hdmi adapter
Skip itPrices mostly outside the sweet spot ($3.16–$14.86) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,644.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.74avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 95K searches
Price range
Bad£3.16–£14.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hdmi adapter is a £43K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hdmi adapter market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £40K–£54K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.5%
- Avg brand age
- 33 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
34
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
30%
- Anker18%
- BENFEI17%
- GANA13%
- UGREEN9%
- HOPLAZA7%
- LEENUE6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -20.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top hdmi adapter search terms
- hdmi adapter70K/yr
- hdmi adapter for tv11K/yr
- hdmi adaptor6K/yr
- benfei5K/yr
- benfei usb c hub3K/yr
Top hdmi adapter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anker USB C Hub 5-in-1 USB Hub for Laptops 4K HDMI Multiport Adapter with 90W Max Power Delivery USBC & USBA Data Ports USB C Dongle Compact for MacBook Dell and More (Charger Not Included)
Anker£7.794.6★3,246 rev
HDMI Switch GANA Gold Plated 3-Port HD MI Switcher/HDMI Splitter/Supports Full HD1080p/3D with High Speed Cable
GANA£6.524.3★24,041 rev
UGREEN USB C Hub Revodok 5-in-1 USB Hub for Laptops 4K HDMI to USB-C Adapter 100W PD 3 USB-A Data Ports Aluminum Compact Multiport Adapter for MacBook Air/Pro HP Dell iPad Galaxy Dex
UGREEN£7.244.5★29,885 rev
USB C to HDMI Adapter Type c to HDMI 4K Adapter (Thunderbolt 3/4 Compatible) with Video Audio Output for iPhone 15 MacBook Pro 2018/2017/2016 Samsung Note 9/S9/Note 8/S8 Huawei Mate 20 and More
HOPLAZA£5.964.3★19,676 rev
BENFEI USB-C Hub 5-in-1 with 4K HDMI 3 USB-A 3.2 GEN2 10Gbps 100W PD Silicone Woven Cable Aluminum Case Compatible with MacBook iPad iPhone 15/16 Series
BENFEI£6.904.5★20,411 rev
Newest
by launch date
BENFEI 4K DisplayPort to HDMI Adapter 2-Pack Unidirectional DP 1.2 Computer to HDMI 1.4 Screen Converter Male to Female - Compatible with Laptop Desktop Monitor HDTV AMD/NVIDIA Graphics
BENFEI£6.49334 rev
LEENUE HDMI Coupler 8K Female to Female Connector HDMI 2.1 Aluminum Adapter Supports 8K@60Hz/4K@120Hz for HDTV Roku Stick Monitor Projector Gaming Console
LEENUE£4.16372 rev
1PC 4K USB C to HDMI Adapter Type-C Male to Female UHD Screen Converter
DAJING£4.6775 rev
HDMI to AV 3RCA Adapter Adapter Hdmi for Tv Component Connector 1080P High Definition Video Audio Digital Signal Converter Suitable for Pc Hdtv Dvd Projector
Gruvox£4.2741 rev
UANTIN Display Port to HDMI 4K Adapter | Braided DP DisplayPort Male to HDMI Female Uni-Directional Converter for PC Dell HP AMD NVIDIA Laptop HDTV Monitor and Other Passive
UANTIN£6.11457 rev
Trending
90-day click momentumBENFEI 4K DisplayPort to HDMI Adapter 2-Pack Unidirectional DP 1.2 Computer to HDMI 1.4 Screen Converter Male to Female - Compatible with Laptop Desktop Monitor HDTV AMD/NVIDIA Graphics
BENFEI£6.494.4★
VCE HDMI Extension Cable 4K HDMI Male to Female Extender Cable for TV Stick Roku Stick 1 Pack 14cm
VCE£3.974.6★
1PC 4K USB C to HDMI Adapter Type-C Male to Female UHD Screen Converter
DAJING£4.673.9★
LEENUE HDMI Extension Cable 4K 20cm High Speed Male to Female Cable Short HDMI Extender Supports 4K@60Hz 3D UHD 2160p Compatible with Fire TV Stick HDTV Monitor 1 Pack
LEENUE£4.204.6★
LEENUE HDMI Coupler 8K Female to Female Connector HDMI 2.1 Aluminum Adapter Supports 8K@60Hz/4K@120Hz for HDTV Roku Stick Monitor Projector Gaming Console
LEENUE£4.164.4★
What buyers say about hdmi adapter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent build quality”
“Exactly as advertised”
“Great value”
“Nice connectivity”
“Compatibility”
“the ports perform exactly as expected”
“Its very portable”
“Super convenient”
“Design is good”
“I still use it - it still works”
What buyers complain about
“randomly cuts out for about 5 seconds and then comes back on”
“Stopped working after about a week of use”
“causing connected devices to disconnect unexpectedly”
“Id rather say spend more money to get something solid which doesn't give you compatibility issues”
“Issues with usb ports”
“looks really cheaply made”
“then stops charging macbook”
“are too long”
“Defective Item”
“Don't need super deluxe 8k signal”
Top return reasons
Common questions
- Is hdmi adapter profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the hdmi adapter niche?
- 18 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in hdmi adapter?
- Top complaints mined from reviews: Functionality-Overall, Durability, Connectivity-Overall. The return rate is 1.8%.
- When does demand for hdmi adapter peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the hdmi adapter niche?
- Listings span £3.16–£14.86; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 11,644 reviews — the moat a new listing must climb.