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Google Wifi

Fail

The top 5 brands take 100% of clicks, so Google Wifi is a Fail.

Flapen Score
27
27 / 100
Ranks 962 of 1,028 Computers & Accessories niches · −15 vs the category median of 42
Market size
£73K/yr55K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
83%top-5 click share · 2 brands · 23 sellers

Flapen Score

Google Wifi against its category

The dotted line is the Computers & Accessories average. Past it, Google Wifi is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Wifi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Wifi 55K times last year and spent an estimated £73K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.2%
Market size, estimated
£73Ka year
Top search term
google wifi13K searches a year

02 · Price

A sale here is worth £111.48.

Listings sell for £111.48 on average, from £29.58 to £299.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £111.48 that is £0 to £11K a year per listing.

Average price
£111.48above the $15 to $100 sweet spot
Price range
£29.58–£299.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #165 within Networking Devices. It carries 2,728 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
64%
Out of stock, average day
21.0%
Average rank
#165in Networking Devices
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,728per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Google Wifi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 flat

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Google93%
  • TP-Link7%
  • Open — no brand owns it (0%)

Search terms

Top Google Wifi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • google wifi13K/yr
  • google mesh12K/yr
  • google wifi mesh11K/yr
  • google nest wifi5K/yr
  • google mesh wifi4K/yr
  • google nest wifi pro6K/yr
  • nest wifi pro3K/yr
  • nest wifi2K/yr

Reviews and returns

What reviews say buyers love and hate about Google Wifi

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
32%of negative reviews mention “Connectivity-Overall”
3.5%of orders come back
“losing connection”
A buyer, on “Connectivity-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Google Wifi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data