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Hp 201x

Fail

The top 5 brands take 100% of clicks, so Hp 201x is a Fail.

Flapen Score
29
29 / 100
Ranks 943 of 1,028 Computers & Accessories niches · −13 vs the category median of 42
Market size
£27K/yr8K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
94%top-5 click share · 5 brands · 59 sellers

Flapen Score

Hp 201x against its category

The dotted line is the Computers & Accessories average. Past it, Hp 201x is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 201x market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 201x 8K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Jan–Mar–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
3.6%
Market size, estimated
£27Ka year
Peak month
March4.1× the quietest month
Top search term
hp 201x3K searches a year

02 · Price

A sale here is worth £86.99.

Listings sell for £86.99 on average, from £39.75 to £263.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £86.99 that is £0 to £9K a year per listing.

Average price
£86.99inside the $15 to $100 sweet spot
Price range
£39.75–£263.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #355 within Printers & Accessories. It carries 1,598 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#355in Printers & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,598per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hp 201x products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • HP45%
  • SODFACE19%
  • GPC Image18%
  • TRUE IMAGE13%
  • Meagiis6%
  • Open — no brand owns it (0%)

Demand

Hp 201x search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Hp 201x search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hp 201x3K/yr
  • hp m277dw toner cartridges2K/yr
  • hp m277dw toner2K/yr
  • hp 201x toner cartridge multipack2K/yr

Reviews and returns

What reviews say buyers love and hate about Hp 201x

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color20%−0.32

now every page comes out completely yellow

Quality-Overall15%+1.29

Cheaper than the original product

I think quality must be inconsistent so you may be lucky

Value For Money7%+1.12

they're just horrifically expensive now

Cartridge/Ink Quality7%−0.11

the black cartridge has started dumping toner down one side of every page

Durability7%−0.09

the black cartridge has started dumping toner down one side of every page

Love

Value For Money31%+1.12

Cheap and Best

Worth the money

Great value for money

Quality-Overall18%+1.29

For daily business use the quality is indistinguishable from the expensive OEM cartridges

quality of the product

Excellent and very good

Print Quality9%+0.71

Print quality is clear, sharp, and consistent with no smudging or fading

Print quality is excellent

the print quality is excellent

Advertised Vs Actual Product9%+0.68

the item was exactly as described

Assembly/Installation9%+0.65

Installation was straightforward

install without error messages

No problems with installation

Return

2.0% Return rate 19% Fixable by listing

Compatibility-Overall57%▄▁▇█▇▅

I was a bit hesitant at first as these are compatible cartridges

Functionality-Overall10%▁▁█▁▁▁
Advertised Vs Actual Product10%▅▁▁▁▁█
Size-Overall7%█▁▁▁▁▁
Quality-Overall3%▁▁▁▁▁█

Cheaper than the original product

I think quality must be inconsistent so you may be lucky

FAQ

Common Hp 201x questions

Answered from the same tracked data.