Is hp 304 xl profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (42/100).

How competitive is the hp 304 xl niche?

7 brands and 96 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in hp 304 xl?

Top complaints mined from reviews: Compatibility-Overall, Value For Money, Functionality-Overall. The return rate is 0.8%.

When does demand for hp 304 xl peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the hp 304 xl niche?

Listings span £18.84–£27.31; the average listing price is £22.23 (sweet spot $15–$100). The average incumbent carries 14,822 reviews — the moat a new listing must climb.

hp 304 xl

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible19.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Incredible£18.84–£27.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£22.23

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,822.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 9K searches

According to Flapen's Amazon United Kingdom niche tracking, hp 304 xl is a £40K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 304 xl market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £33K–£44K; units × avg price
Conversion rate: 19.2%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

HP64%
DRPRINTON11%
Washope10%
LIFOR6%
INKYEAH4%
SHEENGO4%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -25.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top hp 304 xl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032

HP£24.354.6★23,536 rev

HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)

HP£23.234.6★95,069 rev

HP 304XL Tri-Colour High Yield Original Ink Cartridge (N9K07AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032

HP£27.314.6★10,914 rev

304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series

DRPRINTON£22.994.3★234 rev

304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750

Washope£20.084.3★518 rev

Newest

by launch date

SHEENGO 304XL Ink Cartridges Combo Pack Compatible for HP 304 304XL Ink Cartridges Black and Colour Compatible with HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 (2 Pack)

SHEENGO£21.3338 rev

2mo ago

304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack

INFITONER£21.30172 rev

4mo ago

304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series

DRPRINTON£22.99234 rev

10mo ago

304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750

Washope£20.08518 rev

1y ago

304 XL Ink Cartridges BK/CMY- 750/450+ Pages Replacement for HP 304 Ink Cartridges Black and Colour Original Printer Ink 304 High Yield for Envy 5010 5020 5030 5032 5000 DeskJet 3760 2630 2620 2600

INKYEAH£18.84555 rev

2y ago

What buyers say about hp 304 xl

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“good value”

Quality-Overall19%

“The build quality seemed solid”

Cartridge/Ink Quality10%

“Good quality ink”

Advertised Vs Actual Product7%

“Works as advertised”

Assembly/Installation7%

“EASY INSTALLATION”

Color6%

“The colours are good”

Compatibility-Overall5%

“works really really well with my HP printer”

Size-Overall5%

“Fits well”

Print Quality3%

“Good print quality”

Ease Of Use2%

“easy to use”

What buyers complain about

Compatibility-Overall11%

“My HP printer does not recognise the cartridge”

Value For Money11%

“Avoid at all cost”

Functionality-Overall10%

“is still not working properly”

Quality-Overall7%

“Very poor performance”

Cartridge Capacity7%

“it's telling me there is no ink”

Color6%

“not the colour cartridge”

Print Quality6%

“Before I was having issues with inconsistent print quality”

Connectivity-Overall5%

“the black showed a communication problem”

Dry/Empty Ink4%

“then printer starts out of ink again”

Cartridge/Ink Quality4%

“Absolute rip off didn't pay enough attention no black cartridge in there”

Top return reasons

Compatibility-Overall29%

Functionality-Overall19%

Ink Refill13%

Size-Overall12%

Cartridge/Ink Quality4%

Connectivity-Overall4%

Color3%