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29

hp 201x

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 19Conversion 46Competition 5Returns 74Price range 27Avg price 80Brand share 0Review moat 49Quality gap 45

Avg price

Great£86.99

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,598.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£39.75–£263.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Market size

Bad£27K

£27K/yr · 8K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hp 201x is a £27K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Skip it — 29/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 201x market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£22K–£43K
units × avg price
Conversion rate
3.6%
Avg BSR
#355
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
50 months
Avg seller age
202 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • HP45%
  • SODFACE19%
  • GPC Image18%
  • TRUE IMAGE13%
  • Meagiis6%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -11.4% search growth over the last 90 days.
600400Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 4.1×

Top hp 201x search terms

  • hp 201x3K/yr
  • hp m277dw toner cartridges2K/yr
  • hp m277dw toner2K/yr
  • hp 201x toner cartridge multipack2K/yr
All search terms

Top hp 201x products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£5K30%£8K40%£11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 201x

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Cheap and Best”

Quality-Overall18%

“For daily business use the quality is indistinguishable from the expensive OEM cartridges”

Print Quality9%

“Print quality is clear, sharp, and consistent with no smudging or fading”

Advertised Vs Actual Product9%

“the item was exactly as described”

Assembly/Installation9%

“Installation was straightforward”

Color4%

“the extra black is perfect as its what we seem to use the most of”

Printing Speed3%

“Excellent cost effective printing ink”

Durability2%

“so far longevity looks good”

Compatibility-Overall2%

“So far, performance has been excellent, and I would definitely recommend this product to anyone looking for reliable compatible toner cartridges”

What buyers complain about

Color20%

“now every page comes out completely yellow”

Quality-Overall15%

“Cheaper than the original product”

Value For Money7%

“they're just horrifically expensive now”

Cartridge/Ink Quality7%

“the black cartridge has started dumping toner down one side of every page”

Durability7%

“the black cartridge has started dumping toner down one side of every page”

Shredding Quality5%

“just keeps shedding toner”

Cartridge Capacity5%

“After a few weeks the yellow cartridge shed a lot of toner”

Compatibility-Overall3%

“I was a bit hesitant at first as these are compatible cartridges”

Top return reasons

Compatibility-Overall57%
Functionality-Overall10%
Advertised Vs Actual Product10%
Size-Overall7%
Quality-Overall3%
Defective Material/Parts3%
Product Condition3%
Display Colors2%
Cartridge Capacity2%
Paper Quality2%

Common questions

Is hp 201x profitable to sell on Amazon United Kingdom?
The niche generates £27K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (29/100).
How competitive is the hp 201x niche?
5 brands and 59 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hp 201x?
Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 2.0%.
When does demand for hp 201x peak?
Demand peaks in Jan–Mar–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the hp 201x niche?
Listings span £39.75–£263.29; the average listing price is £86.99 (sweet spot $15–$100). The average incumbent carries 1,598 reviews — the moat a new listing must climb.