hitbox
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great223.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£124.37avg listing price — sweet spot $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Okay£48.94–£237.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hitbox is a £7K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 27/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hitbox market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £12K–£31K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 276 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Sehawei55%
- HITBOX45%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 1.6×
Top hitbox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sehawei Haute42 Arcade Stick 16Keys All-Button Gamerfinger with Turbo Functions & Custom RGB Arcade Controller Street Fight for PC/Ps3/Ps4/Switch/Steam Game Keyboard-Supports Hot Swap & SOCD
Sehawei£48.944.6★670 rev
HITBOX 6 in 1 MIG Welder Gas/Gasless 250A 240V LED Digital MIG Welding Machine Flux Solid Wire MIG ARC Lift TIG Inverter Welders Aluminum Weldable(MIG250)
HITBOX£180.574.1★51 rev
HITBOX 200A Gasless MIG Welder 3-in-1 Flux Core Welder MIG/ARC/Lift TIG Portable 240V IGBT Inverter Welding Machine with Torch & 0.8mm Wire Perfect for Beginners (HBM1200)
HITBOX£97.564.2★157 rev
HITBOX 200A Aluminium TIG Welder AC/DC Digital Inverter TIG Welding Machine with Pulse & Square Wave Professional TIG Welder (HBT250P AC/DC)
HITBOX£237.654.4★60 rev
HITBOX Aluminum MIG Welder Welding Machine 200A Gas & Gasless MIG Welder Machine 7 in 1 Multi Process Welding Machine with MIG/Stick/Lift TIG/Spot/Spool Gun
HITBOX£206.323.8★25 rev
Newest
by launch date
HITBOX 200A Gasless MIG Welder 240V Portable IGBT Inverter Welding Machine 3-in-1 MIG/Stick/Lift TIG with Digital LED Screen MIG Torch & Flux Core Wire (HBM200)
HITBOX£81.25569 rev
HITBOX 200A Gasless MIG Welder 3-in-1 Flux Core Welder MIG/ARC/Lift TIG Portable 240V IGBT Inverter Welding Machine with Torch & 0.8mm Wire Perfect for Beginners (HBM1200)
HITBOX£97.56157 rev
HITBOX Aluminum MIG Welder Welding Machine 200A Gas & Gasless MIG Welder Machine 7 in 1 Multi Process Welding Machine with MIG/Stick/Lift TIG/Spot/Spool Gun
HITBOX£206.3225 rev
HITBOX 200A Aluminium TIG Welder AC/DC Digital Inverter TIG Welding Machine with Pulse & Square Wave Professional TIG Welder (HBT250P AC/DC)
HITBOX£237.6560 rev
HITBOX 240V 2 in 1 Stick Welder Lift TIG/MMA ARC Welding Machine with IGBT Inverter Digital LED Display Hot Start Arc Force & Anti-Stick Portable Welder for Home and Professional Use(ARC200mini3)
HITBOX£50.11142 rev
Trending
90-day click momentumHITBOX 200A Gasless MIG Welder 240V Portable IGBT Inverter Welding Machine 3-in-1 MIG/Stick/Lift TIG with Digital LED Screen MIG Torch & Flux Core Wire (HBM200)
HITBOX£81.254.4★
HITBOX 200A Gasless MIG Welder 3-in-1 Flux Core Welder MIG/ARC/Lift TIG Portable 240V IGBT Inverter Welding Machine with Torch & 0.8mm Wire Perfect for Beginners (HBM1200)
HITBOX£97.564.2★
HITBOX Aluminum MIG Welder Welding Machine 200A Gas & Gasless MIG Welder Machine 7 in 1 Multi Process Welding Machine with MIG/Stick/Lift TIG/Spot/Spool Gun
HITBOX£206.323.8★
HITBOX 6 in 1 MIG Welder Gas/Gasless 250A 240V LED Digital MIG Welding Machine Flux Solid Wire MIG ARC Lift TIG Inverter Welders Aluminum Weldable(MIG250)
HITBOX£180.574.1★
HITBOX 200A Portable MIG Welder 240V Gasless 4-in-1 Digital Upgraded MIG/Flux Core/ARC/Lift TIG/Spool Gun Inverter Welding Machine with Ultra LED Display (HIM200)
HITBOX£92.554.2★
What buyers say about hitbox
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Decent bit of kit”
“Easy to use”
“Easy fix,”
“The compact size”
“The cable/hose to the welding gun is lighter”
“Perfect gift for hubby”
“work in progress”
“Duty cycle seems to be good also”
“the tig and the stick are great”
What buyers complain about
“Not been able to use yet as gas pipe is an odd size”
“Questionable quality control”
“as the cable fitting are a bit flimsy”
“Gas leaks from new not worth it”
“Great little welder for the price although the instructions are rubbish”
“the feed mechanism can be quite sticky from time to time - especially if stitch welding where theres a lot of stop & start”
“Firstly the Clarke one was a linear transformer so it was large and heavy”
Top return reasons
Common questions
- Is hitbox profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (27/100).
- How competitive is the hitbox niche?
- 2 brands and 5 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hitbox?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 4.6%.
- When does demand for hitbox peak?
- Demand peaks in Aug–Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hitbox niche?
- Listings span £48.94–£237.65; the average listing price is £124.37 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.