Is hp 364 ink cartridges profitable to sell on Amazon United Kingdom?

The niche generates £187K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the hp 364 ink cartridges niche?

10 brands and 100 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in hp 364 ink cartridges?

Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Quality-Overall. The return rate is 1.1%.

When does demand for hp 364 ink cartridges peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the hp 364 ink cartridges niche?

Listings span £8.42–£57.75; the average listing price is £18.75 (sweet spot $15–$100). The average incumbent carries 4,711 reviews — the moat a new listing must climb.

hp 364 ink cartridges

Worth a look

Shows searches that convert (15.1% search→purchase), but soft demand (-25.3% this quarter) keeps it on the watch list.

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£18.75

avg listing price — sweet spot $15–$100

Price range

Great£8.42–£57.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£187K

£187K/yr · 66K searches

Review moat

Bad4,711.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hp 364 ink cartridges is a £187K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 364 ink cartridges market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £150K–£188K; units × avg price
Conversion rate: 15.1%
Avg BSR: #758
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 1.8%
Avg brand age: 63 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

100

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

HP40%
GPC Image32%
LxTek10%
Smart Ink7%
CATJOY4%
Washope2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top hp 364 ink cartridges search terms

hp 364 ink cartridges multipack12K/yr -31.3%15.2% conv.
hp photosmart 5520 ink cartridges7K/yr -12.9%14.4% conv.
364xl ink cartridges6K/yr -7.1%12.8% conv.
hp 364 ink cartridges10K/yr -30.6%10.7% conv.
hp 3645K/yr -26.9%9.7% conv.
hp364 ink cartridges multipack5K/yr -35.4%19.9% conv.
hp deskjet 3520 ink cartridges4K/yr -26.9%7.7% conv.
hp 364 ink3K/yr -15.5%5.6% conv.
hp 364 cartridges4K/yr -34.1%7.0% conv.
hp photosmart 5510 ink cartridges3K/yr -13.5%6.7% conv.

All search terms

Top hp 364 ink cartridges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GPC Image 364XL Ink Cartridges Compatible for HP 364 Ink Cartridges Multipack for HP PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 DeskJet 3070 3520 OfficeJet 4610 4620 (B/C/M/Y 4-Pack)

GPC Image£9.814.4★5,972 rev

HP 364 CMYK Ink Cartridge Combo 4-Pack Standard Capacity

HP£37.134.5★20,234 rev

HP CB316EE 364 Original Ink Cartridge Black Single Pack

HP£13.124.4★10,212 rev

HP 364 4-Pack Black/Cyan/Magenta/Yellow Original Ink Cartridges Black Cyan Magenta Yellow Multipack 4 pcs

HP£46.494.4★416 rev

Smart Ink Compatible Ink Cartridge Replacement for HP 364 XL 364XL 10 Multipack (4BK & 2C/M/Y) for HP Photosmart 5520 5510 6520 7510 7520 5524 6510 5515 B210 C6380 DeskJet 3520 3070A OfficeJet 4620

Smart Ink£15.434.6★2,662 rev

Newest

by launch date

KINGJET 364XL Ink Cartridges 12 Pack Replacement for HP 364 XL Ink Multipack Fits Photosmart 5510 5520 6510 6520 7510 Officejet 4620 Deskjet 3070A 3520 B110a (3 Black 3 Cyan 3 Magenta 3 Yellow)

KINGJET£16.87451 rev

1mo ago

Aurotec 364XL Ink Cartridges Multipack Compatible for HP 364 Ink Cartridges for HP DeskJet 3520 3070 PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 OfficeJet 4620 4610 (4BK/2C/2M/2Y 10-Pack)

Aurotec£14.0963 rev

8mo ago

364XL 364 Multipack Ink Cartridges Replacement for HP 364XL 364 Compatible with 5510 5520 5522 5524 6510 6520 B8550 C5388 7510 7520 4620 3070A 3520 (Black Cyan Magenta Yellow 10-Pack)

Washope£15.8122 rev

11mo ago

CATJOY 364XL Ink Cartridges Replacement for HP 364 XL for Deskjet 3520 3521 3070A Photosmart 5510 5520 b110 5511 5515 5524 6510 6520 6512 7510 7520 Officejet 4610 4620 (B/C/M/Y4-Pack)

CATJOY£10.55399 rev

3y ago

GPC Image 364XL Ink Cartridges Compatible for HP 364 Ink Cartridges Multipack for HP PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 DeskJet 3070 3520 OfficeJet 4610 4620 (B/C/M/Y 4-Pack)

GPC Image£9.815,972 rev

4y ago

What buyers say about hp 364 ink cartridges

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Well worth the money”

Quality-Overall19%

“Reliable performance”

Cartridge/Ink Quality12%

“Good quality ink”

Advertised Vs Actual Product12%

“As advertised”

Print Quality8%

“I'm very happy with the print results so far”

Size-Overall6%

“The cartridges fit in lovely”

Compatibility-Overall4%

“Works fine on my HP printer”

Assembly/Installation3%

“Easy to install”

Ease Of Use1%

“never had a problem”

Leak-Proof1%

“Bought from this company before, bought these again as the cartridges seem to be really good quality and dont leak like some others do, fast delivery, print is really clear too, see attached test print”

What buyers complain about

Functionality-Overall23%

“Not working”

Compatibility-Overall18%

“Not compatible”

Quality-Overall7%

“deficient”

Value For Money7%

“Really not good value”

Durability5%

“BUT this new box purchased on 10 March 2026, the black had run out”

Cartridge Capacity5%

“of course had very little ink in it”

Size-Overall5%

“which were much larger”

Ink Leakage4%

“the ink will dry up in the machine unfortunately which means a waste of some money”

Print Quality4%

“Did not print”

Cartridge/Ink Quality4%

“Very weak ink”

Top return reasons

Compatibility-Overall25%

Functionality-Overall23%

Size-Overall12%

Cartridge/Ink Quality10%

Ink Refill9%

Print Quality4%

Advertised Vs Actual Product3%

Cartridge Capacity3%

Dry/Empty Ink2%

Quality-Overall2%

Common questions

Is hp 364 ink cartridges profitable to sell on Amazon United Kingdom?: The niche generates £187K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the hp 364 ink cartridges niche?: 10 brands and 100 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in hp 364 ink cartridges?: Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Quality-Overall. The return rate is 1.1%.
When does demand for hp 364 ink cartridges peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the hp 364 ink cartridges niche?: Listings span £8.42–£57.75; the average listing price is £18.75 (sweet spot $15–$100). The average incumbent carries 4,711 reviews — the moat a new listing must climb.