Google Wifi
FailThe top 5 brands take 100% of clicks, so Google Wifi is a Fail.
- Flapen Score
- 27 / 100Ranks 962 of 1,028 Computers & Accessories niches · −15 vs the category median of 4227
- Market size
- £73K/yr55K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 83%top-5 click share · 2 brands · 23 sellers
Flapen Score
Google Wifi against its category
The dotted line is the Computers & Accessories average. Past it, Google Wifi is stronger. Inside it, weaker.
Market
The Google Wifi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Google Wifi 55K times last year and spent an estimated £73K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £73Ka year
- Top search term
- google wifi13K searches a year
02 · Price
A sale here is worth £111.48.
Listings sell for £111.48 on average, from £29.58 to £299.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £111.48 that is £0 to £11K a year per listing.
- Average price
- £111.48above the $15 to $100 sweet spot
- Price range
- £29.58–£299.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #165 within Networking Devices. It carries 2,728 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 64%
- Out of stock, average day
- 21.0%
- Average rank
- #165in Networking Devices
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,728per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Google Wifi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Google Wifi Pro Wi-Fi 6E Reliable home system with fast speed and whole-home coverage Mesh router snow 3-Pk
- Price
- £299.33
- Rating
- 4.0/5
- Reviews
- 188
- Age
- 3y ago

Google Wifi - Mesh Wifi System pack of 3. Wi-Fi that just works. Up to 85m coverage per point white
- Price
- £147.46
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 5y ago

Google Wifi Pro Wi-Fi 6E Reliable home system with fast speed and whole-home coverage Mesh router snow Pack of 1
- Price
- £137.25
- Rating
- 4.0/5
- Reviews
- 188
- Age
- 3y ago

Google Nest Wifi Router Strong connection Every direction
- Price
- £32.67
- Rating
- 4.4/5
- Reviews
- 781
- Age
- 6y ago

Google Mesh Wi-Fi Router Whole Home System White Pack of 3
- Price
- £154.71
- Rating
- 4.2/5
- Reviews
- 312
- Age
- 8y ago
Trending
estimated 90-day click momentum
Google Wifi - Mesh Wifi Router. Wi-Fi that just works. Up to 85m coverage per point
- Price
- £52.26
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 5y ago

Google Nest Wifi Router Strong connection Every direction (Renewed)
- Price
- £29.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Google Wifi - Mesh Wifi System pack of 3. Wi-Fi that just works. Up to 85m coverage per point white
- Price
- £147.46
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 5y ago

Google Mesh Wi-Fi Router Whole Home System White Pack of 3
- Price
- £154.71
- Rating
- 4.2/5
- Reviews
- 312
- Age
- 8y ago

Google Wifi Pro Wi-Fi 6E Reliable home system with fast speed and whole-home coverage Mesh router snow Pack of 1
- Price
- £137.25
- Rating
- 4.0/5
- Reviews
- 188
- Age
- 3y ago
Newest
by launch date
Google Nest Wifi Router Strong connection Every direction (Renewed)
- Price
- £29.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

TP-Link Deco X10(3-pack) AX1500Mbps Whole Home Mesh WiFi 6 System Coverage up to 5600ft Easy Setup WiFi Mesh System Wi-Fi Router Extender Booster Gaming&4K Easy Setup Alexa & Google Home
- Price
- £107.57
- Rating
- 4.5/5
- Reviews
- 10,490
- Age
- 2y ago

Google Wifi Pro Wi-Fi 6E Reliable home system with fast speed and whole-home coverage Mesh router snow 3-Pk
- Price
- £299.33
- Rating
- 4.0/5
- Reviews
- 188
- Age
- 3y ago

Google Wifi Pro Wi-Fi 6E Reliable home system with fast speed and whole-home coverage Mesh router snow Pack of 1
- Price
- £137.25
- Rating
- 4.0/5
- Reviews
- 188
- Age
- 3y ago

TP-Link Deco X55(3-pack) AX3000Mbps Whole Home Mesh WiFi 6 System AI-Driven Seamless Mesh Coverage 6 500 ft2 150 Devices Connection WiFi Router Extender Booster Easy Setup Alexa&Google Home
- Price
- £145.52
- Rating
- 4.3/5
- Reviews
- 12,505
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Google93%
- TP-Link7%
- Open — no brand owns it (0%)
Search terms
Top Google Wifi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- google wifi13K/yr
- google mesh12K/yr
- google wifi mesh11K/yr
- google nest wifi5K/yr
- google mesh wifi4K/yr
- google nest wifi pro6K/yr
- nest wifi pro3K/yr
- nest wifi2K/yr
Reviews and returns
What reviews say buyers love and hate about Google Wifi
We read the reviews and the return reasons for every product selling here.
“losing connection”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Google Wifi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









