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Gym Backpack

Fail

Buyers convert on only 1.5% of searches, so Gym Backpack is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£127K/yr350K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
34%top-5 click share · 16 brands · 98 sellers

Flapen Score

Gym Backpack against its category

The dotted line is the Computers & Accessories average. Past it, Gym Backpack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gym Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gym Backpack 350K times last year and spent an estimated £127K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
1.5%
Market size, estimated
£127Ka year
Peak month
September7.3× the quietest month
Top search term
under armour backpack120K searches a year

02 · Price

A sale here is worth £24.69.

Listings sell for £24.69 on average, from £12.82 to £43.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £24.69 that is £0 to £2K a year per listing.

Average price
£24.69inside the $15 to $100 sweet spot
Price range
£12.82–£43.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #337 within Laptop Accessories. It carries 2,783 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
81%
Out of stock, average day
2.1%
Average rank
#337in Laptop Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,783per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Gym Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

98

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

13%

  • Under Armour64%
  • seyfocnia9%
  • VENATIN5%
  • Ytonet4%
  • Berghaus3%
  • VESERI2%
  • Open — no brand owns it (10 brands, 13%)

Demand

Gym Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 7.3×

Search terms

Top Gym Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under armour backpack120K/yr
  • gym backpack57K/yr
  • under armour bag34K/yr
  • gym backpack men20K/yr
  • under armour rucksack15K/yr
  • gym rucksack18K/yr
  • backpack with shoe compartment17K/yr
  • backpack gym9K/yr
  • gym backpack womens12K/yr
  • backpack under armour9K/yr

Reviews and returns

What reviews say buyers love and hate about Gym Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.02

Bad Quality

Weak cheap rubbish

They are not good enough quality for adidas

Strap/String Quality9%−0.06

strap broke in one day

strap already breaking

the straps are too long

Zipper Quality9%−0.09

zip broke after one week

though the zipperscan be a bit stiff at times

two of the zips have already broken

Size-Overall8%+0.62

However shoe pocket is very small

It was smaller

bigger than expected

Material Quality8%−0.08

Very thin material

feels like cheap material I wouldn't be surprised if it last 6 month of day to day use to work and back

Poor material

Love

Quality-Overall25%−0.02

Bag is good quality

Excellent quality

The Build quality feels solid

Value For Money11%+1.06

Worth the money

Excellent value

Good value

Size-Overall9%+0.62

Good size bag

Great size

Fitted everything I needed to in there

Storage Capacity8%+0.73

Lots of storage

It is really spacious

Plenty of room

Pockets/Compartments6%+0.23

Lots of different compartments

lots of pockets

plenty of pockets

Return

2.2% Return rate 72% Fixable by listing

Size-Overall63%▆█▇▇▆▇

However shoe pocket is very small

It was smaller

bigger than expected

Quality-Overall8%▇▆█▆█▆

Bad Quality

Weak cheap rubbish

They are not good enough quality for adidas

Zipper Quality5%▆▅▅▇█▄

zip broke after one week

though the zipperscan be a bit stiff at times

two of the zips have already broken

Strap/String Quality4%▅▂▄▇▃█

strap broke in one day

strap already breaking

the straps are too long

Pockets/Compartments3%▃▃▅▅█▆

Side pockets are poor quality

However shoe pocket is very small

The same problem is with bottle pockets which are very shallow

FAQ

Common Gym Backpack questions

Answered from the same tracked data.