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Google Wifi

Fail

The top 5 brands take 100% of clicks, so Google Wifi is a Fail.

Flapen Score
27
27 / 100
Ranks 962 of 1,028 Computers & Accessories niches · −15 vs the category median of 42
Market size
£73K/yr55K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
83%top-5 click share · 2 brands · 23 sellers

Flapen Score

Google Wifi against its category

The dotted line is the Computers & Accessories average. Past it, Google Wifi is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Wifi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Google Wifi 55K times last year and spent an estimated £73K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.2%
Market size, estimated
£73Ka year
Top search term
google wifi13K searches a year

02 · Price

A sale here is worth £111.48.

Listings sell for £111.48 on average, from £29.58 to £299.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £111.48 that is £0 to £11K a year per listing.

Average price
£111.48above the $15 to $100 sweet spot
Price range
£29.58–£299.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #165 within Networking Devices. It carries 2,728 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
64%
Out of stock, average day
21.0%
Average rank
#165in Networking Devices
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,728per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Google Wifi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Google93%
  • TP-Link7%
  • Open — no brand owns it (0%)

Search terms

Top Google Wifi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google wifi13K/yr
  • google mesh12K/yr
  • google wifi mesh11K/yr
  • google nest wifi5K/yr
  • google mesh wifi4K/yr
  • google nest wifi pro6K/yr
  • nest wifi pro3K/yr
  • nest wifi2K/yr

Reviews and returns

What reviews say buyers love and hate about Google Wifi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall32%−0.09

losing connection

Incredibly unstable connection

were starting to drop connection occasionally

Signal Strength7%−0.05

Wish the signal strength was stronger

terrible gain on the satellites

it was a very weak signal

Compatibility-Overall6%−0.16

Not good for my cameras

And its not compatible with my home cameras and thermostat

Not fully smart compatable

Assembly/Installation5%+2.18

Set up is impossible

have not been able set it up

Very complicated to set so beware

Functionality-Overall3%−0.03

the deco does not seem to recognise it

don't use a great deal of power

Doesnt work

Love

Assembly/Installation26%+2.18

Setup was quick

Super easy to install

Easy To Set Up

Connectivity-Overall22%−0.09

Reliable connection

I had decent connectivity

Solid connection

Signal Strength8%−0.05

great signal strength

The signal improvement is great

appears to have strong signal

Value For Money7%+0.71

great value

Good value for money

Well worth the money

Data Transfer Speed5%+0.22

while it does deliver fast speeds

Stable signal and speed

Our speed is now terrific

Return

3.5% Return rate 2% Fixable by listing

Connectivity-Overall37%▆█▇█▆▆

losing connection

Incredibly unstable connection

were starting to drop connection occasionally

Functionality-Overall16%▆█▅▆█▆

the deco does not seem to recognise it

don't use a great deal of power

Doesnt work

Compatibility-Overall13%▆▅▇▇██

Not good for my cameras

And its not compatible with my home cameras and thermostat

Not fully smart compatable

Signal Strength4%▆▆█▃▄▄

Wish the signal strength was stronger

terrible gain on the satellites

it was a very weak signal

Defective Material/Parts4%▅▁█▇▄▆

FAQ

Common Google Wifi questions

Answered from the same tracked data.