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Folding Keyboard

Fail

Demand is soft, at -22.8% this quarter, so Folding Keyboard is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£113K/yr250K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
54%top-5 click share · 15 brands · 40 sellers

Flapen Score

Folding Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Folding Keyboard is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folding Keyboard 250K times last year and spent an estimated £113K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
1.7%
Market size, estimated
£113Ka year
Peak month
November1.6× the quietest month
Top search term
foldable keyboard52K searches a year

02 · Price

A sale here is worth £26.04.

Listings sell for £26.04 on average, from £10.81 to £48.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.04 that is £3K to £7K a year per listing.

Average price
£26.04inside the $15 to $100 sweet spot
Price range
£10.81–£48.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #125 within Keyboards, Mice & Input Devices. It carries 1,044 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#125in Keyboards, Mice & Input Devices
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,044per listing
Listings tracked
25

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Folding Keyboard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

40

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

20%

  • ProtoArc25%
  • Zedo17%
  • Inateck16%
  • TECKNET14%
  • Aolso5%
  • Logitech4%

Demand

Folding Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Folding Keyboard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • foldable keyboard52K/yr
  • folding keyboard43K/yr
  • portable keyboard42K/yr
  • travel keyboard19K/yr
  • phone keyboard12K/yr
  • foldable bluetooth keyboard14K/yr
  • foldable keyboard with touchpad12K/yr
  • folding keyboard with touchpad6K/yr
  • foldable keyboard and mouse7K/yr
  • folding bluetooth keyboard8K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Keyboard

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
3.8%of orders come back
“Broken after a month”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Folding Keyboard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data