Skip to content

Hp 304 Xl

Fail

Shoppers spend only $40K a year here, so Hp 304 Xl is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£40K/yr9K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
84%top-5 click share · 7 brands · 96 sellers

Flapen Score

Hp 304 Xl against its category

The dotted line is the Computers & Accessories average. Past it, Hp 304 Xl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 304 Xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 304 Xl 9K times last year and spent an estimated £40K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
19.2%
Market size, estimated
£40Ka year
Peak month
October2.4× the quietest month
Top search term
hp 304xl ink cartridges multipack5K searches a year

02 · Price

A sale here is worth £22.23.

Listings sell for £22.23 on average, from £18.84 to £27.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £22.23 that is £2K to £6K a year per listing.

Average price
£22.23inside the $15 to $100 sweet spot
Price range
£18.84–£27.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Printers & Accessories. It carries 14,822 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#214in Printers & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,822per listing
Listings tracked
9

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hp 304 Xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

96

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • HP64%
  • DRPRINTON11%
  • Washope10%
  • LIFOR6%
  • INKYEAH4%
  • SHEENGO4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hp 304 Xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Hp 304 Xl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall11%−0.04

My HP printer does not recognise the cartridge

Not compatible

Incompatible

Value For Money11%+1.64

Avoid at all cost

A bit pricey

but its a bit expensive

Functionality-Overall10%−0.06

is still not working properly

then suddenly stops working

Doesn't work

Quality-Overall7%+0.89

Very poor performance

Low quality

Absolute Rubbish

Cartridge Capacity7%−0.04

it's telling me there is no ink

Low ink

it ran out of ink

Love

Value For Money23%+1.64

good value

Excellent value

Excellent price

Quality-Overall19%+0.89

The build quality seemed solid

Excellent quality

fair price for the quality

Cartridge/Ink Quality10%+0.43

Good quality ink

Good ink

Good cartridge

Advertised Vs Actual Product7%+0.67

Works as advertised

As described

Just what I needed

Assembly/Installation7%+0.56

EASY INSTALLATION

Installation was quick with the printer recognising cartridges immediately

They both installed with no errors or problems

Return

0.8% Return rate 17% Fixable by listing

Compatibility-Overall29%▆▆█▇▇▆

My HP printer does not recognise the cartridge

Not compatible

Incompatible

Functionality-Overall19%▆██▇▇▇

is still not working properly

then suddenly stops working

Doesn't work

Ink Refill13%▅▅▇▇▅█
Size-Overall12%▇█▆▆██
Cartridge/Ink Quality4%█▄▂▃▅▅

Absolute rip off didn't pay enough attention no black cartridge in there

Poor ink cartridges

ended up with refilled cartridges

FAQ

Common Hp 304 Xl questions

Answered from the same tracked data.