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Hp 203x

Fail

Shoppers spend an estimated $62K a year here, so Hp 203x is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£62K/yr17K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 115 sellers

Flapen Score

Hp 203x against its category

The dotted line is the Computers & Accessories average. Past it, Hp 203x is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 203x market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 203x 17K times last year and spent an estimated £62K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.2%
Market size, estimated
£62Ka year
Peak month
December3.1× the quietest month
Top search term
hp 203x3K searches a year

02 · Price

A sale here is worth £70.28.

Listings sell for £70.28 on average, from £31.58 to £174.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £70.28 that is £0 to £7K a year per listing.

Average price
£70.28inside the $15 to $100 sweet spot
Price range
£31.58–£174.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #616 within Printers & Accessories. It carries 399 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#616in Printers & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hp 203x products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

115

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

11%

  • HP42%
  • GPC Image19%
  • Amstech11%
  • WOWTONER8%
  • EETU4%
  • colorfly4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Hp 203x search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Hp 203x search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hp 203x3K/yr
  • hp 203x black3K/yr
  • hp mfp m281fdw toner cartridges2K/yr
  • 203x toner cartridges2K/yr
  • hp 203x multipack2K/yr
  • hp m254dw toner2K/yr
  • m254dw toner cartridges2K/yr

Reviews and returns

What reviews say buyers love and hate about Hp 203x

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
22%of negative reviews mention “Print Quality”
0.8%of orders come back
“the print started to become faded”
A buyer, on “Print Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hp 203x questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data