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Hp 304 Xl

a small market ($40K/yr) — Hp 304 Xl doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 10Growth 12Conversion 100Competition 13Returns 96Price range 95Avg price 93Brand share 15Review moat 19Quality gap 53
This niche Category average

Is Hp 304 Xl profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hp 304 Xl is a £40K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Hp 304 Xl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.2% over the last 90 days and 19.2% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr2K
Search volume / yr-25.2%9K
Conversion rate19.2%
Avg price£22.23

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 96
Top-5 product click share84%
Open market6%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement100%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews14,822

Top Hp 304 Xl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

96

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • HP64%
  • DRPRINTON11%
  • Washope10%
  • LIFOR6%
  • INKYEAH4%
  • SHEENGO4%
  • Open — no brand owns it (1 brand, 2%)

Hp 304 Xl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR19.2%Products9Brands7Top 5 Brands94%OOS Rate0.0%Rating4.4★Reviews14,822Avg BSR#214
700500Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

What reviews say buyers love and hate about Hp 304 Xl

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Value For Money23%

good value

Quality-Overall19%

The build quality seemed solid

Cartridge/Ink Quality10%

Good quality ink

Advertised Vs Actual Product7%

Works as advertised

Assembly/Installation7%

EASY INSTALLATION

What buyers complain about

70% of reviews
Compatibility-Overall11%

My HP printer does not recognise the cartridge

Value For Money11%

Avoid at all cost

Functionality-Overall10%

is still not working properly

Quality-Overall7%

Very poor performance

Cartridge Capacity7%

it's telling me there is no ink

Hp 304 Xl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
29%
2Functionality-Overall
19%
3Ink Refill
13%
4Size-Overall
12%
5Cartridge/Ink Quality
4%

Common Hp 304 Xl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 304 Xl 42/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -25.2% over the last 90 days.
Search demand for Hp 304 Xl on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 2.4× the quietest.