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Hp 912xl

Fail

Shoppers spend only $19K a year here, so Hp 912xl is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£19K/yr6K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
80%top-5 click share · 6 brands · 92 sellers

Flapen Score

Hp 912xl against its category

The dotted line is the Computers & Accessories average. Past it, Hp 912xl is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 912xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 912xl 6K times last year and spent an estimated £19K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
11.5%
Market size, estimated
£19Ka year
Top search term
hp 912xl4K searches a year

02 · Price

A sale here is worth £26.48.

Listings sell for £26.48 on average, from £12.86 to £80.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £26.48 that is £3K to £7K a year per listing.

Average price
£26.48inside the $15 to $100 sweet spot
Price range
£12.86–£80.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #721 within Printers & Accessories. It carries 3,314 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.3%
Average rank
#721in Printers & Accessories
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,314per listing
Listings tracked
11

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
18 months

Products

Top Hp 912xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

92

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • HP88%
  • GPC Image3%
  • Redsee3%
  • Washope3%
  • Gureef2%
  • iNKPAD2%

Demand

Hp 912xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Black Friday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hp 912xl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.16

Gureef 912xl don't work

The black ink isnt working

Doesnt work

Compatibility-Overall13%−0.10

Not Compatible

Incompatible with printer

Not compatible with my HP Officejet printer

Value For Money12%+0.70

The main downside is the price

they are not worth buying

Expensive

Display Colors5%−0.02

flawed colour output are making me think twice if this is a reliable option going forward

Colour accuracy is not identical to OEM cartridges

Colours seem a little less vibrant

Quality-Overall4%+0.43

Not quite as good as the branded ones

Not great quality or very bright

Rubbish quality

Love

Value For Money14%+0.70

at a much cheaper price

Great Value for Money

are looking for good value for money

Color13%+1.24

colours are vibrant

Colors are so vivid

the colours are bright

Assembly/Installation12%+0.96

Easy to install

No issues with installation

Installation was quick

Compatibility-Overall10%−0.10

worked instantly with my HP printer

were detected fine with no compatibility problems

good compatible option

Quality-Overall9%+0.43

Brilliant quality

they are an easy way to save money without compromising on the quality

The cartridges are solid and well made

Return

0.6% Return rate 11% Fixable by listing

Compatibility-Overall31%▅▆▄▇██

Not Compatible

Incompatible with printer

Not compatible with my HP Officejet printer

Functionality-Overall27%▄█▇▅█▄

Gureef 912xl don't work

The black ink isnt working

Doesnt work

Ink Refill11%█▄▆▃▂▅
Size-Overall6%▅▁▃█▂▄

Beware - black does not fit

in my latest order the black cartridge will not fit into the printer

Cartridge/Ink Quality6%█▂▄▂▄▂

FAQ

Common Hp 912xl questions

Answered from the same tracked data.