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Hp 203x

Fail

Shoppers spend only $62K a year here, so Hp 203x is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£62K/yr17K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 115 sellers

Flapen Score

Hp 203x against its category

The dotted line is the Computers & Accessories average. Past it, Hp 203x is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 203x market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 203x 17K times last year and spent an estimated £62K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.2%
Market size, estimated
£62Ka year
Peak month
December3.1× the quietest month
Top search term
hp 203x3K searches a year

02 · Price

A sale here is worth £70.28.

Listings sell for £70.28 on average, from £31.58 to £174.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £70.28 that is £0 to £7K a year per listing.

Average price
£70.28inside the $15 to $100 sweet spot
Price range
£31.58–£174.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #616 within Printers & Accessories. It carries 399 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#616in Printers & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hp 203x products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

115

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

11%

  • HP42%
  • GPC Image19%
  • Amstech11%
  • WOWTONER8%
  • EETU4%
  • colorfly4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Hp 203x search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Hp 203x search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hp 203x3K/yr
  • hp 203x black3K/yr
  • hp mfp m281fdw toner cartridges2K/yr
  • 203x toner cartridges2K/yr
  • hp 203x multipack2K/yr
  • hp m254dw toner2K/yr
  • m254dw toner cartridges2K/yr

Reviews and returns

What reviews say buyers love and hate about Hp 203x

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality22%−0.09

the print started to become faded

Terrible - the print quality is awful

Durability14%−0.25

I'm not aware that the cartridges should degrade with time

Has stoped working after 3months

Color11%−0.06

lately I've found that the magenta cartridge is spattering over pages that aren't even printed in colour

it's still really faded

Quality-Overall10%+1.23

Cheaper then other

Just poor quality

Very inferior quality

Value For Money8%+0.94

Maybe a little more expensive than non-HP branded

Love

Value For Money19%+0.94

Amazing value

Good value

Worth its value

Quality-Overall18%+1.23

Quality product

the output quality feels like a premium product

Excellent Value & Reliable Performance

Print Quality15%−0.09

Print quality has been consistently sharp and clear, even on detailed documents and graphics

Very Good print quality

Prints pretty much as you would expect from decent toner

Compatibility-Overall8%+0.79

Great compatibility

No compatability issues

strong compatibility

Cartridge/Ink Quality7%+0.09

Good quality toner cartridge

Great the ink is very clear and

Good cartridges

Return

0.8% Return rate 30% Fixable by listing

Compatibility-Overall35%▄█▇▅▄▃
Color11%▇▆▅▁█▁

lately I've found that the magenta cartridge is spattering over pages that aren't even printed in colour

it's still really faded

Size-Overall10%▁▁▃█▅▅
Functionality-Overall8%█▇▆▁▇▁
Advertised Vs Actual Product7%▁▁▄█▃▁

FAQ

Common Hp 203x questions

Answered from the same tracked data.