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Hp 117a

a small market ($60K/yr) — Hp 117a doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 15Growth 19Conversion 66Competition 32Returns 95Price range 80Avg price 92Brand share 42Review moat 66Quality gap 35
This niche Category average

Is Hp 117a profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hp 117a is a £60K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Hp 117a: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.3% over the last 90 days and 5.9% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr2K
Search volume / yr-12.3%19K
Conversion rate5.9%
Avg price£54.19

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 82
Top-5 product click share66%
Open market20%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews852

Top Hp 117a products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

82

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • HP26%
  • Amstech16%
  • Cool Toner16%
  • OnmiToner15%
  • WOWTONER7%
  • NOGIVY7%
  • Open — no brand owns it (5 brands, 14%)

Hp 117a demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR5.9%Products14Brands11Top 5 Brands80%OOS Rate2.6%Rating4.5★Reviews852Avg BSR#238
900700Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Top Hp 117a search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp colour laser 150nw toner cartridges5K/yr
  • hp 117a toner cartridges5K/yr
  • hp 117a4K/yr
  • hp 150nw toner3K/yr
  • hp laser toner2K/yr

What reviews say buyers love and hate about Hp 117a

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Compatibility-Overall28%

it compatible

Value For Money20%

worth the price

Print Quality20%

You quality printing, great company and excellent price with fast delivery

Assembly/Installation9%

Easy to install

Quality-Overall7%

Excellent Quality

What buyers complain about

75% of reviews
Quality-Overall50%

I have had to reorder a better quality product

Value For Money25%

Toner cartridges hugely expensive

Hp 117a return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
39%
2Size-Overall
15%
3Functionality-Overall
13%
4Ink Refill
11%
5Color
5%

Common Hp 117a questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 117a 46/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -12.3% over the last 90 days.
Search demand for Hp 117a on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.2× the quietest.