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Folding Keyboard

soft demand (-22.8% this quarter) — Folding Keyboard doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 27Growth 14Conversion 22Competition 51Returns 41Price range 86Avg price 95Brand share 47Review moat 61Quality gap 76
This niche Category average

Is Folding Keyboard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Folding Keyboard is a £113K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.

Folding Keyboard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 1.7% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr5K
Search volume / yr-22.8%250K
Conversion rate1.7%
Avg price£26.04

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 40
Top-5 product click share54%
Open market23%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement80%
New entrants (1y)6· 3 succeeded
Avg rating4.3★
Avg reviews1,044

Top Folding Keyboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

20%

  • ProtoArc25%
  • Zedo17%
  • Inateck16%
  • TECKNET14%
  • Aolso5%
  • Logitech4%

Folding Keyboard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume250KCVR1.7%Products25Brands15Top 5 Brands77%OOS Rate15.1%Rating4.3★Reviews1,044Avg BSR#125
6K4KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Folding Keyboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • foldable keyboard52K/yr
  • folding keyboard43K/yr
  • portable keyboard42K/yr
  • travel keyboard19K/yr
  • phone keyboard12K/yr
  • foldable bluetooth keyboard14K/yr
  • foldable keyboard with touchpad12K/yr
  • folding keyboard with touchpad6K/yr
  • foldable keyboard and mouse7K/yr
  • folding bluetooth keyboard8K/yr

What reviews say buyers love and hate about Folding Keyboard

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall13%

good quality wallet for both

Portability11%

it is very portable

Value For Money9%

Excellent value for money

Connectivity-Overall7%

connects easily

Ease Of Use7%

The mouse is comfortable

What buyers complain about

52% of reviews
Durability12%

Broken after a month

Quality-Overall8%

It's less than average quality product

Connectivity-Overall7%

Bluetooth issue

Size-Overall6%

Not fit for purpose

Touch/Button Controls5%

Several keys have stopped working

Folding Keyboard return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Connectivity-Overall
15%
3Functionality-Overall
15%
4Compatibility-Overall
10%
5Quality-Overall
5%

Common Folding Keyboard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Folding Keyboard 44/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 25 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.
Search demand for Folding Keyboard on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.