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Fire Stick Power Cable

Fail

Shoppers spend only $55K a year here, so Fire Stick Power Cable is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£55K/yr107K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
80%top-5 click share · 11 brands · 16 sellers

Flapen Score

Fire Stick Power Cable against its category

The dotted line is the Computers & Accessories average. Past it, Fire Stick Power Cable is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Stick Power Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Stick Power Cable 107K times last year and spent an estimated £55K. The top 5 brands take 84% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
7.8%
Market size, estimated
£55Ka year
Top search term
fire stick power cable19K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £2.92 to £17.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.57 that is £3K to £5K a year per listing.

Average price
£6.57under the $15 to $100 sweet spot
Price range
£2.92–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #828 within Cables & Accessories. It carries 577 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#828in Cables & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
577per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fire Stick Power Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

  • SPARKED36%
  • XRX23%
  • pluX14%
  • ZEXMTE7%
  • Mellbree4%
  • TwinkleHom3%
  • Open — no brand owns it (5 brands, 13%)

Demand

Fire Stick Power Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 5.5× · 8 of 12 months tracked

Search terms

Top Fire Stick Power Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire stick power cable19K/yr
  • firestick cable10K/yr
  • fire stick cable9K/yr
  • amazon fire stick cable6K/yr
  • firestick power cable7K/yr
  • fire stick power adapter9K/yr
  • fire tv stick cable7K/yr
  • fire stick plug5K/yr
  • fire tv stick charger6K/yr
  • firestick plug5K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Stick Power Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall28%−0.19

Not compatible

Incompatible

Does not fit ALL Amazon Fire Sticks

Functionality-Overall22%−0.17

Didnt work

Doesn't work

Doesnt work

Quality-Overall8%+1.24

Poor quality

Items terrible quality

Connectivity-Overall8%−0.05

Doesnt hold connection

The latest Firestick needs a USB-C connector

Size-Overall6%+0.18

It does not fit ALL Amazon Fire Tv Sticks

It did not fit

It didnt fit mine

Love

Advertised Vs Actual Product27%+2.19

Works as it should

Product as described

Works as shown

Quality-Overall25%+1.24

Excellent product

Good piece of kit

Good quality bargain cable

Value For Money9%−0.02

good price

Worth the money

Great value

Charging8%+0.60

Fast charging

Good charger

USB charger

Size-Overall7%+0.18

Fits perfectly

Good decent size for fire stick

Good Fit

Return

1.0% Return rate 19% Fixable by listing

Compatibility-Overall30%▅▇▅█▄▇

Not compatible

Incompatible

Does not fit ALL Amazon Fire Sticks

Functionality-Overall22%█▇▃▆▄█

Didnt work

Doesn't work

Doesnt work

Size-Overall15%█▃▇▆▇█

It does not fit ALL Amazon Fire Tv Sticks

It did not fit

It didnt fit mine

Connectivity-Overall7%▆▆█▁▇▄

Doesnt hold connection

The latest Firestick needs a USB-C connector

Socket/Port/Plug6%▁▅▇▁█▅

Seems not to like the plugs

FAQ

Common Fire Stick Power Cable questions

Answered from the same tracked data.