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Hp 304 Xl

Fail

Shoppers spend an estimated $40K a year here, so Hp 304 Xl is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£40K/yr9K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
84%top-5 click share · 7 brands · 96 sellers

Flapen Score

Hp 304 Xl against its category

The dotted line is the Computers & Accessories average. Past it, Hp 304 Xl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 304 Xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 304 Xl 9K times last year and spent an estimated £40K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
19.2%
Market size, estimated
£40Ka year
Peak month
October2.4× the quietest month
Top search term
hp 304xl ink cartridges multipack5K searches a year

02 · Price

A sale here is worth £22.23.

Listings sell for £22.23 on average, from £18.84 to £27.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £22.23 that is £2K to £6K a year per listing.

Average price
£22.23inside the $15 to $100 sweet spot
Price range
£18.84–£27.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Printers & Accessories. It carries 14,822 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#214in Printers & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,822per listing
Listings tracked
9

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hp 304 Xl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

96

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

2%

  • HP64%
  • DRPRINTON11%
  • Washope10%
  • LIFOR6%
  • INKYEAH4%
  • SHEENGO4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hp 304 Xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Hp 304 Xl

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
11%of negative reviews mention “Compatibility-Overall”
0.8%of orders come back
“My HP printer does not recognise the cartridge”
A buyer, on “Compatibility-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hp 304 Xl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data