Folding Keyboard
FailDemand is soft, at -22.8% this quarter, so Folding Keyboard is a Fail.
- Flapen Score
- 44 / 100Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 4244
- Market size
- £113K/yr250K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 40 sellers
Flapen Score
Folding Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Folding Keyboard is stronger. Inside it, weaker.
Market
The Folding Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Keyboard 250K times last year and spent an estimated £113K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 250K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £113Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- foldable keyboard52K searches a year
02 · Price
A sale here is worth £26.04.
Listings sell for £26.04 on average, from £10.81 to £48.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.04 that is £3K to £7K a year per listing.
- Average price
- £26.04inside the $15 to $100 sweet spot
- Price range
- £10.81–£48.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #125 within Keyboards, Mice & Input Devices. It carries 1,044 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 15.1%
- Average rank
- #125in Keyboards, Mice & Input Devices
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,044per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Folding Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zedo Foldable Bluetooth Keyboard Pocket Size Portable Mini BT Wireless Keyboard with Touchpad for Android Windows PC Tablet with Rechargeable Li-ion Battery
- Price
- £21.78
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 4y ago
ProtoArc XK01 Foldable Bluetooth Keyboard with Number Pad QWERTY UK
- Price
- £28.39
- Rating
- 4.3/5
- Reviews
- 4,156
- Age
- 3y ago
TECKNET Foldable Bluetooth Keyboard with Touchpad Multi-Device
- Price
- £27.25
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 11mo ago
Inateck Foldable Wireless Keyboard with Number Pad Multi-Device Bluetooth Folding Keyboard with Smart AI Function Portable Design for iPad/iPhone/Android/Windows/Tablets with Stand
- Price
- £27.27
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago
ProtoArc XK01 TP Foldable Bluetooth Keyboard with Large Trackpad QWERTY UK
- Price
- £40.95
- Rating
- 4.3/5
- Reviews
- 326
- Age
- 2y ago
Trending
90-day click momentum
Inateck Faltbare Mini Tastatur KI-Funktion mit Touchpad 3 Bluetooth-Kanälen kompatibel mit iPadOS Android Windows QWERTZ Nomad
- Price
- £27.70
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
Foldable Keyboard and Mouse Combo Portable Folding Keyboard for Laptop iPad
- Price
- £42.67
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 3mo ago
OMOTON Bluetooth Foldable Keyboard with Numeric Keypad Wireless Keyboard Rechargeable QWERTY UK Full Size 3 Bluetooth Channels for iOS/Android/Windows/Mac Portable for Business/Travel Space Grey
- Price
- £30.03
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 7mo ago
Aolso Foldable Bluetooth Keyboard Pocket Size Portable Keyboard with Number Pad Mini Wireless Folding Keyboards for iOS Android Windows PC Tablet phone ipad-Green
- Price
- £10.88
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 1y ago
Doohoeek Mini Keyboard with Trackpad Wireless Foldable Dual Bluetooth Keyboard w/Kickstand & Touchpad for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black
- Price
- £24.47
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 9mo ago
Newest
by launch dateFoldable Keyboard and Mouse Combo Portable Folding Keyboard for Laptop iPad
- Price
- £42.67
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 3mo ago
Inateck Faltbare Mini Tastatur KI-Funktion mit Touchpad 3 Bluetooth-Kanälen kompatibel mit iPadOS Android Windows QWERTZ Nomad
- Price
- £27.70
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
OMOTON Bluetooth Foldable Keyboard with Numeric Keypad Wireless Keyboard Rechargeable QWERTY UK Full Size 3 Bluetooth Channels for iOS/Android/Windows/Mac Portable for Business/Travel Space Grey
- Price
- £30.03
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 7mo ago
Doohoeek Mini Keyboard with Trackpad Wireless Foldable Dual Bluetooth Keyboard w/Kickstand & Touchpad for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black
- Price
- £24.47
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 9mo ago
Inateck Wireless Foldable Keyboard and Mouse Set 3 Bluetooth Channels Folding Keyboard with Numeric Keypad for Travel with Stand and Accessory Bag for iPad/iPhone/Mac/Android/Windows Nomad N0158
- Price
- £35.70
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
40
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
20%
- ProtoArc25%
- Zedo17%
- Inateck16%
- TECKNET14%
- Aolso5%
- Logitech4%
Demand
Folding Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Folding Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foldable keyboard52K/yr
- folding keyboard43K/yr
- portable keyboard42K/yr
- travel keyboard19K/yr
- phone keyboard12K/yr
- foldable bluetooth keyboard14K/yr
- foldable keyboard with touchpad12K/yr
- folding keyboard with touchpad6K/yr
- foldable keyboard and mouse7K/yr
- folding bluetooth keyboard8K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after a month
Begins to stop working after a few months
Failed on the very first use
It's less than average quality product
Poor quality
the drop in quality is shocking
Bluetooth issue
Connectivity issues
Can't connect to my Bluetooth
Not fit for purpose
It is perhaps a bit large
Small
Several keys have stopped working
lack a sharp tactile click
The touchpad is not the most sensitive or responsive
Love
good quality wallet for both
An excellent product that works flawlessly
Excellent Quality
it is very portable
Portable
easy to carry
Excellent value for money
Good value
Great Value for Money
connects easily
No connection issues
Easy to connect
The mouse is comfortable
comfortable to use
Easy to carry
Return
3.8% Return rate 32% Fixable by listing
Not fit for purpose
It is perhaps a bit large
Small
Bluetooth issue
Connectivity issues
Can't connect to my Bluetooth
It did not work
Of late it has not been working as well
I love the portability, however, the keyboard rarely works
It's less than average quality product
Poor quality
the drop in quality is shocking
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Keyboard questions
Answered from the same tracked data.