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45

hp 912xl

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 21Conversion 93Competition 17Returns 97Price range 92Avg price 95Brand share 5Review moat 32Quality gap 84

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.48

avg listing price — sweet spot $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Price range

Great£12.86–£80.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,314.09

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad£19K

£19K/yr · 6K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hp 912xl is a £19K/yr Amazon United Kingdom market (6K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 912xl market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
£40K–£53K
units × avg price
Conversion rate
11.5%
Avg BSR
#721
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
22.3%
Avg brand age
18 months
Avg seller age
181 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

92

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • HP88%
  • GPC Image3%
  • Redsee3%
  • Washope3%
  • Gureef2%
  • iNKPAD2%

Demand

Weekly Amazon search volume, last 40 weeks — -7.9% search growth over the last 90 days.
200150Spike '25Black Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26

Top hp 912xl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£4K30%£6K40%£7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 912xl

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“at a much cheaper price”

Color13%

“colours are vibrant”

Assembly/Installation12%

“Easy to install”

Compatibility-Overall10%

“worked instantly with my HP printer”

Quality-Overall9%

“Brilliant quality”

Ease Of Use5%

“Easy”

Cartridge/Ink Quality4%

“Good quality ink cartridge”

Print Quality4%

“Print quality has been very good so far”

Advertised Vs Actual Product3%

“Does the job”

Functionality-Overall3%

“with the printer recognising the cartridges quickly”

What buyers complain about

Functionality-Overall18%

“Gureef 912xl don't work”

Compatibility-Overall13%

“Not Compatible”

Value For Money12%

“The main downside is the price”

Display Colors5%

“flawed colour output are making me think twice if this is a reliable option going forward”

Quality-Overall4%

“Not quite as good as the branded ones”

Color4%

“Colours seem a little less vibrant”

Size-Overall4%

“Beware - black does not fit”

Print Quality4%

“Unfortunately the printer then showed one of the cartridges was damaged and wouldnt print”

Paper Quality3%

“This only printed 50 pages max what a con saying you get around 700 I would give it zero stars if I could”

Ease Of Use2%

“which is less useful than each cartridge sealed individually”

Top return reasons

Compatibility-Overall31%
Functionality-Overall27%
Ink Refill11%
Size-Overall6%
Cartridge/Ink Quality6%
Print Quality4%
Advertised Vs Actual Product3%
Cartridge Capacity2%
Defective Material/Parts2%
Color1%

Common questions

Is hp 912xl profitable to sell on Amazon United Kingdom?
The niche generates £19K/yr across 11 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (45/100).
How competitive is the hp 912xl niche?
6 brands and 92 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in hp 912xl?
Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Value For Money. The return rate is 0.6%.
What does it cost to enter the hp 912xl niche?
Listings span £12.86–£80.19; the average listing price is £26.48 (sweet spot $15–$100). The average incumbent carries 3,314 reviews — the moat a new listing must climb.