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Hp 117a

Fail

Shoppers spend only $60K a year here, so Hp 117a is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£60K/yr19K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
66%top-5 click share · 11 brands · 82 sellers

Flapen Score

Hp 117a against its category

The dotted line is the Computers & Accessories average. Past it, Hp 117a is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 117a market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp 117a 19K times last year and spent an estimated £60K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
5.9%
Market size, estimated
£60Ka year
Peak month
January2.2× the quietest month
Top search term
hp colour laser 150nw toner cartridges5K searches a year

02 · Price

A sale here is worth £54.19.

Listings sell for £54.19 on average, from £32.33 to £116.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £54.19 that is £0 to £5K a year per listing.

Average price
£54.19inside the $15 to $100 sweet spot
Price range
£32.33–£116.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #238 within Printers & Accessories. It carries 852 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#238in Printers & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hp 117a products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

82

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • HP26%
  • Amstech16%
  • Cool Toner16%
  • OnmiToner15%
  • WOWTONER7%
  • NOGIVY7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Hp 117a search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Hp 117a search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hp colour laser 150nw toner cartridges5K/yr
  • hp 117a toner cartridges5K/yr
  • hp 117a4K/yr
  • hp 150nw toner3K/yr
  • hp laser toner2K/yr

Reviews and returns

What reviews say buyers love and hate about Hp 117a

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.31

I have had to reorder a better quality product

Value For Money25%−0.03

Toner cartridges hugely expensive

Love

Compatibility-Overall28%+2.99

it compatible

Very well made product,. as it should be for OE replacement., so no installation and compatibility issues

Genuuine HP equals compatibility straight from the start

Value For Money20%−0.03

worth the price

Excellent value for money

Good price

Print Quality20%−0.06

You quality printing, great company and excellent price with fast delivery

The print quality is sharp

Excellent print quality

Assembly/Installation9%+0.81

Easy to install

easy installation equals superb print quality

These GPC Image 117A toner cartridges were easy to install

Quality-Overall7%−0.31

Excellent Quality

Product quality

as in build quality etc

Return

1.0% Return rate 24% Fixable by listing

Compatibility-Overall39%▇█▇▇▆▇
Size-Overall15%▁▅█▅▁▆
Functionality-Overall13%▁▆▅█▇▇
Ink Refill11%▇█▁▄▅▁
Color5%▁▁█▄▁▁

FAQ

Common Hp 117a questions

Answered from the same tracked data.