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Hitbox

Fail

The top 5 brands take 100% of clicks, so Hitbox is a Fail.

Flapen Score
27
27 / 100
Ranks 962 of 1,028 Computers & Accessories niches · −15 vs the category median of 42
Market size
£7K/yr17K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
85%top-5 click share · 2 brands · 5 sellers

Flapen Score

Hitbox against its category

The dotted line is the Computers & Accessories average. Past it, Hitbox is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hitbox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hitbox 17K times last year and spent an estimated £7K. All 2 brands take every click. Demand peaks in Aug–Oct. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
0.4%
Market size, estimated
£7Ka year
Peak month
August1.6× the quietest month
Top search term
hitbox10K searches a year

02 · Price

A sale here is worth £124.37.

Listings sell for £124.37 on average, from £48.94 to £237.65. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £124.37 that is £0 to £12K a year per listing.

Average price
£124.37above the $15 to $100 sweet spot
Price range
£48.94–£237.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Keyboards, Mice & Input Devices. It carries 223 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Keyboards, Mice & Input Devices
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hitbox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Sehawei55%
  • HITBOX45%

Demand

Hitbox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Hitbox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.12

Not been able to use yet as gas pipe is an odd size

as this was too short

very small due to the intverter electrical machine

Quality-Overall13%−0.15

Questionable quality control

Strength13%+0.34

as the cable fitting are a bit flimsy

Leak-Proof13%

Gas leaks from new not worth it

Instructions/User Manual/Troubleshooting13%−0.07

Great little welder for the price although the instructions are rubbish

Love

Value For Money19%+1.54

Excellent value for money

Cant be beaten for the price

We'll worth the money

Quality-Overall19%−0.15

Decent bit of kit

Great little welder

seems to be of excellent quality

Ease Of Use13%+1.00

Easy to use

Light and simple to use

I've found it easy

Assembly/Installation10%+0.11

Easy fix,

Got to say really easy set up and use

The set up couldn't be simpler

Compactness7%+0.50

The compact size

Excellent compact and powerful

I was amazed at the compact nature of this unit

Return

4.6% Return rate 11% Fixable by listing

Functionality-Overall32%▄▃▅█▇▅
Defective Material/Parts14%▁▇█▇▅▃
Size-Overall9%█▁▁▃▁▂

Not been able to use yet as gas pipe is an odd size

as this was too short

very small due to the intverter electrical machine

Quality-Overall6%▁▁█▂▂▁

Questionable quality control

Compatibility-Overall4%▁▁▁▁█▁

FAQ

Common Hitbox questions

Answered from the same tracked data.