Is fire stick power cable profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (37/100).

How competitive is the fire stick power cable niche?

11 brands and 16 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in fire stick power cable?

Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.0%.

What does it cost to enter the fire stick power cable niche?

Listings span £2.92–£17.16; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.

fire stick power cable

Skip it

A small market ($55K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good577.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.57

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Price range

Bad£2.92–£17.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£55K

£55K/yr · 107K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, fire stick power cable is a £55K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fire stick power cable market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £53K–£66K; units × avg price
Conversion rate: 7.8%
Avg BSR: #828
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 4.7%
Avg brand age: 49 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

SPARKED36%
XRX23%
pluX14%
ZEXMTE7%
Mellbree4%
TwinkleHom3%
Open — no brand owns it (5 brands, 13%)

Demand

Weekly Amazon search volume, last 33 weeks — -14.8% search growth over the last 90 days.

Open Trend

Top fire stick power cable search terms

fire stick power cable19K/yr -37.0%6.3% conv.
firestick cable10K/yr -5.1%10.1% conv.
fire stick cable9K/yr -11.3%8.1% conv.
amazon fire stick cable6K/yr +24.7%7.0% conv.
firestick power cable7K/yr -6.5%5.9% conv.
fire stick power adapter9K/yr -22.6%2.6% conv.
fire tv stick cable7K/yr -20.4%2.1% conv.
fire stick plug5K/yr +14.5%4.2% conv.
fire tv stick charger6K/yr -20.3%1.2% conv.
firestick plug5K/yr -9.0%6.1% conv.

All search terms

Top fire stick power cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SPARKED Fire Stick Power Cable Firestick Cable Micro USB Wire Lead Charger Replacement for Amazon Fire TV Stick (4K Max 4K Select HD Lite NOW TV Stick) Charging Power Lead Supply Adapter Cord UK

SPARKED£3.964.4★371 rev

USB Fire TV Stick Charger Cable Compatible for Amazon Fire TV Stick Plus/4k Max 4K+ Lite Roku Streaming Stick/Express+ Premiere/+ Roku Voice Remote Pro Micro USB Charging Power Cord Cable (1.5M)

XRX£8.464.5★131 rev

pluX Power Cable for Fire TV Stick Extra Long 3M USB Power Cord Compatible with Fire TV Stick Roku Streaming Stick Roku Premier

pluX£4.224.5★211 rev

USB Power Cable Adapter for Fire TV Stick Powers Streaming TV Sticks Directly from TVs USB Port 5V/2.1A for FireStick 4K/4K Max Eliminates AC Adapter Dependency and Declutters Wires

ZEXMTE£16.274.5★746 rev

pluX Replacement 1m Micro USB Charger Cable - Power Lead for NOW TV Stick Fire TV Stick 4K+/4K Max/Stick Lite/HD/Standard - Adapter Cord for Streaming Devices

pluX£2.924.5★156 rev

Newest

by launch date

TwinkleHom 3M Extra Long Fire TV Stick Charging Cable Micro USB to USB-A Power Lead for Amazon Fire Stick 4K Max/HD/Lite & NOW TV Roku Streaming Stick/Roku Premier Replacement Cord UK (1 Pack Black)

TwinkleHom£5.4221 rev

5mo ago

for Fire TV Stick USB Power Adapter Cable Stick HD Stick 4K Plus 4K Max 4 K Ultra HD Roku Steaming Xiaomi Google Thomson 2000mA Energy Storage Enhances Resolution Eliminates AC Adapter

Dnwnstar£17.165 rev

5mo ago

Vancle Power Cable Charging Lead for Fire Stick HD 4K Max 4K Select Lite Roku Streaming Stick Roku Premier Replacement Micro USB Supply Connector Adapter Wire Cord

Vancle£3.3411 rev

8mo ago

USB Fire TV Stick Charger Cable Compatible for Amazon Fire TV Stick Plus/4k Max 4K+ Lite Roku Streaming Stick/Express+ Premiere/+ Roku Voice Remote Pro Micro USB Charging Power Cord Cable (1.5M)

XRX£8.46131 rev

1y ago

USB Power Cable Adapter for Fire TV Stick Powers Streaming TV Sticks Directly from TVs USB Port 5V/2.1A for FireStick 4K/4K Max Eliminates AC Adapter Dependency and Declutters Wires

ZEXMTE£16.27746 rev

1y ago

What buyers say about fire stick power cable

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product27%

“Works as it should”

Quality-Overall25%

“Excellent product”

Value For Money9%

“good price”

Charging8%

“Fast charging”

Size-Overall7%

“Fits perfectly”

Efficiency5%

“Fast efficient”

Socket/Port/Plug4%

“Excellent saves any wire going to your plug perfo”

Compatibility-Overall4%

“Works with fire stick”

Connectivity-Overall3%

“Fine conexions”

Ease Of Use2%

“Quick, easy and simple”

What buyers complain about

Compatibility-Overall28%

“Not compatible”

Functionality-Overall22%

“Didnt work”

Quality-Overall8%

“Poor quality”

Connectivity-Overall8%

“Doesnt hold connection”

Size-Overall6%

“It does not fit ALL Amazon Fire Tv Sticks”

Durability6%

“it's completely stopped working”

Socket/Port/Plug6%

“Seems not to like the plugs”

Value For Money5%

“costly”

Signal Strength2%

“I couldnt get a signal from my fire stick”

Top return reasons

Compatibility-Overall30%

Functionality-Overall22%

Size-Overall15%

Connectivity-Overall7%

Socket/Port/Plug6%

Charging5%

Defective Material/Parts3%

Length3%

Advertised Vs Actual Product2%

Value For Money2%

Common questions

Is fire stick power cable profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (37/100).
How competitive is the fire stick power cable niche?: 11 brands and 16 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in fire stick power cable?: Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.0%.
What does it cost to enter the fire stick power cable niche?: Listings span £2.92–£17.16; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.