp 924 ink cartridges profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 23 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the hp 924 ink cartridges niche?: 18 brands and 84 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in hp 924 ink cartridges?: Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Value For Money. The return rate is 1.1%.
When does demand for hp 924 ink cartridges peak?: Demand peaks in Feb; the busiest month runs 4.3× the quietest.
What does it cost to enter the hp 924 ink cartridges niche?: Listings span £17.64–£79.57; the average listing price is £38.99 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.