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External Ssd

Fail

The average product has 26,433 reviews to catch up to, so External Ssd is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£1.5M/yr857K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
41%top-5 click share · 13 brands · 301 sellers

Flapen Score

External Ssd against its category

The dotted line is the Computers & Accessories average. Past it, External Ssd is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The External Ssd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for External Ssd 857K times last year and spent an estimated £1.5M. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
857K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
1.7%
Market size, estimated
£1.5Ma year
Peak month
November2.4× the quietest month
Top search term
samsung ssd108K searches a year

02 · Price

A sale here is worth £103.26.

Listings sell for £103.26 on average, from £36.08 to £255.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £103.26 that is £26K to £52K a year per listing.

Average price
£103.26above the $15 to $100 sweet spot
Price range
£36.08–£255.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£26K–£52K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #15 within Data Storage. It carries 26,433 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#15in Data Storage
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
26,433per listing
Listings tracked
54

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top External Ssd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£139K£185K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

301

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

7%

  • Samsung40%
  • Crucial25%
  • SanDisk18%
  • Netac5%
  • Toshiba2%
  • Lexar2%
  • Open — no brand owns it (7 brands, 7%)

Demand

External Ssd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top External Ssd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung ssd108K/yr
  • samsung t772K/yr
  • sandisk ssd73K/yr
  • 1tb ssd external hard drive42K/yr
  • 2tb external ssd49K/yr
  • crucial ssd71K/yr
  • crucial x9 pro43K/yr
  • external ssd 1tb49K/yr
  • samsung t7 ssd46K/yr
  • 1tb external ssd38K/yr

Reviews and returns

What reviews say buyers love and hate about External Ssd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.14

Awful, broke pretty much instantly

Broke very quickly

Failed within a month

Functionality-Overall11%−0.08

then freezing my pc

Randomly stopped working

Doesn't work

Value For Money9%+0.67

Just not worth the price

A little pricey

I would by one more bit unfortunately the price has doubled

Connectivity-Overall8%−0.06

Connection issues

Then it started having issues disconnecting randomly

This makes the connection unreliable

Data Transfer Speed6%+0.92

slow copy speeds

Disappointingly slow transfer speeds

seems slow transfer

Love

Value For Money14%+0.67

Good Price

Affordable Price

Great Value for the money

Quality-Overall13%+0.63

Excellent Product

Build quality feels solid and reliable

is well made

Data Transfer Speed13%+0.92

ver fast transfer speeds

The transfer speed is very good

fast transfer speeds

Storage Capacity9%+0.38

Plenty of storage capacity

Decent storage

Good storage

Ease Of Use6%+0.41

Easy to use

Very handy

Very easy to use - just plug it in

Return

1.9% Return rate 6% Fixable by listing

Compatibility-Overall24%█▇▇█▆▆

it is poor to advertise compatibility when it needs additional software I have to run

Not as compatible as it claims

Not fully compatible with Macbooks

Functionality-Overall24%██▇███

then freezing my pc

Randomly stopped working

Doesn't work

Connectivity-Overall13%▆▇▇▇█▇

Connection issues

Then it started having issues disconnecting randomly

This makes the connection unreliable

Defective Material/Parts6%▆▆▇▄█▇
Size-Overall5%▆▇█▅▅▇

It's a very small unit

Small in size

Quite a small device

FAQ

Common External Ssd questions

Answered from the same tracked data.