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External Ssd

Fail

The average product has 26,433 reviews to catch up to, so External Ssd is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£1.5M/yr857K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
41%top-5 click share · 13 brands · 301 sellers

Flapen Score

External Ssd against its category

The dotted line is the Computers & Accessories average. Past it, External Ssd is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The External Ssd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for External Ssd 857K times last year and spent an estimated £1.5M. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
857K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
1.7%
Market size, estimated
£1.5Ma year
Peak month
November2.4× the quietest month
Top search term
samsung ssd108K searches a year

02 · Price

A sale here is worth £103.26.

Listings sell for £103.26 on average, from £36.08 to £255.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £103.26 that is £26K to £52K a year per listing.

Average price
£103.26above the $15 to $100 sweet spot
Price range
£36.08–£255.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£26K–£52K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #15 within Data Storage. It carries 26,433 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#15in Data Storage
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
26,433per listing
Listings tracked
54

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top External Ssd products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£139K£185K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

301

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 75%

Open market

7%

  • Samsung40%
  • Crucial25%
  • SanDisk18%
  • Netac5%
  • Toshiba2%
  • Lexar2%
  • Open — no brand owns it (7 brands, 7%)

Demand

External Ssd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top External Ssd search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • samsung ssd108K/yr
  • samsung t772K/yr
  • sandisk ssd73K/yr
  • 1tb ssd external hard drive42K/yr
  • 2tb external ssd49K/yr
  • crucial ssd71K/yr
  • crucial x9 pro43K/yr
  • external ssd 1tb49K/yr
  • samsung t7 ssd46K/yr
  • 1tb external ssd38K/yr

Reviews and returns

What reviews say buyers love and hate about External Ssd

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
1.9%of orders come back
“Awful, broke pretty much instantly”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common External Ssd questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data