hp 117a
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£54.19avg listing price — sweet spot $15–$100
Price range
Great£32.33–£116.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good852.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, hp 117a is a £60K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hp 117a market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £81K–£108K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.6%
- Avg brand age
- 34 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
82
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
14%
- HP26%
- Amstech16%
- Cool Toner16%
- OnmiToner15%
- WOWTONER7%
- NOGIVY7%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top hp 117a search terms
- hp colour laser 150nw toner cartridges5K/yr
- hp 117a toner cartridges5K/yr
- hp 117a4K/yr
- hp 150nw toner3K/yr
- hp laser toner2K/yr
Top hp 117a products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
117A Toner Cartridge Compatible for HP 117A 117 Color Laser MFP 150nw 179fwg 178nwg 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A Ink 4-Pack (Black Cyan Yellow Magenta)
Amstech£41.314.7★1,528 rev
Cool Toner 117A Cartridge Compatible with HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (Black Cyan Yellow Magenta Pack of 4)
Cool Toner£40.394.4★2,111 rev
117A Toner Cartridge Compatible for HP 117A for Color LaserJet MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A Ink - Black Cyan Yellow Magenta 4-Pack
OnmiToner£105.694.3★20 rev
HP W2070A 117A Original Laser Toner Cartridge Black Single Pack Standard
HP£39.474.6★3,245 rev
117AToner Cartridges Replacement for HP 117A 117 for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (4-Pack Black Cyan Yellow Magenta)
WOWTONER£112.264.4★40 rev
Newest
by launch date
PRINKUS 117A Toner Cartridges Replacement for HP 117A W2072A W2070A W2071A W2073A Compatible for Color Laserjet MFP 150nw 179fwg 178nwg 179fnw 178nw 150a 179 178 150 (Black Cyan Yellow Magenta 4-Pack)
PRINKUS£116.1917 rev
117AToner Cartridges Replacement for HP 117A 117 for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (4-Pack Black Cyan Yellow Magenta)
WOWTONER£112.2640 rev
colorfly 117A Toner Cartridge for HP 117A Compatible for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A (4 Pack)
colorfly£32.331 rev
117A Toner Cartridge Compatible for HP 117A for Color LaserJet MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A Ink - Black Cyan Yellow Magenta 4-Pack
OnmiToner£105.6920 rev
117A Toner Cartridges Compatible with HP 117A 117 Colour Laser MFP 150nw 150a 179fwg 178nwg 179fnw 178nw 179 178 150 W2070A W2071A W2072A W2073A 4-Pack (Black Cyan Yellow Magenta)
INKCLOUD£33.9235 rev
Trending
90-day click momentumPRINKUS 117A Toner Cartridges Replacement for HP 117A W2072A W2070A W2071A W2073A Compatible for Color Laserjet MFP 150nw 179fwg 178nwg 179fnw 178nw 150a 179 178 150 (Black Cyan Yellow Magenta 4-Pack)
PRINKUS£116.194.6★
colorfly 117A Toner Cartridge for HP 117A Compatible for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A (4 Pack)
colorfly£32.335.0★
117AToner Cartridges Replacement for HP 117A 117 for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (4-Pack Black Cyan Yellow Magenta)
WOWTONER£112.264.4★
117A Toner Cartridges Compatible with HP 117A 117 Colour Laser MFP 150nw 150a 179fwg 178nwg 179fnw 178nw 179 178 150 W2070A W2071A W2072A W2073A 4-Pack (Black Cyan Yellow Magenta)
INKCLOUD£33.924.6★
Cool Toner 117A Cartridge Compatible with HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (Black Cyan Yellow Magenta Pack of 4)
Cool Toner£40.394.4★
What buyers say about hp 117a
What buyers praise and complain about, mined from review topics.What buyers love
“it compatible”
“worth the price”
“You quality printing, great company and excellent price with fast delivery”
“Easy to install”
“Excellent Quality”
“The contrast is sharp and clear”
“I always buy the original Tonner lasts well”
“the printer recognised them without any issues”
“printer is easy to use”
“The 4-pack offers great savings compared to original HP cartridges”
What buyers complain about
“I have had to reorder a better quality product”
“Toner cartridges hugely expensive”
Top return reasons
Common questions
- Is hp 117a profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the hp 117a niche?
- 11 brands and 82 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in hp 117a?
- Top complaints mined from reviews: Quality-Overall, Value For Money. The return rate is 1.0%.
- When does demand for hp 117a peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the hp 117a niche?
- Listings span £32.33–£116.19; the average listing price is £54.19 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.