External Ssd
FailThe average product has 26,433 reviews to catch up to, so External Ssd is a Fail.
- Flapen Score
- 49 / 100Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 4249
- Market size
- £1.5M/yr857K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 301 sellers
Flapen Score
External Ssd against its category
The dotted line is the Computers & Accessories average. Past it, External Ssd is stronger. Inside it, weaker.
Market
The External Ssd market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for External Ssd 857K times last year and spent an estimated £1.5M. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 857K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £1.5Ma year
- Peak month
- November2.4× the quietest month
- Top search term
- samsung ssd108K searches a year
02 · Price
A sale here is worth £103.26.
Listings sell for £103.26 on average, from £36.08 to £255.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £103.26 that is £26K to £52K a year per listing.
- Average price
- £103.26above the $15 to $100 sweet spot
- Price range
- £36.08–£255.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £26K–£52K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #15 within Data Storage. It carries 26,433 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #15in Data Storage
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 26,433per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top External Ssd products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crucial X9 1TB Portable External SSD - Up to 1050MB/s External Solid State Drive Works with PC Mac PlayStation and Xbox USB-C 3.2 - CT1000X9SSD902
- Price
- £77.33
- Rating
- 4.5/5
- Reviews
- 40,408
- Age
- 2y ago

Samsung T7 Portable SSD - 1 TB - USB 3.2 Gen.2 External SSD Indigo Blue (MU-PC1T0H/WW)
- Price
- £102.55
- Rating
- 4.7/5
- Reviews
- 40,634
- Age
- 6y ago

Samsung T7 Portable SSD - 1 TB - USB 3.2 Gen.2 External SSD Titanium Grey (MU-PC1T0T/WW)
- Price
- £89.30
- Rating
- 4.7/5
- Reviews
- 40,634
- Age
- 6y ago

SANDISK Extreme Portable SSD 1TB (up to 1050 MB/s read 1 000MB/s write NVMe SSD USB-C External Solid State Drive IP65 rated for dust and water resistance Updated Firmware) Black
- Price
- £102.68
- Rating
- 4.6/5
- Reviews
- 80,244
- Age
- 5y ago

Samsung T7 Portable SSD - 2 TB - USB 3.2 Gen.2 External SSD Titanium Grey (MU-PC2T0T/WW)
- Price
- £131.38
- Rating
- 4.7/5
- Reviews
- 40,634
- Age
- 6y ago
Trending
90-day click momentum
Samsung Memory MZ-VAP1T0BW 9100 PRO 1TB Internal SSD PCIe 5.0 x4 NVMe 2.0 SSD Designed for Pros & Gamers Compatible with PC & Laptops 5 Year Limited Warranty (UK Version)
- Price
- £131.84
- Rating
- 4.7/5
- Reviews
- 1,436
- Age
- 1y ago

Netac ZX20 1TB External Solid State Drive PSSD 1TB Portable NVMe SSD USB 3.2 Gen 2x2 up to 2000MB/s Read and 1700MB/s Write Speed Supports Win To Go Dust-Resistant Black
- Price
- £70.12
- Rating
- 3.6/5
- Reviews
- 512
- Age
- 3y ago

Crucial X9 Pro for Mac 1TB Portable External SSD - Up to 1050MB/s Read/Write Mac Ready External Solid State Drive IP55 Water and Dust Resistant USB-C 3.2 - CT1000X9PROMACSSD9B02
- Price
- £99.75
- Rating
- 4.3/5
- Reviews
- 5,477
- Age
- 2y ago

Samsung T7 Portable SSD - 1 TB - USB 3.2 Gen.2 External SSD Indigo Blue (MU-PC1T0H/WW)
- Price
- £102.55
- Rating
- 4.7/5
- Reviews
- 40,634
- Age
- 6y ago

ModusTech Facet 1TB External Hard Drive Portable USB-C/USB 3.1 Plug & Play Ultra-Slim HDD Hard drive for Backup Gaming PC Mac Laptop PS4 Xbox Smart TV (Black)
- Price
- £36.08
- Rating
- 4.1/5
- Reviews
- 2,584
- Age
- 1y ago
Newest
by launch date
Crucial X10 2TB External Portable SSD Drive - Up to 2100MB/s USB-C 3.2 Gen2 IP65 Dust and Water Resistant External Solid State Drive Matte Blue - CT2000X10SSD9-02
- Price
- £152.67
- Rating
- 4.4/5
- Reviews
- 2,296
- Age
- 1y ago

Samsung Memory MZ-VAP1T0BW 9100 PRO 1TB Internal SSD PCIe 5.0 x4 NVMe 2.0 SSD Designed for Pros & Gamers Compatible with PC & Laptops 5 Year Limited Warranty (UK Version)
- Price
- £131.84
- Rating
- 4.7/5
- Reviews
- 1,436
- Age
- 1y ago

ModusTech Facet 1TB External Hard Drive Portable USB-C/USB 3.1 Plug & Play Ultra-Slim HDD Hard drive for Backup Gaming PC Mac Laptop PS4 Xbox Smart TV (Black)
- Price
- £36.08
- Rating
- 4.1/5
- Reviews
- 2,584
- Age
- 1y ago

Crucial P310 1TB SSD M.2 2280 NVMe PCIe Gen4 Up to 7 100MB/s Laptop & Desktop (PC) Compatible Internal Solid State Drive - CT1000P310SSD801
- Price
- £72.61
- Rating
- 4.6/5
- Reviews
- 10,418
- Age
- 1y ago

Crucial X9 Pro for Mac 1TB Portable External SSD - Up to 1050MB/s Read/Write Mac Ready External Solid State Drive IP55 Water and Dust Resistant USB-C 3.2 - CT1000X9PROMACSSD9B02
- Price
- £99.75
- Rating
- 4.3/5
- Reviews
- 5,477
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
301
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
41%
Top 20: 75%
Open market
7%
- Samsung40%
- Crucial25%
- SanDisk18%
- Netac5%
- Toshiba2%
- Lexar2%
- Open — no brand owns it (7 brands, 7%)
Demand
External Ssd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top External Ssd search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- samsung ssd108K/yr
- samsung t772K/yr
- sandisk ssd73K/yr
- 1tb ssd external hard drive42K/yr
- 2tb external ssd49K/yr
- crucial ssd71K/yr
- crucial x9 pro43K/yr
- external ssd 1tb49K/yr
- samsung t7 ssd46K/yr
- 1tb external ssd38K/yr
Reviews and returns
What reviews say buyers love and hate about External Ssd
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful, broke pretty much instantly
Broke very quickly
Failed within a month
then freezing my pc
Randomly stopped working
Doesn't work
Just not worth the price
A little pricey
I would by one more bit unfortunately the price has doubled
Connection issues
Then it started having issues disconnecting randomly
This makes the connection unreliable
slow copy speeds
Disappointingly slow transfer speeds
seems slow transfer
Love
Good Price
Affordable Price
Great Value for the money
Excellent Product
Build quality feels solid and reliable
is well made
ver fast transfer speeds
The transfer speed is very good
fast transfer speeds
Plenty of storage capacity
Decent storage
Good storage
Easy to use
Very handy
Very easy to use - just plug it in
Return
1.9% Return rate 6% Fixable by listing
it is poor to advertise compatibility when it needs additional software I have to run
Not as compatible as it claims
Not fully compatible with Macbooks
then freezing my pc
Randomly stopped working
Doesn't work
Connection issues
Then it started having issues disconnecting randomly
This makes the connection unreliable
It's a very small unit
Small in size
Quite a small device
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common External Ssd questions
Answered from the same tracked data.









