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Hp 117a

Fail

Shoppers spend an estimated $60K a year here, so Hp 117a is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£60K/yr19K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
66%top-5 click share · 11 brands · 82 sellers

Flapen Score

Hp 117a against its category

The dotted line is the Computers & Accessories average. Past it, Hp 117a is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 117a market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 117a 19K times last year and spent an estimated £60K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
5.9%
Market size, estimated
£60Ka year
Peak month
January2.2× the quietest month
Top search term
hp colour laser 150nw toner cartridges5K searches a year

02 · Price

A sale here is worth £54.19.

Listings sell for £54.19 on average, from £32.33 to £116.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £54.19 that is £0 to £5K a year per listing.

Average price
£54.19inside the $15 to $100 sweet spot
Price range
£32.33–£116.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #238 within Printers & Accessories. It carries 852 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#238in Printers & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hp 117a products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

82

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

14%

  • HP26%
  • Amstech16%
  • Cool Toner16%
  • OnmiToner15%
  • WOWTONER7%
  • NOGIVY7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Hp 117a search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Hp 117a search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hp colour laser 150nw toner cartridges5K/yr
  • hp 117a toner cartridges5K/yr
  • hp 117a4K/yr
  • hp 150nw toner3K/yr
  • hp laser toner2K/yr

Reviews and returns

What reviews say buyers love and hate about Hp 117a

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Compatibility-Overall”
50%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“I have had to reorder a better quality product”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hp 117a questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data